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THE MODERN SALES KIT Moving beyond binders and sell sheets for truly mobile sales.
YOUR FUTURE CLIENTS ARE LOOKING FOR YOU.
IS YOUR INFORMATION MOBILE, EASYTO FIND?
WHOare they? »» Industry »» Company size »» Position/role »» Buying power WHEREare they searching? »» Online searches »» M...
ARE YOUR SALES PEOPLE USING THE RIGHTTOOLS?
TRADITIONAL PRINT/PDF EVENTS & TRADE SHOW MOBILE & PRESENTATIONS WEB & DIGITAL PRESENCES BRANDING CONSIDER MODULAR SALES T...
PLAN FOR CLIENT BUYING STAGES1. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buyi...
STRATEGIZE FOR LEAD MOMENTUM1. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buyin...
HOW DO YOU DO THAT?
UNDERSTAND WHAT THEY NEED TO KNOW2. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active ...
ANTICIPATE WHAT THEY NEED TO BUY2. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active b...
BE PREPARED TO DELIVER2. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buying 3. C...
DIVERSIFYYOUR TOOLS FOR EACH PHASE3. 1. Education 2. Active buying 3. Closing TRADITIONAL PRINT/PDF EVENT & TRADE SHOW MOB...
THE RIGHTTOOLS CAN WORK TO OPEN DOORS, BUILD RELATIONSHIPS, AND INCREASE SALES.
A STARTER LIST OF BUSINESS SALES TOOLS BUSINESS ASSETS »» Direct mail and email database »» Product images, CADs and descr...
ABOUT US is an innovative graphic design and sales tools boutique. Every piece of design we do for a client fits into a bi...
Using a Modern Sales Kit for Business Growth
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Using a Modern Sales Kit for Business Growth

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EDITED and REUPLOADED: April 2015.

Your clients are looking for you and what you offer. Many are making a buying decision before they even reach out to you, so the question is: Are you providing potential sales prospects with the materials and content they need to make a buying decision?

Sales materials have changed, so have your delivery channels. Diversify the materials designed for your sales team to capitalize and grow your business.

Note: this slideshare comes with downloadable companion worksheets, fill in a super quick survey using this link to access them: http://bit.ly/1z2aJyE

Veröffentlicht in: Business, Design
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Using a Modern Sales Kit for Business Growth

  1. 1. THE MODERN SALES KIT Moving beyond binders and sell sheets for truly mobile sales.
  2. 2. YOUR FUTURE CLIENTS ARE LOOKING FOR YOU.
  3. 3. IS YOUR INFORMATION MOBILE, EASYTO FIND?
  4. 4. WHOare they? »» Industry »» Company size »» Position/role »» Buying power WHEREare they searching? »» Online searches »» Mobile: Phones/ tablets »» Trade shows »» Associations and groups »» Trade magazines/ sites WHAT do they want? »» Videos »» Literature »» Reference materials »» Comparisons START BY KNOWING YOUR CLIENTAND HOW THEY BUY
  5. 5. ARE YOUR SALES PEOPLE USING THE RIGHTTOOLS?
  6. 6. TRADITIONAL PRINT/PDF EVENTS & TRADE SHOW MOBILE & PRESENTATIONS WEB & DIGITAL PRESENCES BRANDING CONSIDER MODULAR SALES TOOLS Build recognition Be consistent Accessible Information Sell in front Be visible Be responsive with mobile tools Stand out Stay top of mind
  7. 7. PLAN FOR CLIENT BUYING STAGES1. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buying 3. Closing Committing to change Exploring possibilities Committing to a solution Justifying a solution Making the decision The client has been doing it their way for a while. You have a better option for them...
  8. 8. STRATEGIZE FOR LEAD MOMENTUM1. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buying 3. Closing Committing to change Exploring possibilities Committing to a solution Justifying a solution Making the decision You need to move them from status quo to making a decision to buy.
  9. 9. HOW DO YOU DO THAT?
  10. 10. UNDERSTAND WHAT THEY NEED TO KNOW2. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buying 3. Closing Committing to change Exploring possibilities Committing to a solution Justifying a solution Making the decision You want to let them know you are out there and you have something they want.
  11. 11. ANTICIPATE WHAT THEY NEED TO BUY2. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buying 3. Closing Committing to change Exploring possibilities Committing to a solution Justifying a solution Making the decision Provide them with what they need and make it accessible so they can find it when they want it.
  12. 12. BE PREPARED TO DELIVER2. CLIENT STATUS QUO Loosening the status quo 1. Education BUYING CYCLE STAGES 2. Active buying 3. Closing Committing to change Exploring possibilities Committing to a solution Justifying a solution Making the decision Reinforce your company credibility and professionalism with a consistent look and responsive approach through to the end. Make sure they know they made the right choice.
  13. 13. DIVERSIFYYOUR TOOLS FOR EACH PHASE3. 1. Education 2. Active buying 3. Closing TRADITIONAL PRINT/PDF EVENT & TRADE SHOW MOBILE & PRESENTATIONS WEB, SOCIAL & DIGITAL BRANDING & TEMPLATES RESPONSIVE CONSISTENT VISIBLE PREPARED ACCESSIBLE
  14. 14. THE RIGHTTOOLS CAN WORK TO OPEN DOORS, BUILD RELATIONSHIPS, AND INCREASE SALES.
  15. 15. A STARTER LIST OF BUSINESS SALES TOOLS BUSINESS ASSETS »» Direct mail and email database »» Product images, CADs and descriptions »» Testimonials »» Awards and milestones »» Portfolio/ case studies »» Branded asset database (send file) DIGITAL AND TABLETS »» Downloadable pdfs: sell sheets, spec sheets, flyers, catalogues, and articles »» Digital publications, ebooks and white papers »» Presentations and slide shows »» Contracts and rpf/rfq templates »» Payment channels »» Sales connectivity apps w/ CRM capabilities ONLINE »» Website and micro-site presences »» Content: Blogs and articles »» Branded social channels: linkedin, facebook, twitter, pinterest, google+ »» Video and video channels : youtube, vimeo »» Webinars and podcasts »» Branded mail signatures »» Email campaigns »» Google analytics/ sem or seo »» Web banners/ads and directories »» Publications: Interactive digital, hyperlinked PDFs and epubs »» Interactive advertisements online and in digital publications PRINT »» Stationary and business cards »» Proposal, quotes, contract templates »» Kits : folder, sell sheets, brochures and guides »» Direct mail »» Traditional advertising (print, radio, tv) »» Events and contests »» Directories »» Referral programs »» Catalogues and flyers »» Trade show exhibits »» Signage and banners »» Books: published, handbooks, workbooks »» Badges and promotional products
  16. 16. ABOUT US is an innovative graphic design and sales tools boutique. Every piece of design we do for a client fits into a bigger picture. We focus on goals long-term, and understand what steps are necessaryto elevate your brand through whatever avenue is appropriate foryour company. Did you like this presentation? DOWNLOAD OUR SALES TOOL AUDIT WORKSHEET to get started. Ifyou want design support to help boost your sales growth contact us. We want your business. Local: 905.488.5406 TF: 1.866. 896.8566 Email Us: sales@rbkartworks.com Visit us online www.rbkartworks.com THE MODERN SALES KIT THE COMPANION WORKSHEETS Diversifying your sales tools beyond binders and sell sheets. Local: 905.488.5406 TF: 1.866. 896.8566 Email Us: sales@rbkartworks.com Visit us online www.rbkartworks.com

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