2. A STUDY ON INVESTMENT PERSPECTIVE OF
INDIVIDUAL INVESTORS IN DURG, BHILAI AND
RAIPUR (CHHATTISGARH) WITH REFERENCE
TO INDIA INFOLINE
3. 1. To know the awareness of investors about Share market.
2. To find out the COMPETITIVE POSITION of India
Infoline.
3. To promote the sales of De-mat account of India
Infoline.
4. To know the individual perceptions about share market.
5. To know the risk taking capacity of individual’s.
6. To know the sector wise interest of individual’s.
4. The IIFL (India Infoline) group, comprising
the holding company, India Infoline Ltd
(NSE: INDIAINFO, BSE: 532636) and Its
subsidiaries, Is one of the leading players in
the Indian financial services space.
5. Mr. Nirmal Jain
◦ Chairman & Managing Director
Mr. R. Venkataraman
◦ Executive Director
Mr. Nilesh Vikamsey
◦ Independent Director,
Mr. Sat Pal Khattar
◦ Non Executive Director,
Mr. Kranti Sinha
◦ Independent Director
9. ‘Best Broker, India‟ by FinanceAsia.
The „Most improved brokerage, India‟ in the
AsiaMoney polls.
„Fastest Growing Equity Broking House - Large
firms‟ by Dun & Bradstreet.
A forerunner in the field of equity research, IIFL‟s
research is acknowledged by none other than Forbes
as „Best of the Web‟ and „…a must read for investors
in Asia‟.
10. A network of over 2,500 business locations spread
over more than 500 cities and towns across India
facilitates the smooth acquisition and servicing of a
large customer base.
All IIFL offices are connected with the corporate
office in Mumbai.
11. 1. Research Methodology refers to search of knowledge;
one can also define research methodology as a
scientific and systematic search for required
information on a specific topic.
2. The word research methodology comes from the word
“advance learner „s dictionary meaning of research as
a careful investigation or inquiry especially through
research for new facts in my branch of knowledge for
example some author have define research
methodology as systematized effort to gain new
knowledge.
12. PLACE OF STUDY: The study was conducted in
different places in Durg, Bhilai and Raipur
(Chhattisgarh)
Research Instrument: The method used for
data collection was “questionnaire method”. The
questionnaire is a structured one with close ended and
multiple choice.
Research Design: The Research design is purely
and simply the framework of plan for a study that
guides the collection and analysis of data. Descriptive
Research design was used for this research.
13. Sampling Technique: The technique adopted here is the
probability sampling, STRATIFIED sampling was
adopted
SAMPLE SIZE: For the present study respondents have
been selected from different places in Durg, Bhilai and
Raipur (Chhattisgarh). The sample was taken as 100
respondents.
SAMPLE UNIT; The unit comprises of the questionnaire
of 24 set of questions
14. A sample design is definite plan for obtaining
an overall analysis from a given population. It
refers to the technique or the procedure, the
researcher would adopt in selecting items to
be included in the sample research should
select design which would be reliable and
appropriate for the study.
15. Data collection is an actively in marketing research.
The design of the data collection method is the spine
of research design. The sources of data are classified
in to two types-
1) PRIMARY DATA
2) SECONDARY DATA
16. The primary data are fresh data collected directly from
the field and therefore consist of original information
gathered for the specific purpose. The information is
collected with the help of questionnaires a set of 24
questions.
17. The secondary data are the data, which the
investigator borrows from other who have collected it
for various other purposes. Therefore it may not
entirely be reliable. It is less expensive and involves
less expensive and involves less time and labor than
the collection of primary data.
Books ( BUSINESS RESEARCH METHODOLOGY BY C.R
KOTHARI)
WWW.MONEYCONTROL.COM, WWW.NSCINDIA.COM,
WIKIPEDIA
BLOOMBERG SOFTWARE
18. If a population from which a sample is to be drawn
does not constitute homogeneous group.
stratified sampling technique is generally applied in
order to obtain a representative sample.
Under stratified sampling the population is divided into
several sub populations that are individually more
homogeneous than the total population.
19. Do you prefer to invest in share?
YES
37%
NO
63%
YES NO
20. Age of the Respondent-
ABOVE 75 YEARS
ABOVE 50 YEARS TO 75
0%
YEARS
5%
BELOW 25 YEARS
41%
ABOVE 25 YEARS TO 50
YEARS
54%
BELOW 25 YEARS ABOVE 25 YEARS TO 50 YEARS ABOVE 50 YEARS TO 75 YEARS ABOVE 75 YEARS
21. Occupation of the Respondent-
STUDENT
BUSINESS
5% SERVICE
41%
54%
SERVICE BUSINESS STUDENT
22. Where do you prefer to invest your money?
70
63
60
50
40
30 Series1
20 18
10 7
5 5
2
0
BANK SHARE MUTUAL REAL ESTATE INSURANCE OTHER
DEPOSIT FUND
23. If yes, out of following, which intermediating
company would you go for?
NIRMAL BANK
KOTAK SECURITIES
11%
14%
ICICI
16%
SHARE KHAN
24%
RELIANCE MONEY
5%
INDIA INFOLINE
30%
KOTAK SECURITIES SHARE KHAN INDIA INFOLINE RELIANCE MONEY ICICI NIRMAL BANK
24. Most of the people are not much aware of share market and its
benefit.
Internet and Newspaper are the best tools to conduct a stock market
research before investing money into shares.
Factors like reputations of the company plays an important role
while finalize a stock company.
Stock market research is not essential for investing your money to
earn high returns.
ABOVE 25 YEARS TO 50 YEARS are the age group of most of the
people who are investing in share market.
Most of the people are investing in share market GREATER THAN
RS. 5000 TO RS. 15000.
For earning short term profit, people are investing in share market.
Young unmarried stage is the most suitable stage to invest in share
market.
25. The project survey is carried out only in Durg, Bhilai
and Raipur region (Chhattisgarh)
The results are based only according to customer‟s
response which may vary.
Sample size of survey to determine the position of the
firm is only 100; hence the level of significance may
vary.
Lack of interest of respondents.
Time will be a major constraint.
Lack of availability of full information
26. A person can open only DEMAT ACCOUNT and TRADING
ACCOUNT through INDIA INFOLINE but through share broking
house like ICIC SECURITIES, SBI, HDFC SECURITIES, a person
can open DEMAT ACCOUNT, TRADING ACCOUNT as well as
BANK ACCOUNT.
Most of the people are not much aware of share market and its benefit.
So INDIA INFOLINE can take general awareness of securities
investment plan to the customers.
INDIA INFOLINE should maintain the customer satisfactions.
The Company should increase Exposure. It is the good tool to capture
the market.
To increase awareness about Share Market and the name India Infoline
itself, the company should organize campaign. The campaign can be
weakly, monthly, yearly, it will give a good result to the company to
capture market in the competitive position.