1. KEY BUILDING BLOCKS FOR A
PRODUCT LIFECYCLE
Manage
Introduce
Plan
By : Vishnu R. Dusad , Managing Director
Nucleus Software Exports Ltd. 1

2. Building blocks of the Presentation
Product Journey.
Stages of product Life Cycle.
2

3. Product Journey
3

4. The Building Blocks
Post launch
New Product Product Product
Introduction
Planning Management
4

5. Product Life
WORK AREAS NEW PRODUCT PLANNING PRODUCT INTRODUCTION POST LAUNCH PRODUCT MANAGEMENT
LAUNCH
PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT PRODUCT
PHASES AND
CONCEPT FEASIBILITY DEFINITION DEVELOPMENT GROWTH MATURITY DECLINE
MARKET
Voice New Product Functional Voice Product
of Product Technology Support of Definition
Customer Strategy Roadmap Readiness Customer (Bix Req and PID)
Product
Definition Cross Product
Business Project Business
TOOLS (Bix Req) Functional Business
Case Management Case
and Execution Plan
PID
Market
Market
Product
and Product
and
Business
Competitive Exit Plan
Competitive
Plan
Assessment Assessment
5

6. New Product Planning
Market Competition
Assessment
Product
Definitio
Product
Concept
n
Feasibility
Idea
Need Strategy Plan
6

7. Product Introduction
Product Launch
PRODUCT
7

8. Product Management &
Enhancement
• Continuous Product Development
•Continuous Channel Developments
• Brand management and enrichment
•Support Infrastructure
•IPR
8

9. Thank You!
9