For products where the penetration rate is already high, manufacturers are trying to encourage consumers to replace their older appliances by coming up with new features.

1. Consumer Appliances in Germany
The Consumer Appliances in Germany market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
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Consumer appliances continues good performance in 2011
In spite of the euro crisis the consumer appliances market still performed healthily in Germany, showing
an increase in both volume and value sales in 2011. The near zero inflation, healthy growth in the
German economy, and falling unemployment rates all contributed to stronger consumer confidence which
boosted their purchase of big-ticket items, including various consumer appliances. In major appliances,
the best performance was seen in home laundry products, while large kitchen and refrigeration
appliances showed somewhat restrained growth due to saturation.
Design and technological innovations drive growth
For products where the penetration rate is already high, manufacturers are trying to encourage
consumers to replace their older appliances by coming up with new features. In particular for major
appliances, energy-efficiency is a key purchase driver for the replacement of old appliances, but this
feature alone is no longer sufficient to lure consumers. Manufacturers have had to offer improved
functionality incorporating modern technology and trendy designs. The bigger manufacturers have an
edge over smaller companies in consumer appliances, as they have the budget to continue investing in
research and development in order to come up with innovative product launches.
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appliances-in-germany.html
Major points covered in Table of Contents of this report include:
Consumer Appliances in Germany - Industry Overview
EXECUTIVE SUMMARY
Consumer appliances continues good performance in 2011
Design and technological innovations drive growth

2. Premium brands still feature heavily in consumer appliances
Durable goods retailers still dominate retail sales
Small growth expected despite the mature environment
KEY TRENDS AND DEVELOPMENTS
A strong economy boosts consumer confidence
Consumer expectations influence purchase decision
Different factors drive purchases of large appliances versus small appliances
Technological innovations drive growth
Limelight on coffee machines
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2006-2011
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2011
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2006-2011
Table 4 Sales of Consumer Appliances by Category: Value 2006-2011
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2006-2011
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2006-2011
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2006-2011
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2006-2011
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth
2006-2011
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth
2006-2011
Table 11 Sales of Small Appliances by Category: Volume 2006-2011
Table 12 Sales of Small Appliances by Category: Value 2006-2011
Table 13 Sales of Small Appliances by Category: % Volume Growth 2006-2011
Table 14 Sales of Small Appliances by Category: % Value Growth 2006-2011
Table 15 Company Shares of Major Appliances 2007-2011
Table 16 Brand Shares of Major Appliances 2008-2011
Table 17 Company Shares of Small Appliances 2007-2011
Table 18 Brand Shares of Small Appliances 2008-2011
Table 19 Major Appliances by Distribution Format: % Breakdown 2006-2011
Table 20 Small Appliances by Distribution Format: % Breakdown 2006-2011
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2011-2016
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2011-2016
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2011-2016
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume
2011-2016
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2011-
2016

3. Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume
Growth 2011-2016
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value
Growth 2011-2016
Table 29 Forecast Sales of Small Appliances by Category: Volume 2011-2016
Table 30 Forecast Sales of Small Appliances by Category: Value 2011-2016
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2011-2016
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2011-2016
SOURCES
Summary 1 Research Sources
Consumer Appliances in Germany - Company Profiles
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Report Details:
Published: May 2012
Price: US$2400
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