How to Grow your Business Online
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Implementing online marketing systems that work for you is the first step to generating a steady, sustainable cash flow online. In this presentation, you will learn: -How to generate leads online -Techniques successful online companies use to acquire customers -Common mistakes that will prevent you from getting results -Tips to attract customers online -How to sell products online through your shopping cart Get Instant Access to a webinar presentation on this content at: http://socialmediaoutcomes.com/onlinetips/ Who is Rick Cooper and why should I listen to him? Rick is an Author, Speaker, and Coach. He is author of Seize your Opportunities, Marketing Magic, and Extreme Excellence. Rick works with small business owners who want to generate more leads online and increase sales on the internet. He specializes in working with Coaches, Speakers, and Experts. He helps them leverage their expertise to attract clients online. He has provided marketing consulting and support to some of the top speakers in the world. He is a National Speaker on Online Marketing. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal. Rick has been teaching strategies to grow your business online since 2003. He studied with many master marketers and has developed his own brand of simple strategies to help small business owners compete online to get business. His content rich training programs deliver high value strategies focused on helping business owners increase their presence online, generate leads and increase profits. To learn more, visit: http://socialmediaoutcomes.com/
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How to Grow your Business Online
- 1. How to Grow your Business Online 1
- 2. What You’ll Learn • How to attract customers online and help people find you through search engines • Tips to create products to sell on the internet • Techniques to capture leads and systematically market to them • Strategies to sell one-to-many • How to sell products online 2
- 3. Join me at Facebook.com/SocialMediaOutcomes 3
- 4. Would you Like to Generate Leads and Earn Sales Online? 4
- 5. Rick Cooper Rick Cooper is an Online Marketing and Social Media Expert. He is author of Seize your Opportunities, Extreme Excellence, Marketing Magic, Fortune is in the Follow Up and Million-Dollar Contacts. Rick is an expert and national speaker on Online Marketing and Social Media. He was featured in Comstocks magazine and has been interviewed by The National Networker, AllBusiness.com and the East Bay Times Business Journal. 5
- 6. Rick and Lisa Cooper 6
- 7. Baby Daniel 7
- 8. Eric Lofholm Author, Speaker, Coach 8
- 9. Eric Lofholm Author, Speaker, Coach 9
- 10. Eric Lofholm and Rick Cooper 10
- 11. My Latest Book 11
- 12. Co-Authors of Seize your Opportunities 12
- 13. Loral Langemeier Author, Speaker, Coach 13
- 14. Loral Langemeier Author, Speaker, Coach 14
- 15. Rick Cooper and Loral Langemeier 15
- 16. Adyrenn Ashley Author, Speaker, Coach 16
- 17. Adyrenn Ashley Author, Speaker, Coach 17
- 18. Rick Cooper and Adyrenn Ashley 18
- 19. Outcomes 19
- 20. How Do You Attract Thousands of New Prospects Online Who Are Ready to Buy from You? 20
- 21. Use Online Marketing Systems to Publish Content, Generate Leads, Market to Prospects, and Earn Sales through the Internet! 21
- 22. Key Learning Write this down… “I need online marketing systems.” 22
- 23. Content Creation Strategies 23
- 24. Create Original Content to Attract Customers • One of the secrets to attract customers online is to publish educational resources on the internet (audio, video and written content) • Make a list of topics you can write about • If you have trouble writing, talk it out (record and transcribe) • Create and post content consistently • Use systems to produce and publish content 24
- 25. Position Yourself as an Expert 25
- 26. 26
- 27. Quote “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” ~Leo Burnett 27
- 28. Post Content on a Blog 28
- 29. Key Learning Write this down… “I need a blog.” 29
- 30. Why a Blog is Critical to your Online Marketing Success… • Posting content to a blog positions you as an expert • You can use email to send people to your blog for content • You can share lead generation and sales offers on a blog • Search engines love blogs 30
- 31. Share blog posts on social media 31
- 32. Key Learning Write this down… “I need to share content on social media.” 32
- 33. People Are Searching for Answers 33
- 34. Quote “No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never- ending improvement in their lives.” ~Robert G Allen 34
- 35. Write Articles 35
- 36. Key Learning Write this down… “I need to write articles.” 36
- 37. Would You Like to Generate Multiple Streams of Income Online? 37
- 38. Create Information Products • Reports • Audios • Videos • Ebooks • Ecourses • Workbooks • Home Study Course 38
- 39. Create Information Products 39
- 40. Create Information Products 40
- 41. Create Information Products 41
- 42. For a copy of the Powerpoint Slides, send an email to: rick@socialmediaoutcomes.com. Put “Online Marketing Webinar 9-22-12” in the subject line. 42
- 43. Todd Lay Story 43
- 44. Free Audio Squeeze Page 44
- 45. Do you have a Strategy to Generate Leads Online? 45
- 46. Lead Generation Strategies 46
- 47. Build Your Email List through Permission Marketing 47
- 48. Permission Marketing Secrets • Ask for permission before you market to prospects (use an opt-in form) • Offer a free resource in exchange for their contact information • Make it easy for people to refer you (use a Lead Capture Page) • Use lead generation systems 48
- 49. Key Learning Write this down… “I need multiple lead generation systems.” 49
- 50. Use an Email Marketing System • Sign up for a permission based email marketing system (i.e. 1ShoppingCart) • Add customers and prospects • Generate leads to grow your list 50
- 51. Key Learning Write this down… “I need an email marketing system.” 51
- 52. Opt In Forms • Most systems allow you to create custom forms to add to a web page • Gather name and email (phone number is optional) • Automate your follow up with prospects 52
- 53. Add an Opt In Form to your Site 53
- 54. Quote “Write down every possible action you could take to start making money immediately. Do whatever actions jump out at you. Don’t over think this. Just do it. Life is short.” ~Frank Kern 54
- 55. The most powerful word in marketing is… 55
- 56. Lead Capture Pages • Create a FREE resource • Write copy for a Lead Capture Page (also known as a Squeeze Page) • Add an opt in form to the page • Drive traffic to the page (get more visitors to your site) 56
- 57. Key Learning Write this down… “I need a lead capture page.” 57
- 58. Get my FREE Report “7 Steps to Create a Lead Capture Page” Download the report at: SocialMediaOutcomes.com/7Steps 58
- 59. Marybeth Hrim Story 59
- 60. Are you Getting Excited about the Possibilities of Growing your Business Online? Good News: I can train you and mentor you on all of these strategies! I will share more details at the end of this training. 60
- 61. You’re Leaving Money on the Table if You Don’t Do This… 61
- 62. Lead Conversion Strategies 62
- 63. Are people buying online? 63
- 64. The U.S. Commerce Department says consumers spent $194 billion online in 2011. Source: http://www.internetretailer.com/ 64
- 65. Your Email Database is an Asset 65
- 66. Email Marketing • Build an email list • Send periodic messages to your list • Look for ways to add value to your list • Create a swipe file for email copy • Create email copy that you can use over and over 66
- 67. Key Learning Write this down… “I need an email marketing strategy.” 67
- 68. Get Ideas from Email You Receive 68
- 69. Key Learning Write this down… “I need swipe files.” 69
- 70. Do you have a System and a Strategy for marketing to your list? 70
- 71. Email Teaser Technique 71
- 72. How Much Revenue Do You Generate Online Today? 72
- 73. How Much Revenue Would You Like to Generate Online? 73
- 74. Write Down a Number Right Now for the Monthly Online Revenue You WANT to Earn! Send an email to rick@socialmediaoutcomes.com. Put “Monthly Revenue” in the subject line and include your new monthly online revenue goal in the message. I will send you a list of “7 Ways to Use Joint Ventures to Increase Revenues”. 74
- 75. Quote “I don’t know the rules of grammar. . . If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.” ~David Ogilvy 75
- 76. Feeling a Little Overwhelmed? Don’t Worry! 76
- 77. You Will Benefit From Learning and Implementing these Online Marketing Strategies Over Time. 77
- 78. Would You Like to Earn Multiple Streams of Income? 78
- 79. Create a Sales Page • Craft a compelling offer • Write copy and add images • Use testimonials • Include an option to purchase • Drive traffic to your sales page • Use a shopping cart to sell products 79
- 80. Key Learning Write this down… “I need a sales page.” 80
- 81. Sales Page Examples 81
- 82. Sales Page Examples 82
- 83. Sales Page Examples 83
- 84. Key Learning Write this down… “I need a shopping cart.” 84
- 85. Quote "Advertising says, ‘Buy me and you will overcome the anxieties I have just reminded you of.’" ~Michael Schudson 85
- 86. Reach More People through Webinars 86
- 87. Use Webinars for Lead Generation and Lead Conversion • Sign up for a webinar service where you can host a web meeting for multiple people • Schedule your first webinar • Select an offer to share • Create a presentation that adds value • Create a Powerpoint slide deck 87
- 88. Key Learning Write this down… “I need a way to sell one-to-many.” 88
- 89. Make it Easy for People to Register 89
- 90. Eric Lofholm Story 90
- 91. 3 Key Ideas 91
- 92. Ever felt like this? • You’re struggling to come up with a strategy • You don’t have an email marketing system, or you have one and don’t know how to use it • You don’t know what email messages to send, so you don’t send any • You have thought about starting a blog, but don’t know what to post 92
- 93. Ever felt like this? • You’re busy all the time, but you’re not booking enough appointments with the right people • You have a Facebook Page, but it’s been a few weeks since last posted on it • You see everyone else sharing free offers to generate leads, but you don’t have anything to share 93
- 94. Ever felt like this? • You would like to host a teleseminar or webinar but have no idea where to start • You have thought about creating an Information Product, but you can’t seem to find the time to create one and even if you did, you wouldn’t know how to sell it • You need to increase your income, but nothing you have tried has given the results you need 94
- 95. I have good news… There is hope! 95
- 96. Would You Like to Learn Proven Strategies to Grow your Business Online? 96
- 97. Most People Value the Opportunity to Work with a Mentor Who Can Guide Them Through the Learning Process, Saving Them Time, Energy, and Effort! 97
- 99. Learn Dozens of Proven Strategies to Grow your Business Online! 99
- 100. What You’ll Learn • 7 free offers that will attract customers • My step by step process for creating a sales page • 5 strategies to sell products online and create immediate income • 12 ways to make your squeeze page more effective • 3 keys to set up sales pages quickly and easily 100
- 101. Online Marketing Mastery Program Includes • Online Marketing Mastery Call (90 Day Program) • Squeeze Page Marketing (4 Webinar Video Series) • Video Marketing Audio Program • 3 Insightful Videos 101
- 102. Online Marketing Mastery Call (90 Day Program) • 12 Modules • 12 Weekly Calls • Audio Recordings of All Calls • 30 minutes of content • 30 minutes of Q&A Calls are on Wednesdays at 4pm Pacific and are recorded. 102
- 103. Online Marketing Mastery (Modules) Content Creation Strategies: Module 1: Blogs/Articles Module 2: Free Offers Module 3: Information Products Module 4: Search Engine Optimization (SEO) Lead Generation Strategies: Module 5: Lead Capture Pages Module 6: Online Video Module 7: Database and Shopping Cart Systems Module 8: Driving Traffic to your Website Lead Conversion Strategies: Module 9: Sales Pages Module 10: Copywriting Secrets Module 11: Webinars Module 12: Autoresponders 103
- 104. Squeeze Page Marketing (4 Webinar Video Series) • #1: Creating a Free Offer to Attract Customers • #2: Copywriting Secrets for your Squeeze Page • #3: How to Generate Leads and Build your List • #4: How to Drive Traffic to your Squeeze Page Watch the videos online or download to your computer. 104
- 105. Audio Program Video Marketing Secrets to Grow your Business Online (Learn how to create simple, persuasive online videos that get results) This audio program includes 60 minutes of content. 105
- 106. 3 Insightful Videos #1: Copywriting Secrets to Create High-Converting Sales Pages #2: How to Write an Autoresponder Series that Gets Results #3: SEO Strategies to Get More Web Traffic 106
- 107. Are You Ready to Finally Earn Sales Online? 107
- 108. Online Marketing Mastery Program Includes… • Online Marketing Mastery Call (90 Day Program) - $1,188 • Squeeze Page Marketing (4 Webinar Video Series) - $397 • Video Marketing (Audio Program) - $97 • 3 Insightful Videos - $39 Total Value $1,721 108
- 109. 100% Money Back Guarantee Try the program for 30 days. If you are unhappy for any reason we will refund your tuition 100%. 109
- 110. Special Offer Register in the next hour and receive the entire program for… Only $299 Register Now: SocialMediaOutcomes.com/Online 110
- 111. Special Offer Register in the next hour and receive the entire program for… Just $50 Today and 6 Monthly Payments of $50! Register Now: SocialMediaOutcomes.com/Online 111
- 112. Client Raves… 112
- 113. BONUSES 113
Hinweis der Redaktion
- Hello and welcome to a very special webinar. The topic is on How to Grow your Business Online. My name is Rick Cooper and I want to thank you for joining me today. I am an expert in the area of online marketing and social media. Join me out on Facebook now. Go to Facebook.com/socialmediaoutcomes.
- I want to encourage you to stay on the webinar till the very end. I have 3 key ideas I will share with you later. Don’t miss out on these ideas. They could be a difference-maker to get results.
- Are you looking for a way to increase your income? Many people in today’s economy want to increase their income and short of taking a part time job, they don’t have many options. Would you like to increase the amount of money you earn online? For most people, they either have no online revenues or very little. Imagine for a moment if you started receiving an extra $1,000 or $2,000 a month in online sales. That would be pretty nice wouldn’t it?
- I’m passionate about helping small business owners leverage technology to grow their business online. I started my business back in 2003. I worked in the corporate for over a dozen years. I loved what I did but I felt something was missing. When I was back in college, I had the opportunity to become President of an organization on campus called The Entrepreneurial Network. We brought in local business owners to share their story with students. It lit a fire inside me that inspired me to one day start my own business. In the Fall of 2001, we all witnessed a life-changing event. September 11th changed the way we looked at life. And it got me re-focused on my vision of starting my own business. That opportunity came to pass in May 2003. And I’ve been helping business owners ever since.
- I live in Sacramento with my wife Lisa. We have a beautiful home together and we love to spend time with our cats.
- The baby of the family is Daniel, an adorable orange cat who loves to hang out in the kitchen waiting for his next meal.
- I’ve had the great opportunity to have many mentors and coaches over the years. And the one who has had the greatest impact is Eric Lofholm.
- I have known Eric since 2007. Eric is my coach, my mentor, my business partner and I’ve had an opportunity to work with Eric in a variety of roles.
- Some of the ways I work with clients are to create information products. One of my favorite products was a book I co-authored with 6 other experts called Seize your Opportunities.
- I know each of the other authors personally and we’re good friends. It’s nice to collaborate with people you like, isn’t it?
- Another one of the roles I have filled is that of Affiliate Manager. I had the great opportunity to work with Loral Langemeier as her Affiliate Manager. I worked closely with her marketing team. She is a great leader and knows how to run a successful business.
- Loral speaks to audiences worldwide. She teaches people skills to start and run a successful business.
- When I worked with Loral I had one of the most scenic commutes of anyone I know. I got to drive up from Sacramento to South Lake Tahoe. What an amazing life!
- I work as Affiliate Manager for Adryenn Ashley. She helps clients get media exposure and manage their reputation online.
- Adryenn is an entertaining speaker and attracts attention around the world.
- I like working with people who are up to big things. I like working with people who live fearlessly.
- I have 2 outcomes for my presentation today. My first outcome is to share a lot of great content on how to grow your business online. My 2nd outcome is to extend an invitation to participate in an upcoming program. I’ll share all of the details at the end of the webinar.
- One of strategies I teach my clients to position themselves as an expert. You will attract customers and increase your credibility if you create content that positions you as an expert. For some of you on the webinar, you might be thinking to yourself, I don’t know what kind of content to create. Imagine for a moment that you had a clear idea about what your expertise was and you felt comfortable creating content. And as a result, people started contacting you because they wanted to learn more. How would that make you feel? More confident? Yes. More relaxed? Absolutely! More focused? Definitely! So, just set aside for the moment the how to and focus on your mindset around being an expert in your area.
- One of strategies I teach my clients to position themselves as an expert. You will attract customers and increase your credibility if you create content that positions you as an expert. For some of you on the webinar, you might be thinking to yourself, I don’t know what kind of content to create. Imagine for a moment that you had a clear idea about what your expertise was and you felt comfortable creating content. And as a result, people started contacting you because they wanted to learn more. How would that make you feel? More confident? Yes. More relaxed? Absolutely! More focused? Definitely! So, just set aside for the moment the how to and focus on your mindset around being an expert in your area.
- I’m excited because I have so much information to share with on this webinar. In fact, one of the most powerful ideas I’m going to share will be at the very end of this webinar. This is an idea that has the potential to create massive leverage for you. I mean like 100 to 1 kind of leverage. By the way, that’s a great mindset to have in business. Look for ways to create leverage in your business. In fact, that’s what online marketing is all about, creating leverage. You have the best to create an online marketing system that will generate results for you consistently over time. Now that’s leverage!
- Do you have a blog? If you do, I want to encourage you to share a link to your blog on my Facebook Page. Go to Facebook.com/socialmediaoutcomes. Be sure to give people a reason why to visit your blog. Here’s a statement to write down in your notes, “I create new content weekly and post it on my blog.” Whether it’s true or not for you today, I want you to move toward that goal.
- I learned about blogging back in 2004. I started a technology blog to teach people how to leverage mobile devices to grow their business. I contributed to that blog for about 4 years. The fact that I had a blog positioned me as an expert. It attracted a lot of traffic and I was able to steer that traffic to my website to generate leads. Do you have a passion for writing? Can you find a topic to write on that will attract customers to you?
- I learned about blogging back in 2004. I started a technology blog to teach people how to leverage mobile devices to grow their business. I contributed to that blog for about 4 years. The fact that I had a blog positioned me as an expert. It attracted a lot of traffic and I was able to steer that traffic to my website to generate leads. Do you have a passion for writing? Can you find a topic to write on that will attract customers to you?
- Keywords, seo
- The fact that you’re on the webinar tells me you are a person of action. It also tells me you are a continual learner. You’re someone who enjoys learning and implementing new ideas. You’re probably even someone who enjoys participating in coaching and training programs. In fact, you probably find a lot of value in training programs where you have an opportunity to communicate and interact with the instructor. (SAY SLOWLY) Isn’t that interesting!
- Here’s an action step I want you to take in the next week. Go to EzineArticles.com and create a free account. Put it on your task list now to do. If you have an account, then I would like you commit to write an article in the next 30 days. Are you willing to commit? If so, send me an email at rick@socialmediaoutcomes.com and put I commit to write an article.
- I’m working with clients right now in my Information Product Creation Workshop. They are creating Information Products and getting ready to launch their products. Ask any one of them and they will tell it’s an exciting process. It opens the door to so many new opportunities.
- One of my clients is Carol Dysart. She is an expert in the area of DISC profiles. Carol has created a product and now she is offering it to potential clients. Great job Carol! This is going to attract her ideal customers, deliver great information and build trust and rapport. And it will help you earn additional income!
- Todd Lay runs a bookkeeping company. Todd came to me a few years ago and shared that he was spending a lot of time networking. He wanted to find a way to get in front of more prospects without having to leave his office. He said he wanted to create an audio program where he shared details about his business. We also decided to create a free report and then set up a lead capture page to offer it. Once the web page, he suddenly realized there were a lot of ways he could use it to generate leads. As a result, he quit his business networking group and was able to start delivering presentations over the phone to book clients. He also began using webinars as a sales tool. The big idea for you is that you can use a Lead Capture Page.
- [Struggle Story] There was a time in my business when I was struggling. I was using a CRM that was installed on my computer. I was using it for email marketing but the system kept crashing. I didn’t know what other options were available. I started talking to other people and I attended classes to learn more. I learned about Constant Contact and I made the switch. Suddenly it opened the door to new opportunities. I was able to start building my list. And the system didn’t crash. The big idea for you is that you don’t have to have the solution today. You just need to get started.
- Frank Kern is one of the highest paid copywriters in the world. People pay him tens of thousands of dollars to write brilliant copy for them. I spend a lot of my time writing copy for clients. Email copy, web copy, copy for information products. It’s a good use of my time and I do a great job. My copywriting fee is $100 an hour. If a sales page takes 5 hours to complete, my fee would be $500. That’s $500 for copy for one sales page.
- Here’s a statement to write down: “I need multiple lead generation systems in my business.” That’s a powerful statement. Are you committed to make it happen?
- Here’s a statement to write down: “I need multiple lead generation systems in my business.” That’s a powerful statement. Are you committed to make it happen?
- Marybeth Hrim is a Leadership Coach and is part of the John Maxwell Team. John Maxwell has written dozens of books on leadership and is considered one of the top leadership experts in the country. She works with business owners who want to cultivate harmony in their lives, families and businesses. Marybeth wanted to reach more people than she could through networking. She wanted to reach a larger audience of people with her message on developing your leadership skills to inspire and influence people. Marybeth launched a website with a blog. She posted content and shared it on social media. She started a mastermind group to teach people the 21 Irrefutable Laws of Leadership by John Maxwell. She started using teleseminars to attract clients. And she is planning to use email marketing to develop ongoing client relationships. She feeling empowered and she is playing big. She is even writing a book. The big idea for you is that you can set online marketing goals and begin taking action to get results.
- You can send one email, and earn 10 sales at $100. That’s $1,000. Say I promoted this webinar to my house list. I could also ask other people to promote the webinar to their list. The gap is getting wider between people who have a database and those who don’t. When you have a database, you can market products effortlessly. Your database is an asset. And when you have a database, people will seek you out. If you ever change industries, you have a tool to be able to seek out new opportunities. Product line extensions – Easy to offer to list Once you have a database, it will start to grow organically. It’s a nice feeling when people just show up on your list and you don’t even know where they came from. A lot of you on the webinar are familiar with Eric Lofholm. As successful as he is, one of the secrets to his success is email marketing. With email marketing, Eric is a world renowned speaker and trainer. Without email marketing, Eric is a manager at an Olive Garden. How much could you accomplish if you learned to harness the power of email marketing? There’s your life without an email database, without webinars, without a lead capture page. And there’s your life with it. What a huge difference!
- Create an email copy swipe file. Create a subject line swipe file.
- Jim Rohn Quote (Slide 29) Jim Rohn said “Discipline is the bridge between goals and accomplishment.” I think people sometimes think that sales pages write themselves. Or that blogs will just magically sprout content over time. No. It doesn’t happen that way. If you want to create something, then you need to create it. It takes discipline. One of the reasons I get so much done for so many people is because I’m disciplined. One of my mentors once told me, “if you want something done, give it to a busy person.” He was a busy person and he knew I was too. Busy people get things done.
- Webinars are a great strategy for lead conversion. Normally when you set an appointment, you will meet with someone one-on-one. You can use webinars for one-on-one selling and group selling. It’s actually simple when you know how to do it. If you are competing with someone who has these tools and you don’t, it’s like try to run a marathon with one leg tied behind your back. You’re hopping around trying to make progress. Eric Lofholm uses webinars to grow his business. I use webinars to grow my business. People in many industries are using webinars. And you can use webinars too. It starts with an intention. Do you have an intention to host webinars? If so, post that on my Facebook Page now. Announce it to the Social Media Outcomes community.
- I have had the opportunity to work with Eric Lofholm since 2007. First as a client. Then, as a Sales Coach. Later I took on the role of Sales Consultant, Sales Manager and General Manager. And more recently, I am Eric’s JV & Affiliate Manager. Throughout that time, my role has also been to manage online marketing promotions. Eric uses online marketing to reach new audiences with his message. He uses a blog, online videos and Information Products to position himself as an expert and educate people. The big idea for you is that you can uses blogs, videos and Information Products to increase your visibility and improve your results online.
- 3 Key Ideas: -Focus on completion not perfection -Optimize -Sequential Marketing
- We’ve covered a lot of information in this webinar. Take a deep breathe and let it up. You don’t need to know everything right away. You will benefit from being able to learn how to use online marketing systems, step by step, piece by piece. Imagine 3 months from now, you have begun to implement online marketing systems in your business. You have a blog. You are writing articles. You are sharing them on social media. You have a lead capture page. You are sending out email messages every week. And you have systems to convert prospects into customers. How would that make you feel? Pretty good, wouldn’t it?
- What I’d like to do now is simply extend an invitation to participate in a training and mentoring program. The program is called the Online Marketing Mastery Program. It’s a 90 day program designed to give you all of the skills you need to start getting results online.