3. New Trends in Tourism Industry
Eco Tourism
Agro Tourism
Medical Tourism
Mice Tourism
Space Tourism
4.
The concept of Medical Tourism is not new one , In Roman Britain
patients traveled to the Hot Waters Springs to cure their diseases
Neolithic & Bronze Age
Mineral & Hot Spring Visit
18th & 19th Century
Spa
20th Century
Health Farm
Today's Global Market
Medical Tourism
5. Pioneer Medical Tourism Operator
Florence Nightingale was also considered a pioneer in the
concept of medical tourism as described in her own letters in
1856
She wrote detailing the condition, physical descriptions,
dietary information and other vitally important details of
patients whom she directed to the spas of Turkey which were
significantly less expensive than their home county of
Switzerland
she was obviously directing patients of
meager means to affordable treatment
6.
A practice that continued for 2,000 years. From the 18 th century
wealthy Europeans traveled to Spas form Germany to the Nile.
Since the early nineteenth century, when there were no restrictions
on travel in Europe
People visited neighboring countries in order to improve for their
health.
In this century, however, Medical Tourism expand to a much larger
scale. Thailand, followed by India, Puerto-Rico, Argentina, Cuba and
others quickly became the most popular destination for Medical
Tourists
7.
In the year 2007, six lakhs medical tourist came to Bangkok and
Phuket medical centers in Thailand, while approximately Four Lakh
and fifty thousand foreign patient visit India during that time.
From Neolithic and Bronze age where in people used to visit
neighboring countries for Minerals and Hot Spring, Today we have
reached the era where hospitals are more like Spas and Spas more
like hospitals
8. DEFINING MEDICAL TOURISM
Medical Tourism is also known as Medical Travel, Surgical Tourism ,
Health Tourism, Medical Value Travel, Health Care Abroad, Medical
Overseas, Overseas Medical and even Medical Outsourcing and
offshore Medical.
“ Providing cost effective private Medical care collaboration with
Tourism Industry for patient needing surgical and other forms of
specialized treatment.”
In simple words Medical Tourism is the process of traveling abroad to
receive superior medical cosmetic care by highly skilled surgeons at
some of the most modern and state of the art medical facility in the
world where the cost of treatment is comparatively very low than their
home country.
9. Global Medical Tourism Scenario
Medical Tourism is perceived as one of the fastest growing
segment in marketing.
Medical Tourism is an emerging concept Industry estimates
show that size of medical tourism industry stand between Rs.
1200 core and 1500 crore and is growing at the rate of 30
percent annually.
A CII Mckincy report (2003) says that medical tourism alone
can contribute up to Rs. 10,000 crore additional revenue to
up market territory hospitals and will account for 3% to 5% of
the total healthcare delivery market by 2012.
Over all Thailand, Singapore and India most advance in
Medical Tourism
10.
11. Country
No. of
Foreigners
treated in
(2002)
From
Strength
Thailand
6,00,000
USA, UK
Cosmetic surgery, organ
transplant, dental treatments,
Joint Replacement
Jordhan
1,26,000
Middle East
Organ Transplants, Fertility
treatments, cardiac care
India
1,00,000
Middle East,
UK, USA
Cardiac care, Joint
replacement,
Malaysia
85,000
USA,
Develop
countries
Cosmetic Surgery
South
Africa
50,000
USA
Cosmetic Surgery, Dental
Treatment
12. MEDICAL TOURISM IN INDIA
“ I have been waiting fore over a year in Canada to have an
abdominoplasty, breast list and reduction performed.
I
am 55 year old and really want to get on with these
surgeries as soon as possible……. ”
“We have no health insurance.
My wife suffers constantly from
back pain. We cant not even begin
to think about treatment in US because of extremely high
cost after seeing your operation on 60 minutes, we both
have a new hope…….”
13. MEDICAL TOURISM IN INDIA
Medical Treatment is the latest reason to visit India because
of the low cost with world class services and quality treatment.
India is promoting the ‘high-tech healing’ of private health care
sector as tourist attraction.
The ministry of tourism is encouraging Medical Tourism,
operators to sell the idea of traveling to India for low cost but
world class treatment.
Medical Tourism in India is a combination of several factors
which makes India a unique health care destination.
14.
Medical Tourism is forecast to become a $2.3 billion business for
India by 2012
Over 60,000 cardiac surgeries are done every year with
outcomes at par with international standards.
Multi-organ Transplants are successfully performed at 1/10 th the
in comparison to the West, patient from over 55 courtiers are
treated at India hospitals
15.
The Indian healthcare industry is undergoing a phenomenal
expansion and India in now looked upon as the leading
country in the promotion of Medical Tourism with an annual
growth rate estimate at 30%
India top-rated education system provides an estimated
30,000 doctors and nurses each year to meet this demand the
Indian government spend on the health care sector is
expected to around 8% of its GDP by 2010.
16.
India has many advantages that give temptation to
international travelers. The Advantages can be identified
in the form of :
-
Treatment-cum-leisure destination
Low cost consulting fee and treatment cost
Availability of advanced equipments
Availability of medical experts
No waiting period for treatment
Specialty treatment
-
17. Cost Comparison
Medical cost in India are one-tenth of cost in western
countries. For instance a Heart surgery costs $8000 in India
as against $30000 in US.
Similarly a Bone Marrow transplant cost $69000 in India as
compared to $250000 in US
18. Comparative cost for different ailments in India
Treatment
Approximate Cost in
India ($)
Cost in other major
Health care
Destination ($)
Approximate waiting
periods in USA/UK
( in month)
Open heart surgery
4,500
> 18,000
9-11
Cranio - facial Surgery
and skull base
4,300
> 13,000
9-8
Neuro Surgery with
Hypothermia
6,500
> 21,000
12-14
Complex Spine Surgery
with implants
4,300
> 13,000
9-11
Simple Spine Surgery
2,100
> 6,500
9-11
- Biopsy
1,000
> 4,300
6-8
--
4,300
> 10,000
Simple Brain Tumor
Surgery
19. India offers the best treatments in modern medicines and
in every medical division such as
-
Cardiology
-
Orthopedics surgery
-
Eye care
-
Gynecology
-
Cosmetic Surgery
-
Dental Surgery
20. It also provides traditional method of treatments such as
-
Ayurvedic
-
Homeopathy
-
Naturopathy
-
Reiki
-
Yoga
24. Indian Doctors excel in surgery
India’s private hospitals have gained international recognition
for their stat-of the –art facilities and diagnostic center besides
unsurpassed skills. The technology and procedures are on
par with hospitals in developed nations
27.
In the era of globalization India is also ahead in health
care, this fact has now been realized the world over
regarding medical facilities with most competitive
charges for treatment of certain medical problems.
28. The demand for Indian healthcare services primarily
come from three types of consumers.
Group
Description
Countries
Demand Driver
Non residential
Indians
Numbering 20
million across the
world
Low cost healthcare combined
with trip back to home
Patients from
countries with
under
developed
facilities
Nepal, Burma,
Quality healthcare at affordable
Bangladesh, African prices
Countries, Middle
East, Latin America
Patients from
developed
countries
USA, UK, Canada
Low cost of healthcare,
capacity constraints for
services in home country
29.
Foreign patients can get package deals including, flights,
transfers, hotels, treatment, and post operative vacation
for their medical visits to India.
Many foreign patients prefer to combine their leisure and
relaxation visits to India with healthcare
30. Medical Tourism Operator
Medical Tour Operator Organization or Company is actually
working as Medical referral Agency
Select the right doctor and right Hospital for patient
Visa Arrangement
Provide Hospitality Service
Holiday Leisure Package
31. Step 12.
Follow up &
Return to home
Step 1.
Need to send query
along with details
Step 11.
Post Operative
Vacation
Step 10.
Treatment as per
Dissuasion
Step 3.
Doctors Feedback
Medical Tourism
Procedure
Step 4.
Finalize Treatment
Step 5.
Quotation & Details
Forward
Step 9.
Appointment with
Request Doctor
Step 8.
Airport Pickup
Hotel Check in
Step 2.
Identify a suitable
Doctor & Hospital
Step 7.
Arrive in India
Step 6.
Finalize Details
& Advance Payment
33. Guideline for Identifying procedure for Medical
Tourism
The Patient is able to Travel
The Surgery is commonly performed at the referral hospital
with demonstrable quality out comes
Local Follow-up are upon return home can be arranged if
needed
The patient can safely travel within a reasonable time, post
procedure
Post operative care
Post vacation trip
Co-ordination between the Healthcare and Tourism
34. Hospitality Services
Service to the patient start from the moment they contact till
the time they land in India and leave back for their home
country. Some of this hospitality services are important
-
Airport Pick-up & Drop
Visa / Sightseeing Arrangement
Translator ( if required )
Coordinating appointments
Accommodation for companions
Cuisine
Holiday Package
-
35. Health Holiday Packages in India
In a country as diverse and complex as India, it is not
surprising to find that people here reflect the rich glories of the
past, the culture, traditions and values relative to geographic
locations and the numerous distinctive manners, habits and
will always remain truly Indian
36. Interesting Destinations
Paradise Kashmir – Snow Fall Special
Go-Goa
Maharashtra Unlimited
Royal Rajasthan
God Own Country – Kerala
Himachal-Nature's Paradise
37. The Golden Triangle
Delhi
Agra
Jaipur
Duration :
07 Days / 06 Nights
Accessibility :
By : Air / Train
Local Sightseeing by Car
40. Future Strategy for Medical Tourism development
Medical Tourism is one sector that has show consistently high
global growth in recent years.
India too achieved spectacular success in tourism with a
growth rate the surpassed the global average consequently.
India’s share in the world tourist arrival continued to increased
from 2002 onwards.
India offers a variety of services for overseas patients.
41. Role of ICRI Promoting Medical
Tourism
Medical Tourism Education
MBA ( Health Care Management
Two years full time PG regular course with option to
specialize in final year either in Hospital Operations
Management (HOM) or Medical Tourism (MT)
Degree will be awarded by University recognized by UGC
Provide Train Manpower to Medical Tourism & Health
Care Industry