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Coca-Cola in Rural India

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rajsinghprofessional
rajsinghprofessional

This presentation contains how Coca- Cola entered in rural market and how Coca-Cola captured untapped rural market

BusinessUnterhaltung & Humor
1 von 45
Coke in Rural India Submitted to:- Mr.N.H Mullick
 
Rural Market Scenario ,[object Object],[object Object],[object Object]
Rural Market Scenario ,[object Object],[object Object],[object Object]
Rural Market Scenario ,[object Object],[object Object]
Rural Market Scenario ,[object Object],[object Object]
Coke in India ,[object Object],[object Object]
Coke in India ,[object Object],[object Object],[object Object]
Coke in India ,[object Object],[object Object]
Coke in India ,[object Object],[object Object],[object Object]
Coke in India ,[object Object],[object Object],[object Object]
Coke Rural Initiatives ,[object Object],[object Object],[object Object]
Coke Rural Initiatives ,[object Object],[object Object],[object Object]
Coke Products:
Coca- Cola in Indian Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
‘ Thanda’ Goes Rural ,[object Object],[object Object],[object Object]
‘ Thanda’ Goes Rural ,[object Object],[object Object],[object Object]
‘ Thanda’ Goes Rural ,[object Object],[object Object]
Brand Localization Strategy: The Two Indias ,[object Object],[object Object],[object Object],[object Object]
India B: “Thanda Matlab Coca-Cola” ,[object Object],[object Object],[object Object],[object Object]
CCI’S Rural marketing strategy ,[object Object],[object Object],[object Object],[object Object]
Availability ,[object Object],[object Object],[object Object],[object Object]
Availability ,[object Object],[object Object]
Availability ,[object Object],[object Object]
Affordability ,[object Object],[object Object],[object Object]
Affordability ,[object Object],[object Object],[object Object],[object Object]
Acceptability ,[object Object],[object Object],[object Object]
Distribution Strategy ,[object Object],[object Object],[object Object]
Coke Rural Market 5,472 4,263 3,935 Distributors 25% 21% 13% Rural Penetration 158,432 130,375 81,388 Rural Coverage 2003 2002 2001
CCI’s distribution system in urban areas CCI’s distribution system in Rural areas Distribution Strategy
Advertising Strategy ,[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object]
 
Advertising Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising Strategy ,[object Object],[object Object]
 
Rural Success ,[object Object],[object Object],[object Object],[object Object]
Pepsi Vs Coke ,[object Object],[object Object],[object Object],[object Object]
Market Share
Future Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Future Prospects ,[object Object],[object Object],[object Object]
Pesticides Issue ,[object Object],[object Object],[object Object],[object Object]
 
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