Facebook has 10 secrets that reveal its algorithm. Knowing these enables you to construct more successful marketing campaigns.

1. Making Facebook work for brands

2. Testing the FB algorithm The Daily Beast summarised a great experiment for a new Facebook joiner by testing various ways of getting his content seen by other FB users. Tom Weber set up an experiment and used his connections to test theories about how the FB algorithm works. Here are the findings...

3. Facebook's 10 biggest secrets Facebook's Bias Against Newcomers - following 500 million people into a party means that a lot of the beer and pretzels are already long gone Facebook's Catch-22 - you need friends to get exposure The Velvet Rope: "Top News" - this is a selective feed versus the 'fire hose' "Recent News" which is everything The "most recent" news is Censored too - know the difference between Most Recent and Top News - check your settings "Stalking" your friends won't get you noticed - if you stalk others, your status updates won't automatically appear in their news feeds

4. Facebook’s 10 biggest secrets.. 6. Having friends who "stalk" you WILL help your popularity - your updates can make it into their Top News feeds 7. Links Trump Status updates - FB wants 'user engagement' i.e. spending more time on Facebook 8. Photos and Video Trump Links 9. The Power of Comments - when people comment on your updates, it builds your profile 10. Why Facebook is really like High School - include friends with huge networks builds visibility for all Full text here http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/

5. Can Brands leverage Facebook? Getting a fan page or an event off the ground and noticed on Facebook means you'll have to follow the same principles. Set up your campaign carefully - tick off each of the 10 above for inclusion Have pre-assigned roles for key people to boost 'clickability' on launch day Set key stages through the campaign to re-initiate activity among your target audience Have some mega-users on your staff to drive promotion into Top News feeds Obsessive clicking DOES work Plan a commenting strategy with a range of 'teaser' questions to engage viewers

6. Get in touch Have a free 20 minute phone briefing with us Tell us about your situation Ask questions Get quick advice rebecca@creativeagencysecrets.com