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Fundamentals of advertising v3

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Fundamentals of Advertising
WHAT IS ADVERTISING?
Advertising is: ,[object Object],[object Object]
PARTS OF AN AD
Parts of an Ad Headline Body copy logo Baseline
Parts of an Ad Lead in Body copy Baseline logo Legal Visual Headline Contact
Body copy Visual Headline Contact logo
Ads
 
 
 
 
Fundamentals of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHY ADVERTISE?
Why Advertise? – The purpose of Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The purpose of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The purpose of Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW TO ADVERTISE?
Advertising – By category ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHEN TO ADVERTISE?
WHO ADVERTISES?
Who Advertises? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHERE TO ADVERTISE?
Media - a broad classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Advertising mix Consumers Advertiser Media Advertisement
Thank You

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Fundamentals of advertising v3