2. CONTAINS:
Introduction of Decision Making
What is decision making process
Effective decision making
Decision making condition
Decision making under certainty
Decision making under risk
Decision making under uncertainity
3. DECISION MAKING
Decision-making is the selection of a belief or a
course of action among several alternative
possibilities. Every decision-making process
produces a final choice; it may or may not prompt
action. Decision-making is the process of identifying
and choosing alternatives based on the values and
preferences of the decision-maker.it's very
important..
4. DECISION MAKING PROCESS
INCLUDES
• recognizing and defining the
nature of a decision situation
• identifying alternatives
• choosing the ‘best’
effective] alternative and
• putting it into practice.
[most
5. off
employees, or terminating a
strategic alliance.
Sometimes effective decisions must be
made to:
• Optimize some set of factors
such as profits, sales, employee
welfare and market share or
• Minimize loss, expenses or
employee turnover or
• Select best method for going out
of business, laying
8. DECISION MAKING UNDER CERTAINTY
A state of certainty exists when a decision maker knows, with
reasonable certainty, what the alternatives are and what
conditions are associated with each alternative.
Very few organizational decisions, however, are made under
these conditions.
The complex and turbulent environment in which
businesses exist rarely allows for such decisions.
9. DECISION MAKING UNDER RISK
Risk condition is accompanied by the average
level of confusion, moderate risk of taking the
wrong decision.
Decisions such as these are based on past
experiences, relevant information, the
advice of others and one’s own judgment.
Decision is ‘calculated’ on the basis of
which alternative has the highest probability of
working effectively.
10. DECISION MAKING UNDER
UNCERTAINTY
A condition in which decision maker
does not know all the choices , as well
as risk associated with each of them
and possible consequences.
Most of the major decision making
in today’s organizations is done
under these conditions..
Intuition, judgment and
experience always play major roles in
the decision- making process under
these conditions.