This is a brief talk I gave to the Hawaii Restaurant Association that lays out the general scope of how things work on the social web, how businesses may be missing out, and how to get started in the conversations about and with your brand.

1. Get Started on the
Social Web
1 The internet has changed everything!
by Roxanne Darling
KnowHow Café - www.knowhowcafe.com
Bare Feet Studios - www.barefeetstudios.com

2. The Social Web
Interactive
Connected
Conversational
No Gatekeeper

3. Customers hold the keys to your brand.
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4. While you are busy in your business...
4 others are talking about you.

5. Shouting
is
so last century.
5

6. Listening
is
the secret sauce on
the
social web.
6

7. 7 Focus your message.

8. Get out and participate.
8

9. What’s New?
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10. 10 Is your website too pretty?

11. Search is the new Home Page.
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12. 12 The Social Web Action Steps
Do a vanity search.
Look at your current website.
Find out where are your
customers are on the web.

13. @roxannedarling
KnowHowCafe.com
BareFeetStudios.com
See you on the beach or on the web!
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