1. Sabre Holdings Welcomes!
The University of Texas at Dallas
1

2. Agenda
• Sabre Holdings Overview
• Our Businesses
• Sabre Travel Network
• Sabre Hospitality Solutions
• Sabre Airline Solutions
• Travelocity
• Sabre HR Update
• New Grad Leadership Program
• Sustainability update and campus tour
• Departures
2

3. Sabre Corporate Overview
Faker Zouaoui, Ph.D.
Vice President, Product Marketing
3

4. Who is Sabre Holdings?
Our commitment is:
By delivering innovative travel technology,
we make the world a better place.
4

5. Sabre Holdings Fast Facts
• Global travel technology company
• Provides innovative distribution and technology solutions for the world’s
largest industry: travel and tourism
• Provides software to travel agencies, corporations, travelers, airlines, hotels,
and rail, car, cruise and tour operator companies through its four
businesses
• Touches more than 1 billion travelers around the world every year
• Helps travel suppliers make money, save money and develop closer
relationships with their customers around the globe
• Privately held by TPG and Silver Lake, with revenues of approximately $3
billion
• Approximately 10,000 employees in 60 countries, with headquarters in
Southlake, Texas
5

6. Sabre Holdings Worldwide
Our top 10 largest offices
1. Dallas/Fort Worth, TX
2. Krakow, Poland 2
3. Montevideo, Uruguay 7
9
4. Bangalore, India 4
1 5
5. London, England 10
6. San Antonio, TX 6
7. Plains, PA
8. Buenos Aires, Argentina 3
9. Mumbai, India 8
10. Woking, England
6

7. Leading in Technology
• InformationWeek 500 company, ranked in the top 25 percent among
the nation’s leading IT innovators
• Information Week named Sabre 7th on its list of the “Greatest
Software Ever Written”
• Sabre Holdings invests more in research and development than
any other travel distribution and technology company
• Sabre Airline Solutions’ Airline Yield Management program is the gold
standard used by major airlines to price their fares
7

8. Leading in Technology
• Sabre Travel Studios is the hot bed of travel commerce technology
innovation
• Our migration to open systems for air pricing represents a milestone
in the evolution of travel commerce technology from the mainframe
environment
• Sabre processes more than 42,000 transactions per second
• We process more than one billion transactions every day, which
places us with a select group of companies such as Google, Twitter,
Facebook and Amazon.
8

9. Strong Platform for Growth
• Industry leader in multiple travel channels
• 4 businesses serving travelers, corporations, travel agents and
travel suppliers
• Strong brands in high-growth online leisure and online business
travel
• Robust, innovative technology
• History of strong balance sheet and free cash flow
9

10. Our Role in the Industry
10

11. Sabre Holdings History
Sabre becomes
division of Sabre & 11
First Sabre AMR; releases Asian carriers
reservation first revenue form Abacus
system mgmt. system joint venture
1970 1990
1960 1980 2000
First Sabre Travelocity.com
system in a launches
travel agency
11

12. Sabre Holdings History
Spins off from Travelocity
AMR; TotalTrip and Acquires
Purchase of Travelocity lastminute.com
GetThere Business
2002 2006
2000 2004 2008
Launches Zuji SabreSonic
Partnership with airline
12 Asia-Pacific passenger mgmt
carriers solutions
12

13. Sabre Holdings History
Air Total Pricing
Sabre launches; Sabre
Sabre becomes Hospitality opens offices in
privately held Solutions Ukraine and
company launches South Africa
2008 2010
2009 2011
Acquires
Sabre Holdings
Calidris ehf and
acquires Flight
Flightline Data
Explorer
Services
13

14. Our Businesses
14

15. Sabre Travel Network
Chris Kroeger
Senior Vice President, Marketing
15

16. Sabre Travel Network
• Provides technology solutions to the global travel industry
• Operates the world’s largest travel marketplace, connecting travel buyers
and sellers through the Sabre global distribution System (GDS)
• Sabre Travel Network’s innovative technology connects 350,000 travel
professionals to more than 400 airlines, 93,000 hotels, 25 car rental
brands, 50 rail providers, 13 cruise lines and other global travel suppliers
16

17. Sabre Hospitality Solutions
• Provides technology products to the hospitality industry
• A leading Software-as-a-Service business, Sabre Hospitality Solutions’
reservations technology, marketing and distribution software, and
Internet Marketing an e-business solutions are used by more than
12,000 hotel properties around the world
• Sabre Hospitality Solutions generates more than $12 billion in revenue
each year for is customers
17

18. Sabre Airline Solutions
Dana Jones
Senior Vice President and Chief Marketing Officer
18

19. Sabre Airline Solutions
Who We Are
We help airlines break free from constraining
applications, platforms or predefined business
processes, giving airlines the freedom
to market, sell, serve and operate the way they
want.
M S S O
Market Sell Serve Operate
Offer the best Sell, upsell and Enhance the Manage daily
schedule, price cross-sell more customer operations to
and service to through all of experience efficiently fly
generate the your preferred throughout the your schedule
most revenue channels travel lifecycle
19

20. Fast Facts
#1 provider
of airline business solutions
and services 1500
300+ airlines transactions
supported by processed every 50 milliseconds
Sabre Airline Solutions 24x7 (a blink of an eye)
35% of the
world’s crews
are managed by
Sabre® AirCentre™ Crew
$100 billion 98% growth
in inventory is managed by Sabre® in SabreSonic® Res since 2003,
AirVision™ Revenue Manager to 360 million passengers today
annually (more than Proctor & (three times the aviation industry
Gamble annual sales)
11 million growth rate, during the same period)
transactions processed daily
by our shopping services
20

21. The Value Of An Integrated
Portfolio
Reservations Check-in
Revenue
accounting Load
planning
Real-time revenue management
Revenue recognition
Airline Airline Airline
Marketing Customer Enterprise
& Planning Sales & Service Operations
Solution Solution Solution
Passenger reaccommodation
Departure control
Resource
Revenue management
management
Flight
Online planning
Scheduling
direct
Speed To Market • Lower Total Cost Of Ownership • Mitigates Risk
21

22. Our Customers
380+ Global Customers Supported
22

23. 2012 Sabre Airline Solutions
Strategic Framework
Vision
The Most Trusted Software Brand In The Airline Industry
Mission
Provide airlines freedom to market, sell, serve and operate the way they want
Strategy And Elements
Grow and scale the business with continuous portfolio investment and customer focus
Be the best Foster enduring Provide solutions Drive Employ
TEAM in CUSTOMER that deliver INNOVATION technology and
travel to deliver confidence superior through processes that
employee and from design customer investment and offer SCALE,
customer value to delivery VALUE industry voice efficiency and
flexibility
23

24. Sabre Airline Solutions Global Team
Iceland
London Krakow
Vienna
Atlanta
Scottsdale Southlake
Beijing
Shanghai
Bangalore
Singapore
Sydney
Buenos Aires Montevideo
North America: Latin America: Europe, Middle East Asia Pacific:
52% 12% And Africa: 14% 22%
* Figures as of March 2012 24

25. Organization
Hugh Jones
President
Sabre Airline Solutions
Dana Jones Greg Gilchrist Sanjay Nanda Stephanie Bundick
Marketing & Sales & Customer Delivery & AS Business
Solutions Management Operations
Consulting
Management
Pete Morowski Chris Nester Doug Johnson
Airline Solutions Airline Solutions Airline Solutions
Development Finance Human Resources
25

26. Marketing & Solutions Management
Leadership Team
Dana Jones
SVP & CMO
Marketing & Solutions
Management
Maureen Maholic
Executive Assistant
Darren Rickey Erin Bouck Ellen Ehrlich Vinit Doshi
Vice President Vice President Sr. Vice Vice President
Sabre AirVision Sabre AirCentre President SabreSonic CSS
SabreSonic CSS
Solution Design
Lalita George Kyle Moore Bill Nunan
Ponnekanti Wrigley Vice President Vice President
Director Director Airline Retailing AS Strategy
MSM Business Portfolio Marketing & Planning
Operations
26

27. Marketing & Solutions Management
Roles and Responsibilities
Business Marketing
Positioning
Plan Plan
Solutions Strategy
Market Market Buying Customer
Pricing
Problems Definition Process Acquisition
Solutions Management
Win/Loss Distribution Buy, Build Buyer Customer
Analysis Strategy or Partner Personas Retention
Distinctive
Competence
Product
Portfolio
Product
Profitability
User
Personas
Program
Effectiveness
Solutions Marketing
Tactical
Strategic
Market Strategy Business Planning Programs Readiness Support
Competitive Product Launch Sales Presentations
Innovation Requirement
Landscape Roadmap Plan Process & Demos
Technology Use Thought “Special”
Collateral
Assessment Scenarios Leadership Calls
Status Lead Sales Event
Dashboard Generation Tools Support
Referrals & Channel Channel
References Training Support
27

28. Marketing & Solutions Management
Roles and Responsibilities
Strategy and Planning
Portfolio Marketing
Operations Research
Marketing and Solutions
Subject Matter Experts
Management
Business Operations
28

29. Marketing & Solutions Management
Relative To Other Functional Areas
29

30. Travelocity
Jonathan Rogers
Director of Brand Management
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31. Travelocity: Brand Marketing Overview
31
31

32. What Does Brand Marketing Do?
• Drives brand strategy and identity
• Develops large communications platforms for integrated
marketing campaigns
• Strategically invests in media to drive brand visibility
• Develops & leverages insights to drive business strategy
• Creates & nurtures long-term brand alliances and partnerships
32
32

33. Brand Team Organizational Structure
Jonathan Rogers
Director
Bruce Horner
Brett Steiger (New Hire)
Media & Alliances Sr.
Brand Manager Consumer Insights
Principal
Bruce Perlstein New Hire Cheryl Roberts
Marketing Associate Brand Marketing
Coordinator Manager Communications
33

34. Major Thematics for Brand Operations in 2013
What We Must Do
FOCUS LEAD WIN
How We Must Do It
NEW BETTER
DIFFERENT
34

35. Why Does Travelocity Use a Gnome?
35

36. Leverage Unique Elements to Differentiate
• Most brands would kill to have our heritage & personality
• Pre-existing ties to popular culture very difficult to replicate
• Gnome’s importance, buoyancy re-affirms true equity

37. 37

38. Great Gnome Nabbing: New/Better/Different Activation

39. Driving Social Engagement with the Roaming Gnome
39

40. Building Brand Zealots
Travelocity is changing lives and generating long-term sustainable brand equity
• Lynda Eichner was 1 of the lucky raffle “This is like a dream. Thank you sooooo
much. Can't wait to see my daughter!!!!”
winners for the $1K promo code
giveaway in NYC
• Lynda can now spend Thanksgiving
with her daughter in London
• Business class roundtrip airfare
• 5 star hotel
• Town car transportation
“Every day is a holiday with you guys......THANK YOU!!!!!! I
• $1K promo code in addition! would love to share the story. Everyone I tell says, "I guess I
should use Travelocity when I plan a vacation". “

41. GGN Performance Update: Thru 10/23/12
Microsite Media
Key Program Goals:  Media TRPs: 41.4 TRPs
 Video Submissions: 925 (123% of Goal)  Remaining Media: TBS integration, Amazing Race, ESPN, HULU, E,
 Video Votes: 27,353 (144% of Goal HGTV, Bravo, and Travel TV and Digital
 Email Opt-ins: 3,277 (31% Opt-in Rate)  Digital Video (NBC/HULU): Generated over 11M impressions a
1.1% CTR
 Site Visits: 410,931 (121% of Goal)
 Yahoo: 202K Click-Through (3rd best Yahoo Billboard ever), 30K
Other Performance Metrics: Intro Video views and generated 79 bookings and $3K in VCM
 Video Plays: 54,450
 Avg. Time on Site: 2.2 Minutes
Social/CRM PR
Social Program Updates: PR Coverage Updates:
 Social Engagement: 32% of goal  Strong PR coverage led up to the 10/20 submission deadline
 Twitter Acquisition: 2,210 (34% of goal) highlighted by a story on About.com (44M+ readership)
 Facebook Acquisition: 1,075 (4% of goal)
 Distributing a news release on the 10 finalists next week and
Media relations will emphasize local markets where our finalists
CRM Program Updates: live, along with national coverage
 Sending out email to all registration email opt-ins (3,277
consumers) to re-engage in the program (week of 10/26)
41

42. What Will 2013 Hold?
What We Must Do
FOCUS LEAD WIN
How We Must Do It
NEW BETTER
DIFFERENT
42

43. Sabre HR Update
Katherine Krekeler
University Recruiter
43

44. University Recruitment Programs
• Internship Program
• PAID!
• 11 Weeks over the Summer
• Structured: Social, Philanthropy, Case Competition
• High Visibility, High full time conversion rate
• New Grad Programs
• Travel Network
• Airline Solutions
• Sabre Hospitality Solutions
• Technology
44

45. Get Noticed! Your Resume
• What’s the purpose of your resume?
• Required Information
• Name, Email, Phone, (Address)
• University, Degree, Major, Graduation Date
• What do employers care about?
• What’s the best way to show you’re qualified?
45

46. Organize Your Resume!
Your Resume Most Relevant
Make your important and
relevant information easy
to find.
Least Relevant

47. Pop Quiz!
You’re applying for a marketing job. Which of the following items do
employers find most relevant?
Writing Newsletters for a
Your job as a lifeguard student organization
High School Grades
Marketing Classes
Graphic Design
Your job for the last year Skills
Your Marketing at Chicken Express
internship
Marketing Class Project
Your Lacrosse Scholarship
47

48. Sabre New Grad Leadership Program
Arian Allen
HR Business Partner
48

49. TN New Grad Leadership
Program
Goal: Strengthen the internal leadership pipeline across Sabre Travel Network by creating a
pool of New Grad talent with accelerated performance and leadership potential.
• Program will enable participants to gain:
• Broad knowledge of various functions across Sabre Travel Network with a strong
appreciation of the business
• Personal leadership growth & relationship building across various parts of TN
• An early sense of belonging within Sabre through fostered coaching and mentoring
relationships
• Methodology: 2 year targeted leadership program
• 6 month assignments -- 4 total over 24 months
• Targeted business & leadership development
• Executive mentoring & coaching relationships
• Action learning projects assigned on a team basis
49

50. NGLP Recruiting Efforts
University Recruiting Efforts Wave 1:
• Targeted recruiting Fall 2010 – 3 Universities only (SMU, UT, TCU)
• Top candidates invited on Sabre campus for full day late October 2010
• Offers extended to top candidates
• Start date June 2011
University Recruiting Efforts Wave 2:
• Targeted recruiting Fall 2011 – 4 Universities (UT, TCU, UNT, SMU)
• Career Fairs, Information Sessions & On-Campus Interviews
• Targeted outreach by existing NGLPs to Professors, Business organizations and
groups
• Top candidates invited on Sabre campus for full day November 2011
• Offers extended to top candidates
• Start date June 2012
50

51. Rotational Assignments
1. Marketing (Customer & Brand)
• Plan and execute key industry events, update competitive positioning documents, own sections of the North
America leisure strategic segment update, and prepare customer facing marketing communications. Help craft,
manage and execute communication plans for new global campaigns and compelling communications in working
with the creative and copy teams. Coordinate with regional marketing teams to ensure needs and translations are
developed.
2. GetThere
• Assess GetThere’s global competitive product position and provide clear concise product communications in
response to market needs. This includes maintaining a comprehensive competitive matrix and assessing validity
of market information through 3rd party literature and media research, Travel Agency interviews and behind-the-
scenes hands-on research, and in-region visits. Build surveys to understand internal and external needs from a
product and communication perspective. Manage basic product marketing information and send to appropriate
stakeholders. Create, contribute to, and manage product-centric campaigns, leveraging social media and other
channels, as appropriate – in coordination with our marketing communications team.
3. Supplier Distribution
• Role rotates through various areas within the Airline Distribution group, including working with contracts & data
analysis, customer service & ops, pricing & strategy, business development & financial modeling, sales & deal
negotiations.
4. Sabre Consulting/Sales Planning
• Participate & contribute to consultative engagements. Gather data about processes, procedures, tools, and will
identify gaps and provide quantifiable recommendations with the end result of improving some dimension of
operations. Report market information for TN Americas and do analysis on findings. This would include data from
North America and Latin America booking reports, conversion bookings reports, share analysis, and P&L
assessment and research.
51

52. Program Roadmap
First 30 Days First 90 Days First 6 Months First 12 Months
Welcome to Sabre! DPM review with PowerTalk
Travel Domain
New Hire Orientation 1st Rotational Manager
Self-Assessment:
Set DPM Objectives Presenting with Impact Real Time Business FIRO-B
Peer/Team/Manager
TN Overviews Communication Tools Individual Development Plan Feedback Process
DPM Planning with 2nd StrengthsFinder
Rotational Manager
Year #2 Ongoing
Legend
Sabre Courses
Action Learning
Self-Learning/Development Team Project Executive Mentoring
Feedback Mechanisms
Foundational Leadership
NGLP Council
Courses
Meet at all Major Milestones of Program
Career Planning
52

53. Program Performance &
Evaluation Metrics
• Engagement – Effective onboarding & integration into Sabre & TN
• Evaluation – Clear objectives set & measured for each 6-month assignment via the
DPM process
• Ongoing reviews & evaluation checkpoints with participants, mentors & rotational
managers after each rotation
• NGLP Council to meet at all major milestones of the program to make ongoing
adjustments and decisions on program components & rotational assignments
• Program success also measured by:
• Successful placements into future key succession pipelines
• Progression & retention of participants beyond the 2-year program
• Future expansion includes hiring in other sites as well as international rotations
53

54. Ideal Candidate Profile
Candidates who possess a unique balance of leadership
ability/potential and business acumen.
Mission Critical Behaviors:
• Leadership potential – identified through previous experience and skills assessment
• Strong interpersonal savvy – unquestionable integrity, relates well to all kinds of people up, down, sideways, inside
& outside the organization, develops appropriate rapport and constructive/effective relationships, strategic agility
and command skills
• High EQ skills – self knowledge, sizing up people, decision quality, conflict management, listening and dealing with
ambiguity
• Intellectual Horsepower – strong business acumen, out thinking the competition, innovation management, learning
on the fly
• Demonstrated drive, high energy and passion – drive for results, planning, process management and managing
through systems
• High Aspiration - achievement orientation, self confidence, initiative
Demonstrated Ability:
• Superior academic achievement (top 25%, GPA)
• Relative work experience (co-op, intern) preferred
• Accountability/delivers on commitment. Ability to learn quickly and manage information
Potential for strong engagement:
• Integrity – strive for the right thing for individual, organization and society
• Community involvement
• Passion for work and emotional maturity/positive outlook
54

55. Sabre Sustainability Update
and Campus Tour
Jenifer Garcia and Montserrat Zarco
Southlake EcoTeam Leaders
55

56. Environmental Sustainability
Commitment
• Reduce our own environmental footprint
• LEED certified (Leadership in Energy and Environmental Design) campus
headquarters building
• Data Center efficiencies, server and workstation consolidation and
virtualization
• Employee education and engagement
• Global EcoTeams, personal sustainability
• Industry advocacy for sustainable business practices
in travel and tourism
• Engagement with global and regional industry
associations and coalitions promoting sustainable travel
• Innovative products and services to help our customers promote sustainable
travel
56

57. Thank you!
57

58. Sabre Holdings
Recent Awards and Honors
58

59. Recent Awards and Honors
2011 - 2012
• Sabre’s Travelocity call centers in San Antonio, Texas and Wilkes-
Barre, Pa., were both named as Top Workplaces for 2012 by their
respective communities.
• TBiz, TripCase and Sabre Virtual Meetings were recognized in Travel
Weekly’s 2012 Magellan Awards.
• Sabre ranked No. 26 on the InformationWeek 500 list of top U.S.
technology innovators. Sabre Red App Centre was recognized as one
of the “20 Great Ideas” of 2012.
• Sabre was recognized with the Project Icarus Gold Medal for
leadership in the drive for greater sustainability in the business travel
and meetings industry.
59

60. Recent Awards and Honors
2011 - 2012
• Sabre Travel Network was recognized as one of the best employers in
Brazil by the Great Places to Work Institute, and highlighted as an
employer of choice for IT and telecommunications.
• Sabre Virtual Meetings won an innovation award for travel
management at the 2012 Global Business Travel Association (GBTA)
conference.
• Sabre Poland named Best Place to Work in Poland by the
Great Place to Work Institute in 2011 and 2012.
• Sabre Travel Network Mexico recognized by the Great Place to Work
Institute twice in 2012, ranking among the top five IT and
telecommunication companies.
60

61. Recent Awards and Honors
2011 - 2012
• Sabre Airline Solutions named a 2012 Computerworld Honors
Laureate in the environment category for its Sabre AirCentre Flight
Plan Manager.
• Sabre Chairman and CEO Sam Gilliland is appointed a member of
the Energy Security Leadership Council and vice chair of the U.S.
Travel and Tourism Advisory Board in 2012.
• Sabre Travel Network won the 2012 Silver Award in the Airline
Revenue Services category from Air Transport World magazine for
the Sabre AirCommerce advertisement.
61

62. Recent Awards and Honors
2011 - 2012
• Sabre Airline Solutions won the 2012 Gold AdAward in the
Technology Solutions category from Air Transport World magazine
for the “Freedom to Fly” advertisement.
• Sabre Chairman and CEO Sam Gilliland named one of the top 25
most influential executives in the business travel industry for 2011 by
Business Travel News.
• Sabre Travel Network won an innovation award for its Air
Merchandising Suite at the annual Business Travel and Meetings
Show in London.
62

63. Recent Awards and Honors
2011 - 2012
• Sabre Travel Network Senior Vice President of Marketing Chris
Kroeger presented with The American Society of Travel Agents Allied
Member of the Year Award for his outstanding contributions to the
travel industry.
• Sabre Travel Network Mexico recognized as one of the top 100 Great
Place to Work in Mexico by Great Place to Work Institute.
• Sabre Travel Network Mexico recognized as a “Top Company 2010:
Best Companies to Work For” by Expansion magazine and TOP
Companies.
63

64. Recent Awards and Honors
2011 - 2012
• Sabre San Antonio named Top Workplaces of 2011 by The San Antonio
Express-News.
• Sabre GetThere won three 2011 Magellan awards from Travel Weekly,
which recognize the best in the travel industry in both corporate and
leisure.
• Sabre won the Oracle Fusion Middleware Innovation award in
conjunction with colleagues on the ESS Data Services Team for
Sabre’s use of Oracle Data Integrator and GoldenGate.
• Sabre won the 2011 Sustainable Tourism award organized by
L’Agenzia di Viaggi, in the Technology category.
64

65. Recent Awards and Honors
2011 - 2012
• Sabre ranked No. 31 on the 2011 InformationWeek 500 for Sabre
Red Workspace for business technology vision, innovation and the
execution of IT practices. Have been ranked on the magazine’s list
of Most Innovative Tech Companies every year since 2003.
• Sabre won the Best GDS award in the Travel Weekly US Readers
Choice Awards.
• Sabre Hospitality Solutions was presented the Business Traveler
Innovation award in the travel management category for Sabre Hotel
RFP by The Global Business Travel Association and The Wall Street
Journal.
• Sabre won the Business Travel & Meetings Show Innovation award
for Sabre Red Workspace.
65

66. Recent Awards and Honors
2011 - 2012
• Sabre Global Customer Support Center was presented the Call
Center Leader of the Year award by the International Quality and
Productivity Center.
• Holiday Autos presented with a Bronze award for Car Hire Company
2011 by British Travel.
• Holiday Autos won Best Car Rental Operator 2011 at the Scottish
Passenger Agents' Association awards.
• Holiday Autos named Best Car Rental Company, Middle East by
business travel magazine, Business Destinations.
66