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Some Impressionistic takes from the book ofClaudio Fernandez-Araoz“It’s Not the How or the What but the Who“ by Ramki–ramaddster@gmail.com
About the Author 
ClaudioFernandez-AraozisaSeniorAdviseratleadingexecutivesearchfirmEgonZehnderandaformermemberofitsglobalexecutivecommittee.HeholdsanMBAfromStanfordandhaspreviouslyworkedforMcKinsey&Company.Heisaglobalexpertonhiringandpromotiondecisionsandleadershipdevelopment,andafrequentspeakeratmajorbusinessgatherings.HisadvicehasbeensoughtbytheCEOsofseveraloftheworld'slargestcompaniesandmanygovernments.Fernandez-AraozisaregularlectureratHarvardBusinessSchool,afrequentcontributortoHBR.org,andtheauthorofGreatPeopleDecisions:WhyTheyMatterSoMuch, WhyTheyAreSoHard,andHowYouCanMasterThem
Prelude 
Atit’ssimplest,It’sNottheHowortheWhatButtheWhoisaguidetohiring,developing, andretainingtherightpeople.Thatseemslikeafairlystraightforwardproposition,butifyou’veeverhadtohirepeopleyouknowitiseasiersaidthandone. 
Butwhyisitsohardtofindthebestpeopleforyourorganization?Araoztellsusthechallengesaremany,“bothinternal(yourunconsciousbiases)&external(organizationalandsocietalpressures).”Sothefirstthinghedoesishelpthereaderidentifythoseobstacles,becausethereare“unprecedentedopportunitiesavailableifyoucanovercomethem.”Andthat’sexactlywhatIt’snottheHowteachesyouhowtodonext: 
Tothatend,lateressayswillteachyouhowtoidentifythebest—thepeoplewhohavetherightmotives,qualities,andpotentialtohelpyouexcel—witheffectiveassessmenttoolsandstrategiesandhowtoexpertlydevelopthepeopleyou’vechosenbyencouragingthemtobecomemoreagileandversatileandputtingthemtogetheringreatteams. 
Perhapsthemostdifficultdecisionleadersmustmakewithregardstopersonnelislettinggoofthepeoplewhoareholdingyouback.Butwhyisitsohard.Araoztellsusit’sbecause: 
Threepowerfulpsychologicalforcesworkagainstus:procrastination,lossaversion,andcompassion.
Prelude-continued 
Inotherwords,puttingourselves,ourcompany,orotherpeopleindistressisdifficult,potentiallyrisky,andunpleasantemotionally.But,Araozremindsus, “Toughdecisionsarewhatmakeyoualeader.”Anotherdifficultdecisioniswhetheranopenleadershippositionshouldbefilledbysomeonefrominsidethecompanyorhiredfromoutsideit.Inmanycases,Araozshowsthatitpaysbigtohireanoutsider,andthatgrowthandsuccessoccursinmuchsmallermeasurewhenthecompanypromotesaninsider.Howtoinsurethatwhicheverapproachyoutakeresultsinsuccess?Don’thesitatetothoroughlyvetinsidersjustasyouwouldoutsiders. 
AsImentionedattheopenofthisreview,insomeways,It’sNottheHowortheWhatButtheWhoisasimplehiringguide.ButAraoz’sbookstretchesitsboundariesfurtherthanmost,tacklingsensitiveissueslikethosethatoccurwithinfamilybusinesses,andevendelvingintohisconsiderationsonhowtointelligentlyandobjectivelyvoteduringapresidentialelection.Ultimately,itwillassistyou—whetheryouarealeaderoraparticipant—inmakingsoundassessmentsofthepeopleyourelyforyourownultimatesuccess.
Tale of Two CEOsThey have different backgrounds They lead different companiesUnited by two things Extraordinary Leadership successThe relentless focus on talent Committed to only hiring the bestDeveloping their brightest starsUniting them all into great teams ResultThey boost not only their own careers & organizations but also society 
Jeff Bezos 
Roger Agnelli
BorninAlbuquerquein1964 
LittleJeff’schildhoodstartedonasadnote-hisfatherleftthefamilynotlongafterhewasborn. 
HismothergotmarriedtocolleagueofherMiguelBezos–Jeffwasadoptedgivinghislastname. 
Jeffshowedearlyinterestinhowthingsworked–turnedparentsgarageintoalab 
Experimentedwithelectricalcontraptionsandotherprojects. 
LaunchedhisfirstbusinessDreamInstitute–educationalsummercampforfourth,fifthandsixthgraders. 
Fascinatedbycomputers,wentonstudycomputer&electricalengineeringatPrincetonUniversity 
ThatiswhentheideaofAmazoncametohim-worldwidewebgrowingat2300%permonth. 
Hedrewuplistoftwentypotentialproductstosellonweb&settledonbooks. 
Quitthejob1994&startedworkingoutofhisgaragewithfewsoftwaredevelopers. 
1990–mostofdot-comswentbust–Amazonflourished 
SalesjumpingfromUS$0.5Min1995toUS$61billionoutofdozenproductsby2012. 
TheCompanyemploys88,000employees–ratedamongtoptencompaniesintheWorld. 
HBRrankedBezosasthebestlivingCEOintheWorld(andIIonlybehindLateSteveJobs) 
MarketcapitalizationUS$153B–Mar2014 
AmazonCountryadjustedreturnsduringthatperiodwere12431%(2012) 
Industryadjustedreturnswere12,266%(2012) 
Jeff Bezos-Amazon
“ I’ d rather interview 50 people & not hire anyone than hire the wrong person “-Jeff Bezos
BorninSaoPauloin1959-FatherSebastiaohadgrownupintheinteriorofthestate–10brothers&sisters.Fatherhadonlyonedayofformalschool–diligentlystudiedmathematicsathomewithatutor. 
InventorofanamazingwooddryerandtopexporterofIndustrializedwood. 
Rogenlovedtovisithisfather’sfactoryinhisearlyage–soakinginthetechnology,efficiency& cleanliness. 
StudiedeconomicsatFAAPSauPaulo.JoinedInvestmentbankingofBradescoBank–11yearslaterattheageof33hewasaGMofthecapitalmarketsunit. 
Heledmorethan500IPO’sofBraziliancompanies–Involvedinprivatizationofthecountry’ssteel,Telecom,Mining&energySectors.TheresultwashecametorunVale. 
In2000,BradescoaskedAgnellitoheadtheadministrativecouncilofPrivatizedMiningCo.inwhichithadamajorshare. 
CVRD(ComapanhiaValeDoRioDoce-knownasVale). 
Gottoknowthepeopleatthecompany,ledastrategystudy–yearlaterwasappointedManagingPresident&CEO. 
Lessthanonedecade-GrandsonofapoorimmigrantleadoneofthelargestcreationsinCorporatehistory. 
Valewasthelargestnon-stateownedcompanyinLatinAmerica&oneofthe20largestglobalcorporations.FourthbestCEOintheworld–US$157bmarketcapitalizationduringhistenure. 
2011–incomewasUS$23BonrevenuesofUS$59billion–comparedUS$1BonarevenueofUS$4Bin2001.BCGconfirmsthecompanyachievedhighestproductivity&profitabilityintheworldin2000. 
Countryadjustedshareholderreturnwere934%-Industryadjustedfigurewas1773% 
Roger Agnelli-Vale
Amazonwasstartup;Valewasanold,formerlyastateownedcompany 
Amazonwasinahot,newhigh-techindustry;Valeinatraditional, historicone-mining 
AmazonwasborninUSA,bythattimesthemostcompetitive,developednationontheearth;Valeisbasedinbrazil,perceivedatthetimetobeavolatile,high-riskemergingeconomy. 
AmazongreworiginallyandmostlyinUSA;Valegrewbothorganically& throughM&A&expandedaroundtheworldveryrapidly. 
AmazonisanextraordinaryB2ccompanydeliveringincrediblecustomerserviceandnowalsosophisticatedconsumerelectronicsforpersonaluse:ValesisaclassicB2B,aproducerofcommodityrawmaterialsforindustry 
Contrast -Two companies
BothareincredibleLeaders–amazinglybright,hugelyambitious,Strictlydisciplinedinpursuingtheirwell-craftedstrategies. 
Successisrootedinrelationships,inthepeoplearoundyou. 
Bezos&Agnellirecognizethisfact,understandit,embraceit-Mostimportanttraittheyhaveincommon. 
Theyknowthatinordertosucceed 
“It is not the how or the what, but the who” 
As Leaders …
Steve Jobs 
ThelatelegendaryCEOofApplehadmanytalents 
Mostimportantleadershiptraitwastotolerateonly“A”players 
Hesaidpartofhisjobistokeepthequalitypeopleintheorganization 
Pioneeringraspingthevastgapbetweenthebest&therestinhisfield. 
Peopleworkedwithhimfoundhimtobeextremelytoughbutinspirationalboss. 
Whenyouhavegreatpeople,youdon’thavetobabythem. 
Jobswouldneverhesitatetogetthewrongpeopleoffthebus 
Hegotridofsomepeoplewhodidnotmeasureuptotherequirement. 
Hediditinhumaneway 
Nonethelessithastobedoneanditisneverfun
CEOofSamsungfrom1996-2008 
Brilliantlytransformedfromsemiconductorbusinesstoamonsterglobalplayerinconsumerelectronics 
Throughtechnology&manufacturingexcellence,top-notchcustomerservice, innovationandmarketingthroughtalentedpeople. 
Resourcestorunabusinesssuccessfully 
Technology/skill,Capital 
Information,Speed 
PEOPLE 
Exceptforcapital-peopleareinstrumentalindeveloping,changing&utilizingtheotherthree. 
Peoplefromdifferentbackgroundscanbringinnewperspectives&opinionsthatwillchallengetheexisting&sometimesstubbornorganization. 
Talentacquisitionneedstobedonemassivelysothereisenoughprobabilitytosucceed. 
Samsung–thefirstKoreancompanytominimizetheimportanceofacademicpedigreesinhiring&promotiondecisions 
Peoplearetopofhismind 
Yun Jong-Yong
1. The Enemy within 
Human’sarenotprogrammedtomakegreatpeopledecisions.Thefirststepissurroundingyourselfwiththebestistorecognize-andcorrect-yourownfeelings
Leadersmakemajormistakeswhilemakingcrucialpeoplechoices 
Mostleadersstruggletogetpeopleright–andiftheysaytheydon’t,theyarenottellingthetruth. 
JackWelch–FormerCEOofGEsaid-“Makinggreatpeopledecisionsisbrutallyhard“ 
HeconfessedasJuniorMangeratGE,heprobablygot50%ofappointmentswrong,30yearslater,asCEOhewasstillwrong20%ofthetime. 
Whyarepeoplechoicessohard? 
Itisdifficulttopredictthefutureneeds&toquicklyandaccuratelyassesstraits&skills 
Wehavethewrongbrain&wrongeducationtomakethesedecisionsright. 
Humanbrainsnowarenotsignificantlydifferentthanthoseofprimitivehunters. Wearethereforethinking,acting,working,decidingonpeopletodaywithapieceofhardwarethatis10000yearsold. 
Ourdecisionsorchoicesaremadewithlower,unconsciouspartsofourbrains– basedonsimilarity,familiarityandcomfort. 
Weappreciateandtrustpeoplesimilartous–thatisfactoflife. 
Prehistoric Hardware; Victorian Software-( 1/2 )
100yearsagotheworldwas 
Moreinsular 
Businesslesscomplex 
Careersmorestable 
Sothisprimitive,instinctivebehaviourmightnothavebeensuchaliability. 
Inthecurrentcontextthesuccesscomesfromhighlyconnected,cross- cultural,globallymindedenvironment 
Surroundyourselfwithpeoplewhohavediversebackgroundsandcomplimentaryskillsandwhoproperlychallengeyou. 
VastmajorityofManagers/Leadershavenotreceivedthepropereducation/ trainingonassessingothers. 
The3competenciesratedmostimportantinmanagingHumanCapital 
ManagingDecisionmakingprocess 
Managingstrategy 
Managinginnovation. 
These3areleastrepresentedintheMBAcourses 
Prehistoric Hardware; Victorian Software-( 2/2)
The next time your are about to bring someone into your circle-whether it is team member, business partner, doctor or nanny-remember that making people judgments is extremely hard & can’t be done on automatic 
Make list of what you know & ask yourself what other information you need to know and make sure you are surrounding yourself with the best. 
So Sure, but So Wrong
Overconfidenceinpredictionsispervasivehumanbiasthathasadramaticimpactnotjustonourfinancialorweatherforecasts,butalsoonourpeopledecisions. 
Leadersmakemajormistakeswhilemakingcrucialpeoplechoices 
Mostleadersstruggletogetpeopleright–andiftheysaytheydon’t,theyarelying. 
JackWelch–FormerCEOofGEsaid-“Makinggreatpeopledecisionsisbrutallyhard“ 
HeconfessedasJuniorMangeratGE,heprobablygot50%ofappointmentswrong,30yearslater,asCEOhewasstillwrong20%ofthetime. 
Ourbrainishardwiredtomakefastpeoplechoicesbasedonsimilarity, familiarityandcomfort. 
DanielKahnemancallsitWYSIATI–“Whatyouseeisallthereis”. 
System-1–unconsciousformofthinking–makingstoriesoutoflimited, unreliable,oftenirrelevantinformation. 
System2-Engagingintheconscious,deliberate,analyticthinking 
So Sure, but So Wrong
Inertia overtakes all of us. In order to beat it , make formal commitments, think like a trader and compassionately consider long term consequences. 
Inertia
Inertia 
Researchfindings–Ifyouhavegivenchoicetorehiresomepeopleintheorganization,Leaderswanttohireonly50%-60%ofthepeople. 
Leadersthought40%ofthecolleagueswerenotrightfortheirjobs. 
Mostofusarebad&slowatgettingthewrongpeopleoffthebus! 
RichardFairbank–CEOofCapitalOne–Peoplespend2%oftheirtimeinrecruiting&75%managingtheirrecruitingmistakes. 
Whatisthereason? 
Procrastination-Wanttoavoidunpleasantthings 
Lossaversion-Weknowwedonothavetherightpeoplearoundus,wespendmoretimeworryingaboutwhatwemightlosethandreamingofwhatwecouldpossiblygain. 
Compassion-Wearesocialanimals–wefinddifficulttocreatesituationsthatputotherpeopleindistress.–Whatabouthisfeelings? Hisfuture?Hisfamily 
Wetoleratelessthanthebest 
Ifacolleagueisnotmeetingyourstandards,behonestwithhim/her.Workwiththemtoimprove,Checkforalternateroles
Known Devils 
Whether you are shopping for a house or deciding on your next CEO, comparative judgments give you’re the best . 
They are the best way to avoid appointing the wrong outsiders, as well as those known devils who just are not right for the job
Known Devils –(1/3) 
DifferenttypesofCEO’ssuccession 
Aninsiderpromotedinafirmdoingwell 
Aninsiderpromotedinafirmdoingpoorly. 
Anoutsiderhiredtoafirmdoingwell 
Anoutsiderhiredtoafirmdoingpoorly 
Findings 
Insidersdidnotsignificantlychangetheircompany’sperformance 
Similarpeopleworkinginasimilarwayinthesamecompanywillproducesimilarresults. 
Withoutsiders,theresultwasmuchmoreextreme 
Theyaddedgreatvalue,mainlyinthescenario4–Anoutsiderhiredtoafirmdoingpoorly. 
ButtheydestroyedthecompanyinScenario3. 
Mostpeopleconcludefromthesefindingsthatissafertopromotefromwithin,particularlywhenyouaredoingwell
Known Devils –(2/3) 
SomethingtoPonder 
Whenthingsaregoingwell–wedon’twordashardtoevaluateinsiders–notonlyinCEO’ssuccessionbutinallappointments. 
Outtypicalapproachistolookatlikelyinternalcandidates,analyzetheirperformance&promotethebest. 
Wedon’tconsiderorananalyzewhatthefuturechallengesoftheroleinquestionorthecriticalcompetenciesrequiredtofacethem 
Whenareforcetohirefromoutside,wewriteaproperjobdescription,considerlargepoolofcandidates,grilltheminwell- structuredinterviews,in-depthreferencechecks. 
Noneoftheseareeasytodowithpeoplewhoarealreadythere. 
Therightthingistoevaluateinsiderssimilartooutsiders. 
Lookforopportunitiestopromoteyoutopinternalcandidateswhilealsobenchmarkingagainsthigh-qualityexternalones. 
Bestappointmentshappenwhenthosehiringconsiderawidepoolofbothinsidersandoutsiders.
The Heat of the Moment 
Watchforpassioninthecandidate 
Emotioncanseriouslyimpairjudgment-itislikeimpulsebuying&laterregretted. 
Impulsebuyingisduetostoppageofthinking&startingofthefeeling. 
Werecognizethatwehaveallundoneunwisethingsintheheatofthemoment. 
Howtoavoidthedangersoftheheatofthemoment? 
Likespeed-daters,createachecklistoftheskills&attributesyouwantinthecandidate 
Starttheinterviewprocess 
Reviewthechecklistasyoumeetpeople 
Ifyouaretemptedtotweakthelist,askyourself-hasthesituationchangeoramIbeingswayedbythepeople 
Useandecisionadvisorassoundingboard 
Discussyourimpressionswiththem&theywillguidetowardcooldetachment. 
Askyourselfthequestion–HowwillIfeelaboutmydecision10minutesfromnow,10monthsfromnowand10yearsfromnow. 
Takesometimeoff–sleepondecisionforareason.
The Decision Fatigue 
Ashumanbeingswegetimpactedby“DecisionFatigue”duetomakingpoorchoiceswhenourmentalenergyhasalreadybeendepleted. 
Judgesareinfactparticularlysusceptibletothis–itisfoundcriminalsweremuchmorelikelytobegrantedleniencyatthestartoftheday&rightafterlunchthanothertimes. 
Youareanywherebetweentwo&sixtimesaslikelytobereleasedifyouareoneofthefirst3prisonersvs.last3prisoners. 
Gooddecisionmakingisnotatraitofaperson,inthesensethatitisalwaysthere.Itisastatethatfluctuates. 
Themorechoiceswemakethroughouttheday,thehardereachonebecomes– welookforshortcutsintwodifferentways. 
Eitheractingimpulsivelywithoutcarefulanalysis 
Orsimplymaintainingthestatusquo&avoidingchoice. 
Howtoovercomethis? 
Makesuretoscheduleimportantinterviews/interactionsattherighttime. 
Secondavoidunnecessaryorlow-prioritydecisions 
Greatdecisionmakersneverscheduleendlessback-tobackmeetings–theyneverworkhungry
2. Outside Obstacles & Opportunities 
Externalchallengescanalsopreventyoufromsurroundingyourselfwiththebest.Itisimportanttounderstandwhatyouareupagainst-fromshrinkingtalentpoolstolyingjobcandidates-andusethesituationtoyouradvantage.
The Other GDP
MassiveTalentcrunch–3factors 
Globalization 
Companiesreachingbeyondtheirhometurf&competingforthepeoplewhocanhelpthemtoit. 
NumberofChinesecompaniesmovedfrom8in2003to73by2012andalsoIndianandSouthKoreancompanies. 
Demographics 
Hiringpoolsisstaggering. 
Sweetspotforexecutivesbetweentheageof35to45 
DemographicshiftwasaffectingmostlyUSA&Europe 
By2020manyotherlargeeconomics,includingRussia,Canada, SouthKorea&evenChinawillhavemorepeopleatretirementagethanenteringtheworkforce. 
Pipeline 
Related&equallypowerful,butmuchlessknown 
Companiesarenotproperlydevelopingtheirpipelineoffutureleadersinthewaytheyneedto. 
The Other GDP-( 1/2)
Globalization,Demographics&Pipelinewillcreateunprecedenteddemandfortherighttalentintherightplaceoverthenextdecade. 
Thepaceofglobalizationisgoingtobefaster–theimbalancebetweenold&youngisgoingtobedramatic. 
Howtoconfrontthesechallenges? 
Thispresentsanopportunityatboththeindividual&teamororganizationlevel 
Makewisecareermoves,workonhoningyourskillsandyouwillbeinhighdemand 
AsManager/Leaderworkhardtohire,developandretainthebesttalent-youwillbeastepahead. 
Thequestionsyouneedtoask? 
Howglobalizationwillaffectyourcompany? 
IStherearethreatduetodemographics? 
Whatisthestrengthoftheleadershipbench? 
Arethereddotpositionsyouneedtoworkonthepipeline? 
Newtypesofhiresyouwillneedtotackleanewgeographicmarket,customersegment, technologyorstrategy. 
Whoareyourmoststrategicplayers? 
Themostcompetent&critical 
Whichcompanyorcompetitorswillposethechallengeforyou? 
Howareyougoingtoretain? 
The Other GDP-( 2/2)
Whatisthedifferencebetweenatypicalperformer&Highlyproductiveone? 
Astarperformerisabout40%moreproductivethanthetypicalone 
E.g.-Atoplifeinsurancesalesperson240%moreproductivethantheaverageone.Standoutsoftwaredevelopersorconsultantsoutperformedmostpeersby1200%. 
Appleisninetimesasproductiveastheaveragesoftwareengineeratothertechnologycompanies. 
ThebestblackjackdealeratCaesarsPalaceinLasVegaskeepshistableplayingatleastfivetimesaslongastheaveragedealerontheStrip 
Nordstromsellsatleasteighttimesasmuchastheaveragesalesassociateatotherdepartmentstores 
Besttransplantsurgeonatatop-notchmedicalclinichasasuccessrateatleastsixtimesthatoftheaveragetransplantsurgeon. 
The Best & the Rest –( 1/2)
The Best & the Rest –( 2/2 ) 
Starperformersareveryfew,yetincrediblyvaluable. 
Differencebetweenthebest&therestishuge&growingfast 
AverageJoes–typicalcandidates– businesscannotbesuccessful. 
Averagebosses,companies, colleagues&challengesmakeyouaverage. 
Insteadmakesurethepeopleabove&besideyoucanhelpyoupersonallymovetothefarrightofthetail
Blissfully Unaware
ATypicalInterview(nottherightInterview) 
Aconversationbetweentwoliars 
Liar-1–Interviewer–Paintinganunbelievablerosypictureofthecompany&job 
Liar-2–Candidate–Respondsbyexplaininghowgreatheorsheis, givingtheimpressionthatthedayheorshestartsworkitwillbeGodhimselfwalkingin. 
Humansnaturaltendencyistobelieveyouaremuchbetterthanyourare. 
Weexaggerateourstrengths&playdownonourweaknesses. 
Thisistheadvantageofboostingourself-esteem.Butmakesdifficultforotherstoaccuratelyevaluateus. 
360degreereviewsareverygoodtoolstobringusclosertoreality-butthisprocessisofteninfrequent,threatening,sugarcoated,ortoolate 
Youwillalwayswanttoputyourbestfootforward–soconsciously& unconsciouslyplayupyourattributeswhileignoringthefaults. 
Blissfully Unaware-( 1/2 )
Wearemorepositivewhen 
Weareassessingourselvesbroad,ill-definedandambiguousconcepts,suchas“ ManagerialCompetence”,becausewefocusonthecomponentsorinterpretationsinwhichwedobetter. 
WearetakingonnewprojectsormarketsbecauseWYSIATI(whatyouseeisallthereis)makesusignorethemanyunknowns. 
Webelievewehavenothingtolose,whichmeanstheunemployedandunhappyareparticularlypronetoembellishment. 
Socheck 
Forself-awareness&humilityinanycandidate.Lookfor2H-HungerandHumilityintheperson 
Reducethesocialpressureforoverlypositiveself-assessments. 
Donotdiscussoncompensation–theincentiveisalwaysonfit,notonmonetaryrewards. 
Givedetailsaboutwhatyouneed-skills,behaviors&becandidabouttheexpectedchallenges.–Positives&negativesoftheJob 
Thisiswillenablewrongpeopletooptout&vaccinatetheeventualhire. 
Tellthepersontodiscussthepotentialroleandhisorherreadinessforitwithclose,trustedfriends. 
Makesuretoconductsmartreferencechecks. 
Blissfully Unaware-( 2/2 )
ReferenceCheck 
Thereasonforreferencecheckisthatsomepeople,unfortunatelyeitherlieorhideimportantaspectsoftheirbackgroundonresumes&insocialmediaprofiles&interviews. 
Routinebackgroundcheckscanhelpyoufindmore 
Watchinglanguagealsoworks-liarstendtousemoreexpletives,thirdpersonpronounsandcomplexsentencesthattruth-tellers. 
Haveaprobingconversationwithavarietyofpeoplewhohaveworkedcloselywiththecandidates. 
Agreewiththecandidateoncomprehensive&relevantlistofpeopletocall, includingformerbosses,peers&subordinates. 
Providetherefereewiththerightincentives 
Stattheconversationbyhighlightinghowimportantitistohaveareliablereference 
Emphasizethatthereferee’scommentswillbekeptconfidential 
Speakinpersonoroveraphoneandnotone-mail. 
Itiseasiertosolicitthewhole-truthwhenyoucanhearhesitationoremotioninaperson’svoiceorseeitonhisorherface. 
Helptherefereetoavoidfrequentbiases.Avoidbroadquestions 
Bespecificaboutthejob,knowledge&challenges 
Bad Candidate , Great Reference
Noneoftheabovesystemsworkwell 
WhatweneedisSelectiveAristocracy–agroupof3top-notchassessorperdecisiontogiveyouvaluableinput. 
Badassessorsnotmonkey;theyaremonkey’swithmachineguns,randomlykillingcandidatesallovertheplace. 
Andifyoulettheintoyourprocess,itisnotademocracy,itisanarchy 
The Problem with Democracy 
Modelsoforganizationforpeopledecisions 
Dictatorship-Companyleadersunilaterallydecidewhoishired,fired,staffedorpromoted 
BenevolentMonarchy–KingorQueenstillrules,butostensiblyinthegroup’sbestinterest. 
Democracies-Whereallinterestedpartiesseemtohaveasayorvoteorextremecasesvetopower
Three Filters Eliminate almost all Wrong Candidates
Three Filters Eliminate also Eliminate 3 of 10 top candidates
The Problem with Democracy 
HowtoformAristocracy? 
Firstlookforpeoplewhotrulyunderstandwhatisneededtosucceedintherole&organizationforwhichyouarehiring. 
Aimtohave3outstandinginterviewers 
Secondchooseonlypeoplewhoaremotivatedtoconductathoroughassessment&makegooddecisioneitherbecausetheywillbenefitfromitorbecausetheytakegreatsatisfactioninhelpingothers. 
Thisisoneofthegreatestdifferentiatorsbetweengreatinterviewersandterribleones. 
Finallymakesureeveryonehasbeentrainedinthebestassessmenttechniques,includingstructuredinterviews&referencechecking.
Candidatesyouselect–ensurethereismatchinvalueswiththeorganization- conductingmultipleinterviews,Checkingreferences 
TrackingHBA(HiringBattingAverage)–ensuretoptalentspotterswouldstayintherotation,worstsatatthebench. 
AftersixmonthsofhiretheemployeeisevaluatedbytheManagersontheperformance-Below,MeetorExceedsexpectations. 
ThecompanycalculatestheaccuracyofHBAofeachinterviewer. 
Ifthemanagerhadapprovedtencandidatesandsixmonthslater,8ofthemareperformingatoraboveexpectations,hisorherHBAwouldbe0.8andheorshegettostayinvolvedinthetalentacquisition. 
Fourgreatbenefits 
Itseparateswheatfromthechaffamongyourinterviewers-the“Vice-gods’fromthe“monkeyswithmachineguns” 
Second,itfightsinertia,forcingyoutoreviewyourpeopledecisionsearly, beforethebadoneshavetimetofester. 
Thirditpromptsinterviewerstouptheirgame-Accountability 
Finallyitmotivatesmanagerstostayinclosercontactwithnewhires-evencoaching&mentoringthem 
Hiring Batting Average
Start Measuring your own HBA-make it a habit 
Review all the hiring or promotions decisions you have participated in the past five years, mapping your opinion of the person against their actual performance. 
If you are involved in an interview and the candidate is selected – mark in your calendar to check whether your initial assessment was accurate –6 months later.
3. The Right People 
Tofindthebest,youhavetolookintherightplaces, considertherightnumber,& effectivelyassessthemontherightattributes& competencies-frommotivationtoEI,portabilitytoleadershipskills
Survivor to CEO-Pedro Algorta
PedroAlgorta’sstoryisanunbelievableone. 
OnOctober13,1972,hewasoneof45passengersonatwin-engineturbopropplanethatcrashedinthefrozenAndes. 
Theimpactinstantlykilled12people;fivediedfromtheirinjuriesthenextday. Andthatwasjustthebeginningofa72-dayordeal--oneofthemostdramaticsurvivalstoriesofthepasttwocenturies. 
Ithasbeenchronicledinseveralbooksandonemovie,Alive,butI’llbrieflyrecountithere. 
Thedayswerebitinglycold;thenightsfrigid,andendless. 
Therewasnofood,otherthanwineandchocolate,whichthegrouprationedforafewdays. 
Throughasmalltransistorradio,thesurvivorsheardthattheywereonlyexpectedtolast72hoursandthat,althoughsearch-and-rescueteamscanvassedtheAndesfor10days,theyhadultimatelybeengivenupfordead. 
Soon,thegroupstartedtodiscusstheunthinkable–eatingthefleshofthefrozenbodiesaroundthem.Eventually,withbrokenglass,theycutasmallpiecefromonecorpse,thenateit,onebyone.Somehow,Algortaand15otherssurvivedformorethantwomonthsbeforetheywererescued. 
Survivor to CEO
WhydidAlgortaexcel? 
Becausehehadallthehallmarksofsomeonewithhighpotential–thatis, theabilitytoadaptandgrowintodifferentandincreasinglycomplexrolesandenvironments. 
Whattolookforwhenassessingthepotential? 
First,therightmotivation.Highpotentialshavegreatambitionandwanttoleavetheirmark,buttheyalsoaspiretobig,collectivegoalsandshowdeeppersonalhumility. 
Wethenconsiderfourothertraits: 
Curiosity:apenchantforseekingoutnewexperiences,knowledge,andcandidfeedbackandopennesstolearningandchange 
Insight:theabilitytogatherandmakesenseofinformationthatsuggestsnewpossibilities 
Engagement:aknackforusingemotionandlogictocommunicateapersuasivevisionandconnectwithpeople 
Determination:thewherewithaltofightfordifficultgoalsdespitechallengesandtobouncebackfromadversity 
Survivor to CEO
Theextraordinarycapacityofthehumanbeingtoovercomethemostadversesituations.Whenoneisalmostdefeatedordead,webuildupstrengthfromadversitytocontinuefightingforlife.Wegodeepintoourmostbasicinstinctsandgatherstrengthtolive. 
Wewereordinarypeople.Anyone,undersimilarcircumstanceswouldhavedonethesame,andeventuallysurvived.Andonceyouhaveovercomeyourmountain,youhaveanotheronetoclimb. Ordinarypeoplecanaccomplishextraordinaryobjectives. 
Wecouldn’thavesurvivedindividually.Survivalwasteamwork, whichneededeachoneofustobeOK.Youneedtoworkfortheteamandforyou. 
Therewerenoabsoluteleaders.Differentleadersemergedaccordingtodifferentcircumstances.Youhavetofindyourauthenticleadershipstyle.Notallleadersarealike.Onethingistobeahero,anotheristolead. 
Leadership Lessons from a plane crash-Pedro Algorta
Thefinalwalk,asagroupobjective.Theneedtolivefocusedonsurvivingdaybyday.Onedayatatime. 
Wedidn´thavealltheanswers.Wewantedtolive,weworkedtosurvive,butwewerenotsureweweregoingtomakeit. 
Ourenormouscapacitytorecover.Ourresilientcapacity. Afterthisordeal,wehavealllivedordinarylives.Howwemanaged.Theneedtoputitinabackpackandlookforward. 
Thedifferentperceptions.Theordinaryoutoftheextraordinary.For35yearsthisordealwasnotanissueforme." 
Leadership Lessons from a plane crash-Pedro Algorta
StanfordUniversityStudy-Tracked4yearoldyearchildrenthroughhighschool–PlacingatastyMarshmallowinfrontofthem&tellthemtheyhaveachoice-Theycaneatitimmediatelyorwaitabout15mins.AndgetanextraMarshmallowtoenjoy-ResultsforResistors 
Moresociallycompetent,personallyeffective,,self-assertive& betterabletocopewithlifefrustrations. 
Lesslikelytofreeze,regressorbecomedisorganizedwhenunderpressure. 
Embraced&pursuedchallengesinthefaceofdifficulties. 
Selfreliant&confident,,trustworthy,dependable,initiative 
Stillabletodelaygratificationinpursuitoftheirgoals. 
Moreacademicallycompetent,betterabletoputtheirideasintowords,touserespondtoreason,toconcentrateandtomakeplans&followthrough.Eagertolearn 
Marshmallow Kids-Impulse Resistors
Thebestemployees&executivesarewhattalentmanagementexpertscall“portable”—abletoeffectivelytransitionfromonerole,company,industry,orcountrytothenext. 
Mostpeopleassumethatthebesthiringstrategyistofindthebestperformersinagivenfieldandgetthemonyourteam,butHarvard’sBorisGroysberghasfoundthat,likethosecalvesfrombetterfarms,mostpeoplearen’tsoportable. 
OneofthebestwayshedemonstratesthisiswithastudyonequityresearchanalystsmovingbetweenWallStreetinvestmentbanks. 
Youwouldexpecthighportabilityinthesesituations:Makingsuchamove, theycontinueoperatinginasimilarenvironment,analyzingthesamecompaniesinthesamesector,workingwiththesameclients. 
Theydon’thavetoselltheirhouse,movetoanotherstate,buyanewhouse, lookfornewschoolsforthechildren,orhelptheirspousescopeandadjusttoamove. 
Whatcouldbeeasier?YetBorishasfoundthatwhilestarequityresearchanalystswhostayatonefirmcontinuetoshine,theperformanceofthosewhomovedeclinesquitedramaticallyinthefollowingyearandremainsbelowpreviousheightsevenafterfiveyears. 
Fat Calves & Falling Stars-( 1/4)
Talentismuchlessportablethanwethink,becauseperformanceisn’tjustoneP;itisbuiltonfive 
Processes,Platforms,Products,People,andPolitics—andmostofthoseyoucan’ttakewithyou. 
Whereyoucomefromandwhereyougotomatter.Whilecattlefromfertilefarmsdon’tgainasmuchweightatregularfarms,thesurvivorsofpoorenvironmentsflourish. 
Likewisewhenastarexecutivemovestoaweakerfirm,hisorherperformanceislikelytoloseitsluster;ifthepersonmovestoastrongerfirm,bycontrast,heorshewillkeepshining. 
Thinkaboutitinpracticalterms:ShouldyouonlyembracecandidatesfromoutstandingfirmslikeMcKinseyorGoldmanSachs,asmanycompaniesdo?Orwouldyoubebetterofffollowingamorecounterintuitivestrategyandfindingthetruetalentswhohavemanagedtothriveatweakerfirms? 
Teamsareimportanttoo.Whenpeoplemovetogether,theytendtodobetterthanwhentheymovealone. 
Inaddition,sometypesofrolearemoreportablethanothers:COOsaremuchlesssobecausetheirjobrequireslotsofinternalknowledgeandmanyrelationships;CFOsandotherfunctionalexpertsareusuallybetterpositionedtomove.Youmustcheckforhowwellanincomingstarwillfitintoyourindustrygivenitsdynamics,intoyourorganizationgivenitscultureandstrategy,andintoyourteamgiventhepersonalitiesonit. 
Fat Calves & Falling Stars-( 2/4)
Perhapsthebiggestkeytofindingportabletalent,however,isanotherP,potential—theabilitytoadaptandgrowintoincreasinglychallengingrolesandbusinessenvironments. 
Althoughtoday’sbestH.R.practicestendtofocusonexperienceandcompetencyfit(makingsurethatsomeone’sabilitiesmatchthoserequiredforthejob),intoday’svolatile,uncertain,complex,andambiguousworld,that’snolongerenough,becausethejobitselfissolikelytochange. 
First,therightmotivation.Highpotentialshavegreatambitionandwanttoleavetheirmark,buttheyalsoaspiretobig,collectivegoalsandshowdeeppersonalhumility. 
Highpotentialsalsohavefourothertraits: 
Curiosity:apenchantforseekingoutnewexperiences,knowledge,andcandidfeedback,andanopennesstolearningandchange. 
Insight:theabilitytogatherandmakesenseofinformationthatsuggestsnewpossibilities. 
Engagement:aknackforusingemotionandlogictocommunicateapersuasivevisionandconnectwithpeople. 
Determination:thewherewithaltofightfordifficultgoalsdespitechallenges, andtobouncebackfromadversity. 
Fat Calves & Falling Stars-( 3/4)
Ifyouwanttokeepyourcalvesfatandavoidfallingstars,rejectthemythoftheexecutivewhothrivesatalltimesandinallplaces.Instead,considerhowportableyourcandidatesreallyare. 
UnderstandhowthefivePshaveplayedintotheirperformance. And,mostimportant,checkthattheyhavethepotentialtoembraceandexcelthroughunrelentingchange. 
Fat Calves & Falling Stars
Professionalsuccessusedtodependonexperience,knowledge,&skill.Butthingshavechangedinrecentdecades. 
First,knowledgehasbecomeasrapidlyobsoleteasuniversallyavailable. 
Second,weliveinanincreasinglyuncertainandvolatileworldwhere,eventhepasthasbecomeunpredictable.And,finally,businesshasbecomemoreglobalanddiverse. 
Inthisnewnormal,experienceandknowledgearelessrelevant,whiletheabilitiestolearnandadapt,toberesilientandtoconnectwithothersareevermorecrucial. 
Youshouldlookforcandidateswhohavefollowednon-traditionalcareerpaths. 
Lookforpeoplewhohaveshownthepenchantforpersonaldisruption 
Whenmakingseniorappointments,lookfortwothings: 
Readinessforthejob 
Readinessisaboutthefitbetweentherequirementsofthepositionandthecandidateatthatparticularstageinhisorhercareer.Itrestsoncriticalcompetenciesandculturalfit. And,inmyview,non-linearjobchangescantellalotaboutseveralpowerfulemotionalintelligence-basedcompetencies—flexibility,adaptability,empathy,organizationalawarenessandrelationshipmanagement—thatdifferentiatestarsfromaverageperformersinnewroles. 
Potentialforfurtherdevelopment. 
Disruptivemovescanalsotellyoualotaboutpotentialbecausetheyshowacandidate’scuriosity,insight,inspirationanddetermination,whichinturnindicateasearchforlearningandchallenge.Infact,I’musuallyworriedwhenIdon’tseemajorjobshiftsoncandidates’resumes.Itcouldsuggestthey’renotseekinggrowthandthatthey’renotfullypreparedforaleadershiptransition. 
Unconventional Resumes
Oneofthemostdramaticexamplesseenonthis,atanationallevel,isthatofJapan. 
ItisdiscoveredyoungJapaneseexecutiveshadhigherpotentialthantheaverageintheglobaldatabase. 
WhileseniorJapaneseexecutiveshadlower-than-averagecompetence.Whyweren’ttheseleaderslivinguptotheirpromise? 
It’sduetotheextremelylimiteddegreeofjob-andcareer-shiftinginJapan,notonlyacrosscompaniesbutevenwithinthem. 
Ofcourse,there’snothingwrongwithaperfectlylinearcareerifyouarestillproactivelygrowingandlearningandsuccessfullyperformingateverhigherlevelsofcomplexity. 
ButasNitinNohriaandBorisGroysberghaveshown,Leadersarenotasportableaswemightassume 
Employers—andrecruiters—knowthis. 
Soit’simportantforallaspiringexecutivestothinkaboutdisruptioninthecontextoftheircareersandtoconsiderjobchangesthatproveanabilitytomasternewcompanies,sectors,culturesandstrategies. 
You’llbemeasuredagainstpeoplewhoalreadyhave. 
Unconventional Resumes
Imaginethatyoulightathousandidenticallightbulbs–samemake 
Leavethemonuntiltheyburnout 
Inevitably,onewilllastlongerthanallothers 
Itisverydifficulttopredictwhichoneitwouldbe 
Somepeoplethinkthesameistrueofexecutives,includingCEO’s 
Luckisthereasonafewoutperform?? 
Yettheyareheldupasshiningexamplesfortherestofthepeople 
Leadershipisnotbasedonluck 
JimCollinssaying“Whetheryouprevailorfail,endureordie,dependsmoreonwhatyoudotoyourselfthanonwhattheworlddoesforyou“? 
Therightleaderscanhelpcompanymakeitsownluck. 
ThenthequestionishowtoseparatetheSkilledonefromtheluckyone? 
GoingbacktoBulbanalogy,IdentifythebestCEO’s,Managers&staffwithoutburningthroughthemall? 
Light bulbs & CEO’s-(1/2)
Firstneedtoconsider 
Intelligence,Values,Keyindicatorsofpotential,EI,Portability 
AsperEgonZehnderthereare8Leadershipcompetencies 
StrategicOrientation–Thinkinglong-term&outsideone’sownarea.Requiresbusinessawareness, criticalanalysis&conceptualizationofinformationinawaythatdefinesthenextsteps.Highperformerschallengethecurrentdirectionandproposenewlong-termdirection. 
Marketinsight-Understandingthemarketinwhichthebusinessoperates,includingthecompetition, suppliers,customerbaseandregulatoryenvironment.Highperformerssegmentthemarketandanticipatewhereitwillgo,basedonunderstandingthedriversandthecompetition. 
Resultsorientation-Focusingondelivering&improvingmeasurablebusinessresults.Highperformersimprovethewaythingsaredonebasedonathoughtful,calculatedapproachtorisk. 
Customerimpact-Servingandbuildingvalue-addedrelationships.Highperformerscultivaterelationshipsandanticipatethecustomers’needsfromtheirownperspective 
Collaboration&Influencing-Workingwithandinfluencingthoseoutsideone’sfunctionalareatocreateapositiveimpactonbusinessperformance.Highperformersfacilitatecollaborationandpartnerships. 
DevelopingorganizationalcapabilityDevelopingthelong-termcapabilitiesofothersandtheorganizationasawhole.Highperformersprovideconstructivebehavioralfeedbackinalong-termcareercontext. 
TeamLeadership-Buildingeffectiveteamsinone’simmediateorganization.Thisappliestovirtualorcross-functionalteams,whetherornotthereisaformalleader.Highperformersbuildempoweredteamsthatcandevelopanddeliverongoals. 
Changeleadership-Transforming,aligningandenergizinganorganization.Highperformerscreatechangeleaderstopropagateanewmessage 
Light bulbs & CEO’s-( 2/2)
Outstanding Vs. Average
Globalizationmakestheworldflat–Culturaldifferencesstillabound. 
Howtoread&assesspeoplefromdiversebackgrounds? 
Doesittakedifferentabilitiestoleadsuccessfullyindifferentcountries? 
Canwetransplantpeoplefromoneculturetoanother? 
HowtopreserveCompany’sEthosacrossmarketswhilestillacknowledginglocalcustomers? 
Nationalcultureshavedistinctvalues,whichinturncreatedifferentbehaviors. 
Reading People around the World –(1/2) 
Therearemanywaysofmappingthese,butthemodeldevelopedby………….
ModeldevelopedbytheDutchResearcherGeertHofstede 
Powerdistance 
Reflectswillingnessofweakermembersoforganizationstoacceptanunequaldistributionsofpower. 
ItisquitehighinLatinAmerica,Africa,Asia&theMiddleEast 
ItisverylowinAnglo&GermanCountries 
Individualism 
Measuresthedegreetowhichthepersonisdistinguishedfromthegroup 
NorthAmerica&Europearehighindividualistic. 
Asia,Africa&LatinAmericahavemuchstrongercollectivisticvalues 
UncertaintyAvoidance 
Indicatestoleranceforambiguity 
ItisquitehighinLatinAmerica,Manysouthern&easternEuropeancountries&Japan& lowerforAnglo,Nordic&ChineseCulture 
Masculinity 
Scoresthedistributionofrolesacrossgenders 
Japan&SeveralEuropeancountriesrankashighlymasculine,whileNordiccountriesaremuchlessso. 
Long-termOrientation 
Whetherpeoplefocusondistantratherthanimmediateoutcomes. 
ItishighinEastAsia,moderateinEurope,andlowintheAnglocountries,Muslimworld& LatinAmerica 
Reading People around the World-( 2/2)
4. The Bright Future 
Surroundingyourselfwiththebestdoesn’tstopatselection. Yourstarsneedtherightintegration,development, coaching,andpromotionifyouwantthemtotrulyshine.
InUSAalongmorethan1,00,000peoplearewaitingforthebodypartstheyneedtolive-buttheyalsofaceasignificantchanceoforganrejection,sincethebody’simmunesystemisbuilttofightoffanyforeignpresence. 
Whennewpersonjoinsyourteam/takesanewrole,therearesimilarthreatofrejections-strategiesforsuccessarethesame. 
Imperativesforsuccessfulhire 
Tofindtherightpeople(Healthyorgans) 
Ensuretheyfitintoyourorganization(compatibility) 
Properlysupporttheirintegration 
Encouragethenewpersontomeetwitheveryonewhowillplayaroleintheirsuccess 
Outreachshouldbeinfivedirections 
Up(toyou&otherbosses) 
Across(topeers) 
Down(Tosubordinates) 
Out(toclients) 
In(topersonalcontacts,familymembers&friends) 
Accelerated Integration
SayingbyLyleSpencer-“Youcantrainaturkeytoclimbatree,butI’dratherhireasquirrel” 
FindSquirrels–thatispeoplewhoseexperience,knowledge&skillsmakethemperfectlysuitedfortherole 
Havingsaidthisdon’tdiscounttheturkeysthatshowpotential-withrightsupport, somecanindeedlearntoclimbasfar&asfast. 
Whentrainingpeopleinyourteamtodobigger&betterthecompetenciesrequiredare: 
StrategicOrientation 
Marketinsights 
Resultsorientation 
Customerimpact 
Collaboration&Influencing 
Developingorganizationalcapability 
Teamleadership 
Changeleadership 
AlsoconcentrateonEI–SelfManagement,Relationshipmanagement 
Teaching a Turkey to climb a tree-( 1/2)
ToDeveloppeoplearoundyou 
Firstmakesuretheyreallywanttoimproveandhaveastrongvisionofthedesiredfuture. 
Helpyourpeopleobjectivelyassestheirstrengths&areasthatneedimprovements. 
Findthegapsbetweentheir“Realselves”andtheir“ Idealselves”–360degreefeedback 
Developalearningagendaoractionplantoclosethosegaps.-Highlyfocused&practical 
Don’ttrytochangetoomuchatonce. 
Encouragepeopletoworkonspecificbehaviors&setincrementalgoals 
Encourageyourlearnerstorelentlesslypracticetheirnewbehaviors 
Teaching a Turkey to climb a tree-( 2/2)
As a leader who wants to be surrounded by the best, you need to get your people inspired about improving themselves, especially when it comes to Emotional Competencies-to understand where they stand and where they fall short of ideal; to develop a cleverer change plan; and to persevere in practice. 
Turkeys can’t learn to climb tress all by themselves 
Teaching a Turkey to Climb a Tree
JapaneseProfessionalshadhigherpotentialthantheglobalaverage,butlowercompetence. 
Greatrawmaterial,butapoorfinalproduct. 
Japanflawedrefinementprocess. 
Country’seducationalsystems&culturegiveitsmanagersajump-startintheircareers,butlacksdevelopmentalprocessthereafter. 
Givingpeoplebiggerjobswithfanciertitles&largersalarieswon’tmakethembetter.Morecomplexassignmentswill. 
InANZ–employeeidentifiedashighpotentialispromoted,thecompanymakessureitisnotthesamejobonalargerscale. 
CompanieslikeGE,Unilever&McKinseydothesame 
Foryourteammembers,youhavetomakesuretheyhaveaccesstosimilaropportunities. 
SixleadershippassagesdescribedbyRamCharaninLeadershippipeline. 
ManagingSelftoManagingotherstofunctionalManager;fromFunctionalManagertoBusinessManager;thentoGroupManager;thentoenterpriseManager. 
Growth from Complexity
Potential should trump seniority and that-when it comes to the jobs that help leaders grow most-complexity always beats size 
Growth from Complexity
Highgrowthcompanieshadexecutiveswithhigherratingsinall8keyleadershipcompetencies. 
Firstone–drivingperformancethroughCustomerimpact 
Secondone–Collectivecompetencymattersmorethanindividualstars 
Thirdone–CompanieswithdifferentstrategiesexcelledwithdifferenttypesofExecutivesatdifferentlevels. 
Lessonfromthis 
Focusondevelopmentalefforts 
Understanding&buildingoneachperson’sspikystrengths. 
Ensuringthatteammembershaveskillsthatcomplementeachother, makingthewholegreaterthanthesumofitsparts 
Trainingyourleadersincompetenciesthatmatchtheircareerstageandyourteam,unitororganization’sbroadergoals. 
Normaltemptationistotrytomakeeveryonegoodateverything,butitisfool’serrand,becauseitrequiresahugeamountoftime&investmenttomakeeveryonegoodateverything. 
Finding Alignment
As a Leader you should be disciplined about aligning your people development practices with your situation & goals. 
Aim to cultivate a balanced team & to build everyone’s unique strength to the highest levels of mastery 
Finding Alignment
Capuchin Monkeys & Equal pay
TEDtalks–FransDeWall 
TwoCapuchinmonkeysarekeptinside-by-sidecages. 
Eachmonkeyisgiventhesametasktocomplete:handingtheexperimenterarock.Their“pay”isasliceofcucumber. 
Thefirsttimeamonkeycompletestherequiredtaskheisrecompensedwithasmallchunkofcucumberandeatsitwithoutakerfuffle. 
Butwhentheexperimenterstartspayingoneofthemonkeysingrapes(whichthemonkeyslikebetterthancucumbersandisobviouslyregardedasabetterpay),themonkeywhowasbeingpaidincucumbersgoesbananasandprotestsovertheunequalpay. 
Heditcheshissecondchunkofcucumberatthescientistthenpoundsthetableandrattlesthewallsofhiscageinprotestofthepaydisparity. 
Mr.deWaalsaidifbothmonkeysgetcucumberasarewardtheyarehappytorepeatthetaskupto25times. 
‘Butifyougiveonegrapes,whichisafarbetterfood,thenyoucreateinequitybetweenthem,’Mr.deWaalsaid. 
Equal work deserves Equal pay 
Capuchin Monkeys & Equal pay
Whenitcomestopeople–toattracting,retaining&motivatingthem-payisalsoimportant. 
Peopleexpecttobeequallycompensatedfortheworktheyprovide. 
Wearedrivenby3essentialthings 
Autonomy-thefreedomtodirectourlives 
Mastery-Thedesiretoachieveexcellenceinwhatwedo 
Purpose-Theknowledgethatwhatwedoisinserviceofsomethingbiggerthanourselves 
Moneywillnevermotivatethewrongpeopletodorightthing. 
Incentivizealltherightpeopleyouhavepickedwiththeopportunitytoplayindependentrolesonyourteam,tomastertheirskills,andtopursuebroaderteam,organizationalorsocialgoals. 
Capuchin Monkeys & Equal pay
5. Teams That Thrive 
Thebestgetevenbetterwhentheyworktogether.Asaleader,itisyourjobtobuildadiverse,effective,committedgroupcapableofachievingcollectivegreateness.
In1990’sworkingintheBuenosAiresofficeofEgonZehndertheirArgentineexecutivesearchpracticesoared,recordingthehighestpercapitafinancialperformanceinthewholefirmforfiveconsecutiveyears. 
Butweallknowwhathappenedin2001.Bytheendoftheyear,Argentina’seconomyhadcollapsed. 
Itwasthelargestsovereigndebtdefaultinworldhistory,andGDPfellbysome30%coupledwitha300%currencydevaluation. 
Over12days,fivedifferentpresidentstookcontrolofthecountry.Onebanklostmoremoneyinafewweeksthanithadaccumulatedoverthepreviouscentury. 
Therewerecompanieswithlosseslargerthantheirsales,andonemonththenumberofnewcarssoldinthecountrywaslowerthanthenumberofcarsstolen!Asyoucanimagine,thatwasnotaneasytimeforme.Nooneintheirrightmindwaslookingtohireasearchconsultant. 
AssoonasIfinished,oneofourDutchpartners,SikkoOnnes,stoodupandsaid:“Claudio, ifIunderstandwhatyouareimplying,youaretotallywrong.Ourpartnershiphasbenefitedfromtheextraordinarycontributionofyourofficeforwelloveradecade.Nowit’sthetimeforustosupportyou.YouronlyjobistogobacktotheBuenosAiresofficeandtelleverysinglememberoftheconsultingandsupportstaffthattheyallhaveourfullandunconditionalsupport.” 
Thewholegroupthenstoodupandapplauded.ItriedtothankSikko,butIcouldn’tbecauseIwasintears.WhatIfeltthen,frommycolleagues,wasunconditionallove. 
A Culture of Unconditional Love
ThankstoEgonZehnder’scorporateculture,it’ssomethingIgetatworkeverysingleday,andit’swhatencouragesmetogivemyabsolutebestinreturn,nowfor28years.Anyfirmthatwantstonotonlyhirethebesttalentbutalsopullthemtogetherintostrongandlastingteamscan’tdosowithoutfosteringacompellingandinspiringculture.That’showyouovercomechallenges,andkeepyourmissiongoinginyourabsence. 
Allseriousresearch,allrespectedbusinessthinkers,andallgreatleadersconfirmthispoint.AsPeterDruckerputit,“cultureeatsstrategyoverbreakfast”.JusttakealookatSouthwestAirlines,thecompanywhichsawthegreatestvalueexpansionintheS&P500between1971and2001.HerbKelleher—itsCEOfor35years—oncesaid: “Givenenoughtimeandmoney,yourcompetitorscanduplicatealmosteverythingyou’vegotworkingforyou.Theycanhireawaysomeofyourbestpeople.Theycanreverse- engineeryourprocesses.Theonlythingtheycan’tduplicateisyourculture…Doyouknowthedifferencebetweenstrategyandculture?Well,whenNapoleonwasinParisinaroomwithallhisgeneralsaroundatable,discussinghowtoattackRussia,that’sstrategy.ButwhatmakesamillionmenmarchtoMoscow,thatisculture!” 
Ofcourseyoustillneedtohireoutstandingperformerswithgreatpotential;appointthemtotherightroles;identify,retain,motivateanddevelopyourbrighteststars;andbuildgreatteamsfitforthepurpose.Butyoucan’tmakethemistakeofignoringculture.Ifyoudo,you’llachieveverylittle,anditwon’tlastlong.Yourpeoplewon’tgoasfarastheycould,ortheywillleave. 
A Culture of Unconditional Love
Twobasiccompensationmodels 
Eat-What-You-Kill–inwhichpeoplepaydirectlyreflectsthebusinesstheygenerateandtheworktheyproduceforcustomers.–Equitable&economicallylogical 
Lock-Step-inwhichpeople’spayisunrelatedtotheirpersonalcontribution&insteadvariesaccordingtosomepre-establishedformulaerelatedtoyearsofserviceetc. 
Lock-stepisnon-existentinUSAfirms 
Professionalservicefirmsfollowaneat-what-you-killsystem. 
FewLock-steps-LawfirmWatchtell,Lipton,Rosen&KatzandMckinsey 
Thekeytoout-goingtheeat-what-you-killmodel–rigorouspeopleprocess&strongculture 
Lone Wolves Starving
6. The Better Society 
Oncewehaveallsurroundedourselveswiththebestinourownpersonal&professionallives,whynotextendthepracticetoourorganizations, institutions&nations?Thatiswheregreatpeopledecisionsmatterthemost.
BestPracticesforCEOsuccession 
StartPlanningearly,ideallywhenCEOtakescharge,butneverlaterthan3to4yearsbeforeheorsheexpectstoleave 
Create&maintainaclearoutlineofwhatyouneedfromtheCEOrole,informedbytheBoard&detailingalltherequiredcompetencies, 
Regularlyassessyourleadersagainstit. 
Buildyourinternalbench–identifying,assessing&developingpotentialCEOcandidates&benchmarkingthemagainstthebestexternaltalent. 
Lookexternallyformorecandidates-Plannedsuccessionapproach 
Considerbothinsiders&outsiders 
Executivesearchfirmcanaddgreatvalueinthis. 
Boardtoconductperiodicemergencysuccessiondrills-since50% ofCEOsuccessionsareunplanned. 
Robusttransitionprocess 
Russian Roulette at the top
Withouttherightpeopleonthetop&therightmixofboardacompanycannotsucceed. 
Clearstrategy,Alignmentoftheboardoncriticalchallengeslikethecompanyshouldgopublic,pursueabigtakeoveroramerger,ormakesmaller,moretargetedacquisitionsetc. 
Knowledgeoftheboardabouttheinsideknowledgeofthecompanyiskeytothequalityofboardcomposition. 
Unexploitedtalent–Womenontheboard 
Atrueleadingboardshouldmovefromcompliance&certificationtotrueLeadership,addingrealvaluethroughtheirvision&judgment. 
Getrightpeopleontheboard–createaprofileoftheidealcandidates 
Thereisnoneedforlineexperienceorexposureindustry-whatisneededisexceptionalprovencompetenceinkeyareasthatotherboardsmembersdon’thave. 
Healthymixofinsiders,whoprovidecriticalcompanyknowledgetotheboard,andoutsiderswhoofferdifferentperspectives.Leveragecultural& genderdiversityfortheteamtobeeffective 
True Leading Boards.. (1/2)
Boardcandidatesshouldalsobeformallyassessednotjustonexperienceandculturalfit.Butalsoonfourspecificboardcompetencies. 
Twoarerelatedtojudgment 
Resultsorientation(Astrongfocusonlong-termvalue&awillingnesstochallengethestatusquo) 
Strategicorientation(anabilitytohelpshape&implementcorporatestrategybyraisingkeyissues&providingrelevantadvice&counsel) 
TwoothersreflectValues&Behavior 
Collaboration&Influencing(anopennesstoteamwork&robust, rigorousdebate) 
Integrity&Independence(adesiretotakeprincipledaction,evenatpersonalrisk,forthegoodofthecompany). 
Prepareyourbestpeopletobegreatdirectorsbytakingonworkthateitherinvolvesmacrostrategy&otherbroadissues. 
InUSAalonetherearemorethan12,000publiccompaniesofferingmorethan100,000opportunitiesforboardservice. 
True Leading Boards.. (2/2)
Companiesneeddifferenttypesofpeopleleadingthecharge,dependingonwheretheystand. 
Inearlystagestocreateavisionofsustainability–Strongchangeleadership&influencingskills 
FromVisionintoactionsuccessfully&profitably–Resultorientation& commercialacumen. 
Fromthistoprogressionandproactivesustainability–leadersneedoutstandingstrategic&commercialorientationtoanticipatefutureneeds- drivemotivation&long-termrelationship 
Sustainabilitybecomesavirtuouscircle. 
Whenyoupursueit,yougetthesmartest,mostcreative,passionate& principledpeople. 
Thesepeoplecreateasharedvalueforall 
Thepeopleshouldworkforthecompanybecausethelovesitsvalues& thesenseofempowermenttheyget. 
AsperChouinard–“Hiregreatpeopleandleavethemalone“ 
Sustainability-the Virtuous circle
Greatpeopledecisionsfirststartwithawidepoolofcandidates–insiders&outsiders. 
Thesecondimportantaspectismakinggreatpeopledecisionsistocarefullyassesscandidatesagainstthemostrelevantcompetenciesfortherole/job. 
Partofthechallengeistochoosepeoplewhoaresimilar&familiarandmakeusfeelcomfortable. 
InthebookIndispensable:WhenLeadersreallymatter–varietyofcasestudiesfromAbrahamLincolntoWinstonChurchilltoshowhowasingleindividualattherightplaceintherighttiecansaveordestroyacountry. 
Twocategoriesofleaders 
FilteredLeaders–mostlyInsiderswhosecareerfollowedanormalprogression 
UnfilteredLeaders–Wereeitheroutsiderswhohadlittleexperienceorgottheirjobthroughexceptionalcircumstances. 
Highlyfilteredleadersachievedlittlechange 
Unfilteredoneshadthemostimpact. 
Electing Country Presidents
Singapore & Jamaica
Singapore&Jamaicawereidenticaltwinsuntil1965. 
Bothcountriesaresubtropicalislandsofsimilarsize&population. 
Bothveryweakeconomicswithlowpercapitaincome. 
50yearslater–SingaporehasbecomeoneofthemostcompetitivenationsinWorld-Percapitaincome>$60,000-4thhighestintheWorld 
Jamaicaremainsathirdworldstate,withapercapitaincome<$7,000.- 101stPlace. 
Singapore–extraordinaryevolution-startedwithasabenigndictatorship&evolvedthroughthedecadestoamuchmoreopen&democraticcountry. 
Nonaturalresources-Itthrivesbecauseinvestedintalentpassionatelywithconsistencybothinprivate&publicsector. 
Itwasduetotheextraordinaryleadershipwithaclearvision-Mr.LeeKuanYew. 
Hebroughtbestineachyear’scropofgraduatesintogovernment. 
Hedidnotlookatjustacademicresults,butalsoimagination,qualityofleadership,dynamism-especiallycharacter&motivation 
Singapore & Jamaica-(1/2)
Infewyears 
Publicsectorinstitutedmassivescholarshipprograms 
Rigorousassessmentpracticesfocusedonpotential. 
Extensivetraining&development 
Exemplaryrotation&milestonescourses. 
Outstandingpromotions,recognition&salarybenchmarkingpracticestoprivatesector 
ResultedinHigh-Quality,forwardthinkingpublicleadership–madeSingaporemoreattractivetoPrivatesector&talent. 
InvestingintopTalent,Singapore’spolitical&publicleadershavecreatedasocial&economicmiracle,overcomingboththecountry’sdifficulthistory. 
Allothernations,includingthosethataremuchfavored,shouldstrivetodothesame. 
Singapore & Jamaica-(2/2)
The Pope
ThePopehasmorethan4,000bishopsreportingtohim,whointurnleadsome400,000priests,whotendtomorethanonebillionfollowers.I 
Insuchanorganization,fewthingsaremoreimportantthanmakinggreatappointments. 
ChoosingasuccessortoPopeisagreatchallenge. 
Onepositivesignisthepope’swisechoicetoretireat85,acknowledgingthathenolongerhasthe“strengthofmindandbody”todothejobinsucharapidlychangingworld. 
Ageinevitablyerodesdecision-makingskillsandparticularlythefluidintelligencethatenablesustosolveproblemsnotencounteredbefore. 
Appointinghissuccessorisamuchmorecomplicated&challengingdecision. 
Thepope’sjobisvastlydifferentthantheonesdonebycardinals,justastheCEOroleisnothinglikethoseofC-Levelexecutives. 
Thepopeisaloneatthetop,withnopeersandnoday-to-dayboss(otherthanGod,whohappenstobeamasterdelegator). 
How to Pick up the next Pope-( 1/3)
Hehastodecideonallsortsofcomplexissues,inanvolatileglobalenvironment, facingenormouspressure.Meanwhile,thereisafixedpoolofcandidates:thecardinalswhomakeuptheselectioncommittee.(It’sanunusualprocessinwhichtherecruitersarethepotentialhiresandthedirectreportschoosetheirownfutureleader!) 
Butthecardinalsneedtoconsidertherightcriteria. 
ThreequartersofCatholicsliveinthedevelopingworld,whiletwo-thirdsoftheelectors(andcandidates)comefromEurope.Butthisisasideissue.Whatmattersarethefactorsthatbestpredictleadershipsuccess. 
ConsideringcandidatesforCEOroles,myprimaryconcernistheperson’spotentialtoperformwellinlarger,morecomplexroles.Therearethreecentralindicators. 
Thefirstistherightmotive. 
Doesthecandidatedisplaytheproverbialparadoxicalblendoffiercecommitmentanddeeppersonalhumility? 
Ishereallycommittedtobuildinglastinggreatnessandtomakeourworldabetterplace,fortrulyselflessreasons? 
Whilemostcardinalsshouldhopefullysatisfythiscriterion,ofcoursesomewilldoitmorethanothers 
How to pick up the next Pope-(2/3)
Fourkeyleadershipassets: 
Curiosity, 
Insight, 
Engagement,and 
Determination. 
Doesthecandidateproactivelyseeknewexperiences,ideasandknowledge, solicitingfeedbackandstayingopentolearningandchange? 
Canhegatherandmakesenseofavastrangeofinformationanddiscovernewinsightsthat,whenapplied,transformpastviewsorsetnewdirections? 
Ishegoodatconnectingonanemotionallevelwithothers,communicatingapersuasivevisionandhelpingothersstayconnectedwiththebroaderorganization? 
Doesheseekself-awareness,demonstrateempathy,andinspirecommitment? 
Finally,willhehavethestrengthtopersistinthefaceofdifficultiesandtheabilitytobouncebackfrommajorsetbacksoradversity? 
Last,butnotleast,Ilookatthecandidate’sabilitytomakegreatappointments. 
ThisisevenmoreimportantintheCatholicChurch;givenitsflatstructure,hugereachandgeographicspread,delegationisessential. 
“Themostimportantleadershipskillis,clearly,theabilitytomakegreatpeopledecisions,toputpeopleintherightseatsandtorigorouslytakethemoffthebuswhenyouhaveto.” 
How to pick up the next Pope-(3/3)
Take Away 
It'saclichéthatitis"people"whomakethedifferencewhenitcomestotopcompanies,butlikealotofcliches,it'sprobablytrue. 
AsSouthwestAirlines'HerbKelleheroncesaid: 
"Givenenoughtimeandmoney,yourcompetitioncanduplicatealmosteverythingyou’vegotworkingforyou.Theycanhireawaysomeofyourbestpeople.Theycanreverse-engineeryourprocesses.Theonlythingtheycan’tduplicateisyourculture.” 
AsauthorClaudioFernández-Aráozmakesclear,thewaytostartcreatingthatgreatcultureis"withyou,theleader,usingitasafilterforhiring",andthisbookaimstohelpinthatprocess. 
Asheexplains,thisisunsurprising.WearestillhardwiredtomakedecisionsaccordingtofourFs:Flight,Fight,FoodandFornication.Incavemantimes,whendeciding"CanIeatthatthingorisitgoingtoeatme?",relyingonotherswasimportant,andlookingforsimilaritiesnatural.Butwhatwasonceaneffectivestrategyisseriouslylimiting.Weappreciateandtrustpeoplesimilartous,yes, but: 
“Youcannotbesuccessfulinahighlyconnected,cross-cultural,globally-mindedenvironmentifyouseeksupportonlyfromothersexactlylikeyou.Youneedtosurroundyourselfwithpeoplewhohavediversebackgroundsandcomplementaryskills,andwhoproperlychallengeyou.”
To Sum up… 
Recognizingyourfailings 
Understandingexternalchallenges 
Assessingandselectingthebest 
Helpingyourstarsshine 
Fosteringcollectivegreatness 
Makinggreatpeopledecisionswheretheymatterthemost. 
“ Hire for Potential & Just not experience
Mail your comments to ramaddster&gmail.com

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