John colderice lawson sales and customer influence - small biz summit 2012

•

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Ramon Ray

Business Technologie

The Social Navigation
GPS System

•

@colderice

The Social Navigation
GPS System

• 6 Tools
• 7 Rules
• All in ~30 minutes

@colderice

Question: Do You Use
Social Media?
@colderice

Question: Do you use it
“successfully”?
@colderice

@colderice http://www.youtube.com/watch?v=mcskckuosxQ

Bad
Rule #1

Good Automate
Wisely

@colderice

Be Remarkable

Be Re-Tweetable

@colderice

Pop Quiz: What is
the fastest way to get
the word out?

@colderice

Traditional or Social Media
Pushes information Fosters conversation
One-Way bullhorn Drives engagment
Marketing convo. Organic conversation
Introduction of service Interaction with clients
Cast a wide net More targeted
Limited channels of distrib. Unlimited channels
Prioritized for paid SEO Organic SEO focused

@colderice

Rule #3

People Drive
Commerce
NOT Brands

@colderice

Pop Quiz: What 5
letters will get your
message out to more

@colderice

n g
h i
e t n g
o m s t i
S t r e
L i n
@colderice

Rule #4

Ask for
What You
Want

@colderice

Rule #6

Don’t
Pull a
Kanye

@colderice
image by http://rocketraygun.deviantart.com/

Social Mirror
Theory
by Sociologist Dilthey

“...people define
themselves
using others
viewpoints.”

@colderice

Check out the
business
conversations
in the
Ecommerce
Group

Join the

TheEcommerceGroup.org
@colderice

colderice 2-hours of
Social Marketing
killer content
on 2 DVD’s

Recorded in Australia

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John colderice lawson sales and customer influence - small biz summit 2012

1. colderice

2. @colderice

3. The Social Navigation GPS System • @colderice

4. The Social Navigation GPS System • 6 Tools • 7 Rules • All in ~30 minutes @colderice

5. Question: Do You Use Social Media? @colderice

6. Question: Do you use it “successfully”? @colderice

7. @colderice

8. Welcome to Fantasy Island @colderice

9. @colderice http://www.youtube.com/watch?v=mcskckuosxQ

10. WoM @colderice

11. Look Up In the Sky! @colderice

12. Bad Rule #1 Good Automate Wisely @colderice

13. @colderice

14. Rule #2 Don’t bore me! @colderice

15. Be Remarkable Be Re-Tweetable @colderice

16. @colderice

17. @colderice

18. Pop Quiz: What is the fastest way to get the word out? @colderice

19. @colderice

20. @colderice

21. @colderice

22. Traditional or Social Media Pushes information Fosters conversation One-Way bullhorn Drives engagment Marketing convo. Organic conversation Introduction of service Interaction with clients Cast a wide net More targeted Limited channels of distrib. Unlimited channels Prioritized for paid SEO Organic SEO focused @colderice

23. @colderice

24. Rule #3 People Drive Commerce NOT Brands @colderice

25. Rule #3 People Drive Commerce NOT Brands @colderice

26. Rule #3 People Drive Commerce NOT Brands @colderice

27. Rule #3 People Drive Commerce NOT Brands @colderice

28. @colderice

29. @colderice

30. Pop Quiz: What 5 letters will get your message out to more @colderice

31. Plz RT @colderice

32. @colderice

33. @colderice

34. @colderice