Marketers have an option

1. Conversational Marketing Post
http://blogworks.in/blog
January 7, 2014
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2. Random Clusters V/s Tribes by Choice
Image: http://campdesoto.com
Source: Seniornet.org
We used to hope we got the demographics/ psychographics right…now
customers are forming camps.
www.blogworks.in
January 7, 2014
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3. Broadcast V/s Narrowcast
Sure it may mean we need to work with more groups sometimes...
www.blogworks.in
January 7, 2014
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4. Sales Pitch V/s Conversations
Cartoon: Seniornet.org
Krishna mastered the art of speaking to each, while speaking with many...
www.blogworks.in
January 7, 2014
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5. Tell me…
 How did you make your last purchase decision?
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Buying a movie ticket
Selecting the new car
Deciding on the school for your child
New job
Anything...
 Traces of this?
January 7, 2014
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6. Layers of influence, on purchase decisions
Expert Opinion
Peer Reviews
Company website
Advertising
Media
BLT
Others
Markerter’s view
www.blogworks.in
January 7, 2014
(Transparent, conversational)
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7. Blogs and social media are complementary to your efforts
 Advertising will continue to drive sales
 Media relations will drive visibility
 Blogs & social media bring transparency, a first-hand
perspective based on participation both from the company and
the consumer
January 7, 2014
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8. Visit us at www.blogworks.in
January 7, 2014
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