2. The University of Miami’s main campus is located on
260 acres in the City of Coral Gables, a suburb just
south of Miami. Also known as “The City Beautiful,”
Coral Gables boasts a vibrant business and cultural
community set in a tropical, Mediterranean
environment.
Since the inaugural class of 1926, The University of
Miami has since held an unparalleled standard of
academic excellence. The University of Miami is the
largest, most comprehensive private research
university in the southeastern United States with a
well-earned reputation for academic excellence.
More than 15,000 undergraduate and graduate
students from every state and more than 140 nations
around the world call UM home during the academic
semesters.
UM alumni live in all 50 states and in 148 foreign
countries; over 64,000 reside in Florida, including
approximately 37,000 in Miami-Dade County. There
are more than 155,000 alumni in UM’s history.
Miami-Dade’s ideal location as the gateway to the
Americas attracts businesses worldwide that choose
to open their Latin American headquarters in South
Florida. The University community spends over $1.5
billion annually in Miami-Dade County, creating a
total economic impact of on the state of Florida of
$3.9 billion and supporting one of every 28 jobs in
the county.

3. Hurricane Sports Properties (HSP) is the exclusive
multi-media rights holder for UM Athletics. HSP offers
one-stop shopping for businesses and corporations
looking for advertising, marketing or association with
the Hurricane sports programs. Through targeted
business solutions, HSP can customize specific
packages to meet your corporate objectives.
SPONSORSHIP ELEMENTS
 Radio – statewide/local
 Television
 Signage
 Event impact & game day marketing
 Print opportunities
 Hospitality & priority access
 Customized web campaigns on
Hurricanesports.com
 Targeted business solutions
 Interactive mobile promotions

4. ISP Sports of Winston-Salem, North Carolina and Learfield Communications of Jefferson
City, Missouri jointly hold the exclusive multi-media rights for the Miami Hurricanes. Learfield
and ISP are the leading multi-media rights holders in collegiate athletics, representing over
100 leading universities across the country.

5. A New Home
2008 marked the beginning of a new tradition as the Miami
Hurricanes moved into their new home at SunLife Stadium.
The new venue gives UM one of the most state-of-the-art
facilities in college football and provides Hurricane fans a
“first-class” experience both on and off the field.
A TRADITION OF EXCELLENCE
The Miami Hurricanes are one of the most
recognized and successful sports programs in all
of collegiate athletics. UM has a strong tradition
of excellence both on and off the field of play.
 Five-time football National Champions (1983,
1987, 1989, 1991, 2001)
 Four-time baseball National Champions (1982, 1985,
1999, 2001)
 UM has won 16 team National Championships since 1970
and over 40 individual National Championships.
 In 2006-07, the men's basketball team, the baseball team
and the football squad all scored marks above the
Division I average on the NCAA's Academic Progress
Report, with the football team scoring in 80th-90th
percentile

6. ATLANTIC COAST CONFERENCE
The Atlantic Coast Conference has provided some of
the highest level competition and has produced
some of the most elite athletic programs in the
country for over 50 years.
Long known as predominantly a basketball
conference, the Atlantic Coast Conference has
become one of the strongest football conferences as
well. Couple that with the ACC’s tradition of
excellence in both women’s and Olympic sports, and
you’ve got simply the best intercollegiate conference
in the country!
Since 2005, the ACC has boasted 12 of the finest
academic and athletic institutions in the country. The
current list of schools include: Clemson, Duke,
Florida State, Georgia Tech, Maryland, North
Carolina, North Carolina State, Wake Forest,
Virginia, Virginia Tech, Miami and Boston College.

7. 2010 MIAMI FOOTBALL
The eagerly anticipated 2010 University of Miami football
season has a competitive non-conference schedule and
a challenging conference home schedule. The non-
conference schedule features perennial power Ohio
State as well as Pittsburgh. The ACC home schedule
includes Florida State, North Carolina, Maryland and
Virginia Tech.
20010-11 MIAMI MEN’S BASKETBALL
The University of Miami basketball team plays in one of
the top conferences in the country, the ACC. The Miami
Hurricanes play against top competition each year such
as Duke, North Carolina, Wake Forest and Maryland.
Their competitive conference schedule makes for an
exciting atmosphere at the BankUnited Center.
20010-11 MIAMI WOMEN’S BASKETBALL
The Miami women’s basketball team is looking to make
their mark in the most competitive conference in the
country, the ACC. The Lady Hurricanes are one of the
up and coming programs in the nation and play host
each year to in-conference rivals like North Carolina and
Duke..
2010 MIAMI BASEBALL
The UM baseball team opened the season ranked in the
top 15 as they looked to build upon the success of last
season. The Hurricanes play one of the toughest
schedules in the ACC with a road trip to Duke and North
Carolina State while hosting North Carolina, Maryland
and Virginia as well as SEC rival Florida.

8. SUNLIFE STADIUM
 Brand new home of the Miami Hurricanes
 Seating capacity of 76,500 and more than
22,000 parking spaces for guest
convenience
 Continued traditions of Hurricane football
including the team running on the field
through the smoke tunnel, the Miami Ring of
Honor, and "Touchdown Tommy," the
cannon fired each time the Hurricanes score
 A state-of-the-art facility that boasts all-
chairback seats, new high-definition video
boards, four 103-inch plasma display boards
including one of the world's largest plasma
TVs, over 2,000 television monitors
throughout the stadium, and an all-new LED
ribbon board
 Home of the Miami Dolphins, the FedEx
Orange Bowl, and five Super Bowls
SUNLIFE STADIUM SIGNAGE
 Stadium signage is the most effective way to
make an impact on Hurricane football fans. A
custom designed sign, strategically located in or
around SunLife Stadium helps create brand
awareness in South Florida for your company.
Many high profile signage locations exist at
SunLife Stadium.

9. HIGH DEFINITION VIDEOBOARD SIGNAGE
 The most visible signage available for all Miami
Hurricane fans in attendance
 The two scoreboards will be located in the East and
West End Zones and will have up to eight (8)
available signage positions. In addition, the
scoreboards will have video replay, in-game video
features and several other marketing capabilities.
LED RIBBON BOARD
 SunLife Stadium features on of the longest LED
ribbon board in the world, adding a dynamic
entertainment dimension to the stadium experience.
FIELD LEVEL SIGNAGE
 The most prominent television visible opportunity at
SunLife Stadium. Each position will be in a perfect
location to maximize television exposure as well as
visibility to in-stadium fans. TV angle Signage
measure 8’ x 24’.

10. BANKUNITED CENTER
 Home of Hurricane men’s and women’s basketball
 Opened in January of 2002
 Built for 10,000 seating capacity, with initial seating for
7,000
 Center of campus community featuring other events such
as concerts, graduations, family shows, trade shows,
banquets and the first presidential debate in 2004.
SCOREBOARD SIGNAGE
 Permanent back-lit signage on the center hung main
scoreboard
 Tri-vision signage on the center hung main scoreboard
 Back-lit signage on each of the four auxiliary
scoreboards located in the four corners of the arena
 Logo opportunities on the main scoreboard led board
TELEVISION SIGNAGE
 40 feet of continuous rotational signage at the scorers
table
 10 feet of rotational signage on the baseline
 20 feet of continuous rotational signage at the press row
table
 Goal pads
OTHER OPPORTUNITIES
 Team tunnel entrances
 Back-lit concourse signage
 Concessions and restroom signage
 Customized locations throughout the venue

11. ALEX RODRIGUEZ PARK
 Home of Hurricane baseball
 Current Capacity of 5,000 with an average attendance of over 2,300 per home game.
SCOREBOARD SIGNAGE
 Brand new scoreboard for 2010 with video and
multi-media capability
 Permanent back-lit signage on the main scoreboard
 Tri-vision signage on the main scoreboard
OTHER SIGNAGE
 Outfield banner
 Press box
 Baseline
 Bullpen
 Home plate
 Customized locations throughout the stadium

12. INTERACTIVE MOBILE PROMOTIONS
Interactive Mobile Promotions provide innovative
technology that enables market driven sports brands to Text to win
Mobile couponing
transform and develop connections that intensify fan Virtual Races
Virtual Tug of Wars
relationships with teams and players across all sports and Pix to Screen
Games
age groups. Alerts
To engage sports fans via their mobile device, the
interaction must be quick, simple and fun. Mobile
applications help stay connected to fans during
the event and after they leave the venue.
A better fan experience increases fan
loyalty and generates valuable word
of mouth advertising.

13. COBB STADIUM
 Cobb Stadium gives fans an intimate setting to
watch University of Miami Olympic events and also
the ability of your company to create a marketing
presence. Event sponsorship, facility signage, and
on-site presence are all effective marketing tools
enhanced by the amenities of Cobb Stadium
 Built in 1999 and dedicated to Ambassador
Charles E. Cobb Jr. for their contributions to its
construction
 Seating capacity is approximately 500
NEIL SCHIFF TENNIS CENTER
 Home of the men’s and women’s tennis teams
 Features eight (8) varsity courts that are flanked
on two sides by seating for more than 1,000
spectators, including 144 courtside chair backs.
 Hosts the International Junior Orange Bowl
tournament and has hosted the NCAA Division I
Women’s Tennis Championships Regional.
 The varsity courts at the Neil Schiff Tennis
Center are designed for open spectator access,
with spacious walkways that allow a clear view
to every court in use during a match. The facility
received the 1987 Tennis Industry Magazine
Court of the Year Award and is conducive for
creating a highly effective marketing presence.
Among the most effective marketing tools at the
tennis center include: event sponsorship,
signage and other onsite campaigns

14. WQAM Sports Radio 560 is the exclusive broadcast partner for University of Miami Athletics.
WQAM is the sports radio leader in South Florida and boasts an impressive lineup of play by
play partners, including the Miami Hurricanes, Florida Marlins and the Florida Panthers.
BROADCAST OPPORTUNITIES INCLUDE:
 Hurricane Hotline
 Play-by-play
 Football
 Basketball
 Baseball
 Live reads
 Local broadcasts
 Statewide broadcasts

15. EVENT IMPACT AND GAMEDAY
 Presenting sponsorships
 Interactive day-of-game promotions
 Display and sampling opportunities
 Premium fan giveaways
 Branded vending
 Business to business hospitality
 Brand awareness signage
 Dolphin Stadium
 BankUnited Center
 Alex Rodriguez Park
 Cobb Stadium

16. TARGET MARKETING & PROMOTIONS ON-SITE PRESENCE
 Retail promotions  Fan interactive games
 Electronic scoreboard and public  Exhibition booth
address announcements
 Entertainment sponsorship
 Corporate hospitality
 Branded vending
 Youth-targeted marketing
 Merchandising/retail promotions

17. HURRICANESPORTS.COM
 Banner advertising
 Online features
 Customized promotions
 Advertising opportunities
in weekly e-blast

18. GAME DAY PROGRAMS
Exciting UM publications feature colorful photography, stories, and
commentary previewing the match-up of the day, team rosters, special
stories and unique advertising opportunities.
ADDITIONAL TARGETED PRINT
 Schedule cards
 Posters
 Ticket back advertising
 Ticket envelopes
 Direct mail to season ticket holders

19. “The relationship with McDonald’s and Hurricane Sports has been a true
partnership. It’s been a pleasure to work with such a great team. You
have always gone above and beyond our “sponsorship agreement” and
made this a mutually beneficial relationship. We look forward to continued
success. i’m lovin’ the U.”
Mike Castillo
VP – McDonald’s Marketing Association
“The Florida Department of Agriculture and Consumer Services has worked with Hurricane
Sport Properties’ football marketing program for the past five years. The return on investment
with this program has been positive for Florida’s agriculture message and the Hurricane Sports
Properties staff is always responsive and professional. As funds are available we plan to
continue with this promotional program..”
Charles H. Bronson
Commissioner
Florida Department of Agriculture and Consumer Services
“Working with Hurricane Sports Properties continues to be an immense
pleasure. In addition to providing excellent promotion for our campaigns,
HSP offers exceptional service that goes well beyond the ink on the
contract. We look forward to the continued success our partnership.”
Terrius Greene
Florida Department of Transportation