IA summit closing plenery

Fast, cheap & somewhat in control 10 lessons from the design of SlideShare ,[object Object],[object Object]

[object Object],[object Object],[object Object],Prof. Andy Van Dam Dept of Computer Science Brown University 1993-1998

[object Object],[object Object],[object Object],Prof. Hal Varian Information School UC Berkeley 1999-2002

IA thoughts about the state of the field…

No navel gazing well, maybe a little

Rumors of the death of IA have been greatly exaggerated

new comers who found like-minded people

Product Management Second Life Analytics Entrepreneurship Social IA Social IA Blog data mining Search engine optimization Web 2.0 RIAs Mobile IA UX management Prediction markets topics – some old, some new

Registrations at IA Summit are growing

the story of MindCanvas & SlideShare

UX methods or just in time design

Presentations are hard to share ,[object Object],[object Object],[object Object]

First generation Social Networks (Friendster, LinkedIn…) 1) I am linked to -> -> to you --->You are linked to her -> ---> on… ,[object Object],[object Object],[object Object],[object Object]

Second generation social network (networks with objects in between, e.g., Flickr, Yahoo answers) 1) I share my pics -> -> with you ---> -->You share your pics -> ---> with him ,[object Object],[object Object],[object Object],[object Object]

good content floats to top ,[object Object],[object Object]

Slides as MICROCONTENT ,[object Object],[object Object]

What people share on SlideShare ,[object Object],[object Object],[object Object],[object Object]

how SlideShare fits into people’s live

1. The alpha as the first reaction

2. The beta is the market probe ,[object Object],[object Object],[object Object]

How developed should the Beta be? ,[object Object],[object Object]

2. You don’t need personas ,[object Object],[object Object],[object Object]

Get into a conversation with users ,[object Object],[object Object],[object Object]

3. Launch first, refine later ,[object Object],[object Object],[object Object]

4. There is something about social websites ,[object Object]

MindCanvas as design for the individual Usability Control Interaction Flow Engagement

SlideShare as design for the crowd People interacting Following each other Wisdom of crowds

5. Get yourself a shadow app ,[object Object],[object Object],[object Object],[object Object]

6. designer-developer role is crucial ,[object Object],[object Object]

7. Under invest in visual design ,[object Object],[object Object]

8. Pay attention to technical simplicity Balance user needs & technical simplicity Complexity > slower, riskier, harder to maintain

9. Single biggest win: make app faster

10 . designers as entrepreneurs ,[object Object],[object Object]

Find yourself a developer partner Focus on execution You cannot just “hire a developer”

Do you need traditional UX methods to design a SlideShare ?

YES : When feedback becomes a torrent ,[object Object],[object Object],[object Object],[object Object],[object Object]

Capitulate Collaborate or Initiate ,[object Object]

What when everyone is a designer? ,[object Object]

What when everyone is a developer? Mashup RSS feeds (Yahoo Pipes?) Build your own social network (Ning?) Play with an API (Google Maps?)

Finally ,[object Object],[object Object],[object Object],[object Object]

IA summit closing plenery

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