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Pace University Northeast Regional Conference Presentation (AITI Solutions, LLC)
1. Participatory Marketing November 22, 2008 November 22 nd , 2008 Pace University Marketing Association Presents: The 3 rd Annual AMA Northeast Regional Conference In New York City Hosted in collaboration with Hofstra University American Marketing Association Save the Date!
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7. It is about customers getting actively involved in the promotion of your brand It is about marketing with your customers rather than to them It is about engaging customer to take an active role in plotting your brands future Marketing is about Participation It is about charging up your customers and community and putting them in charge It is about community and collaborative filtering