Summary presentation for the monthly Twin Cities Eloqua user group held the last Tuesday of every month at the Relationship One office - www.relationshipone.com for more information.
4. Updates & Announcements
Road to Revenue Tours Continue
roadtorevenue.eloqua.com
Eloqua Experience 2012
eloquaexperience.com
Nov 6 - 8
Rosen Shingle Creek, Orlando, FL
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 4
5. Updates & Announcements
Program Builder: Member Expiration
Customer Central: Contact Status
Custom Central: My Account
New Topliners Group: Product
Documentation
http://topliners.eloqua.com/groups/
eloqua-product-documentation
Denver User Group
Relationship One is hiring!
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 5
7. R2
Noticeable Changes - only in E10
Core Principles:
Better understand buyers
More compelling content
Leverage the power of word-of-mouth
Deliver information to your sales team
Activities should drive results
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 7
8. R2 - Understand Buyers
Lead Scoring Updates (beta)
New Criteria: High Value Page
Content
Multiple models
Lead Scoring Dashboard
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 8
9. R2 - Compelling Content
Conditional form processing based on
contact and custom object data
Editor Enhancements
Alt tags, proportional resizing
Header/Footer selection and cloud
components available in HTML editor
Full preview option
Secure HyperSites
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 9
10. R2 - Power of word-of-mouth
Pinterest Cloud Component
Follow me
Pin it
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 10
11. R2 - Deliver information to sales
Engage
Ability to embed Engage within
SFDC
Use template or custom email
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 11
12. R2 - Activities should drive results
CLR - all can use custom revenue
attribution
Include/exclude individual campaign
in ROI reporting/CRM
Insights
Drill-down action
Industry Benchmark dashboard
Lead Scoring dashboard
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5757 Wayzata Blvd, Minneapolis, MN 55416
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P: 763.355.1025 | E:
Wednesday, June 27, 12 12
