Strategic insights into the European Low-Cost Gym Sector
•
1 gefällt mir•1,319 views
The document discusses the rise of the low-cost gym sector in transforming the European fitness club market. It notes that low-cost gyms operate with minimum fees that are 50% lower than industry prices, focus on simplicity and affordability over amenities, and leverage heavy technology and web use. The growth of the low-cost gym sector has been driven by changing consumer sentiment towards traditional gyms and a preference for more affordable options with lower attendance requirements.
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Mehr von Ray Algar
Mehr von Ray Algar (15)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Strategic insights into the European Low-Cost Gym Sector
- 1. Strategic insights into the European Low-cost Gym Sector IHRSA 2010 Barcelona Ray Algar
- 3. How the low-cost gym sector is transforming the European club market
- 4. MINIMUM OF 50% LOWER THAN INDUSTRY PRICE SCOPE TO HEAVY OPERATE 24 TECHNOLOGY HOURS AND WEB USE MY DEFINITION OF A LOW- COST GYM ABILITY TO OPERATE CLUB GYM-ONLY WITH A SINGLE PROPOSITION PERSON
- 5. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 6. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 7. I Care
- 11. Consumers now have experience of low-cost services
- 12. “Fly for the price of a pair of jeans” 12
- 13. 13
- 14. “Spend a little, live a lot “ 14
- 15. 15
- 16. 16
- 17. Think of a sector…you will find low-cost
- 20. “Quality up, cost down … way down”
- 23. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 32. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 33. Join online and avoid me!
- 35. “When I need advice, I will pay for it”
- 36. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 37. 37
- 39. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 40. 40
- 41. www.reviewcentre.co.uk 41
- 42. Word of mouth on steroids
- 43. SIMPLICITY INFRA- STRUCTURE AFFORDABILITY MARKET DRIVERS CONSUMER CONSUMERS ARE SENTIMENT CHANGING TOWARDS CLUBS LOW ATTENDANCE
- 46. “Why am I paying for a club I do not often use?”
- 47. “Why am I paying €60 just to use a treadmill?”
- 48. What do low-cost gym consumers say?
- 49. “I pay €17, which is a giveaway (big smile). It’s for free really!”
- 50. “I have never been to a gym that is €18 before. I thought I would find a lot of broken quipment”
- 51. “There’s plenty of staff around. They’re incredibly helpful and friendly”
- 52. “I get an email; I think it’s once a week. They tell you their top tips...(for example)…”
- 58. 58
- 59. 59
- 60. 60
- 61. 61
- 62. 62
- 63. 63
- 64. 64
- 65. 65
- 66. 66
- 80. ?
- 82. OPERATIONAL EXCELLENCE MEMBER INTIMACY PRODUCT LEADERSHIP