Peter Cheese addresses CIPD members about his vision for the future of HR and the CIPD

1. CPD
for the
#CIPDLRN
for the
LinkedIn members group

2. Mike Morrison
RapidBI.com
Twitter @RapidBI
#CIPDLRN

3. Type question here
Martin Couzins
Editor
Learnpatch.com
Q&A Support
@learnpatch
#CIPDLRN

4. Today's Speaker
Peter Cheese
CEO
#CIPDLRN
CIPD

5. Webinar
26 April 2013
Peter Cheese
CEO, CIPD

6. Why the need for change
We are in a strong and positive position….but
• Fast pace of change and demand in HR, learning and wider
business context driven by changes in the nature of work,
the workforce, and the workplace
• Need to innovate, become less ‘Wimbledon’ centric, better• Need to innovate, become less ‘Wimbledon’ centric, better
at partnering, more collaborative
• Lack of clarity and alignment on our priorities and direction
• Concerns about lack of progress in areas such as
membership offer, range and robustness of qualifications,
need for clearer progression routes and CPD, impact on
the strategic agendas etc
• Huge opportunity to provide more value and increase
impact for our members and the profession

7. Purpose statements
Our purpose is
“To champion better work and working lives,
through improving people management and
development practices for the benefit of individuals,development practices for the benefit of individuals,
organisations, the economy and society.”

8. Our vision and aspirations
• Being the hub of the network of our profession, facilitating
communities and networks
• Supporting HR and learning professionals in to and through their
careers
• Engaging and collaborating to share thinking, best practices,
insights, and influencing direction
8
insights, and influencing direction
• Raising standards – supporting the professionalisation of HR as
well as the practices of people management and development in
all kinds of organisation
• Raising the standing and positioning of the HR and learning
profession
• Impacting policy, challenging on the key issues, helping build the
workforce and organisations of the future
• Being connected and relevant locally, regionally, nationally and
internationally

9. Strategic framework – a framework for
change and growth
Clarify Purpose, Vision, Values
Protect and Grow Focus and Exploit New Areas
Strengthen Market and Brand Positioning
• Research led with a clear framework
• Magnified through strategic partnerships
BuildandSupportFlexandGrowAlign
Horizon 1 Horizon 3Horizon 2
Improve Infrastructure and Organisation
• Integrated systems and digital capabilities
• Aligned and simplified organisation
Protect and Grow
Core Business
• Quals
• Training and learning
• Membership offers
Focus and
Strengthen Growth
Areas
• Expand B2B
• International strategy
Exploit New Areas
of Opportunity
• Support to SMEs
• HR Practices and
metrics
Refine and Extend Assets and Capabilities
• Integrated content management
• Portfolio of products, tools, frameworks
BuildandSupportFlexandGrowAlign

10. Members
and affiliates
What we do – on a page!
Media
outreach
Quals and
Awards
Centres and
learners
Membership
services and
support
B2C B2C
Training and
learning
B2C Marketing and Sales – National and International
Policy and
public
affairs
Branches
and Regions
Assessment
and
Diagnosis
Define and Diagnose Build and Develop Engage and support
HR teams Corporate
membership
Member,
market
data
CPD incl
Conferences
and Events
Content
and
Products
B2B Sales and Consulting – National and International
B2B
Enabling functions
Market
Insight and
Positioning
Research
and Thought
Leadership

11. Strategic priorities
Extending impact and voiceExtending impact and voice
•Research and policy focus, Big Themes, strategic partnerships
Broadening our reach, relevance and valueBroadening our reach, relevance and value
•Working with organisations (B2B), support for SMEs, better focus on L&D and consultants, Centres
and students
Developing progression paths, career development and means of recognitionDeveloping progression paths, career development and means of recognition
•Extending the Profession Map, CPD, certification, endorsements, supporting career development
Developing the membership offerDeveloping the membership offer
•Segmentation to reflect different groups, seniority, access to assets etc
Clarifying and extending our international presenceClarifying and extending our international presence
•Focus on key regional markets, international businesses, evolving international standards
Strengthening branch networks and regionsStrengthening branch networks and regions
•Establishing regions to better support branches, members, centres, engage with regional agendas

12. CAPABILITIES
C
O
“Theme”
HR and Learning
practices and
capabilities
HR metrics and
standards
Leadership
and
management
Work
Changing nature of work
Research and thought leadership
framework
12
O
N
T
E
X
T
Changing nature of work
Workforce
The changing workforce
Workplace
Transforming culture,
developing organisations

13. Over to you...
Your Questions....Your Questions....
Peter Cheese
CEO
CIPD
Twitter @Cheese_Peter

14. great
Reasons
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