How the JETAA Auckland chapters uses numbers and relevance, events relevant to the JET community, and networking to stay relevant.

1. Staying Relevant
2014 JETAA Oceania Conference

2. 1. Numbers and relevance
2. Events relevant to JET community
3. Networking

3. 1. Numbers and relevance

4. 550 20 10
4%

5. 100
1,100
2,100
3,100
4,100
5,100
6,100
7,100
AxisTitle
JET Participants
Total
US
UK
Canada
Australia
NZ
Ireland
Other

6. -
50
100
150
200
250
300
350
400
450
500
AxisTitle
JET Participants
Australia
NZ

7. - 2 4 6 8 10 12 14 16 18
Hyogo
Nagasaki
Hokkaido
Ehime
Kagoshima
Hiroshima
Shizuoka
Nara
Hamamatsu City
Yamagata
Fukushima
Saitama
Niigata
Mie
Shiga
Kyoto
Wakayama
Tottori
Kobe City
Aomori
Akita
Gumma
Ishikawa
Kagawa
Kochi
Fukuoka
Prefectural Participants

8. Top 5
Prefectures
25%
Other
75%
Prefectural Participants

9. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2007 2008 2009 2010 2011 2012 2013
2013 JETAA AKL Requirements
Males
Females
20-25, 70%
26-29, 18%
30-35,
9%
Over 35, 2%
2013

10. Insights:
• Only 4% of community is engaged
• Increasing returnees in short term
• Five prefectures are home to 25% of participants
• 90% of new participants are under 30 years old
• Slight bias in female returnees

11. Opportunities in growing the chapter’s relevance:
• Plan for more returnees in coming years
• Feedback from current participants
• Focus on top 5 prefectures
• Understand 20 to 25 year old engagement
• Younger committee
• Decentralise / Regional sub-chapter
• Set a target engagement score (8%)
• Emergent planning to deliberate strategy

12. 2. Events relevant to JET community

13. Staying Relevant – who are our stakeholders?

14. Staying Relevant
- How do we know what events people want..?
1. Adhere to our constitution
2. AGM and monthly committee meetings
3. Networking…
Perhaps we should also survey members and stakeholders?

15. • Japan day (organised by Nihonjinkai)
• Taste of Japan (organised by New Zealand Japan Society)
• Tsudoi (twice monthly conversation nights organised by NZJS)
• Hanami (with NZJS)
• Rotorua Ekiden (compete against an NZJS team)
• Tanabata at Stardome Observatory
• Bounenkai & other social dinner/karaoke
• Family sports day at park/beach
• Japanese and International Film Festivals
• Hiking weekend away (Tongariro, Tarawera)
• Promoting JET at University information sessions & careers expo
• AUT Japanese speech contest (assist with judging)
• High School video competition
• High School Hiragana / Kanji competition
• NCEA prep day / High School Japanese Support day

16. 1. Pub Quiz
- $200 JETAA budget for prizes and token bar snacks on each table.
- Free room hire, including TV screen to hook up power point.
- Print out answer booklets (at work…)
- 100% of the entry fee to go towards the chosen charity.

17. 2. Tanabata Event
- Visit Stardome for a family fun-day including games
outside in the park and planetarium show
- If 20 or more people, show at planetarium is $8 per adult
($7 child)
- BBQ provided by JETAA
- If charge $20 pp then rest can go towards chosen charity.

18. 3. Charity Dinner
- Tickets cost $55 and include a 3-course
set meal
- Maximum dining capacity 100 people
- $20 from each ticket to go to charity
- Additional donations on the night of
$550
- TOTAL given to charity of $2550

19. Presentation from a CIR who was living
in Sendai at the time of the Tsunami
Live music performance
Note: donation bucket in background

20. - On 11th March, (or closest possible day)
- Set up a table in prominent downtown location &
have JETAA members fold 1000 Origami cranes.
- Have information sheets & donation buckets.
- Invite public to learn to fold a crane.
- Promotes JET in the community
while also raising money for Japan.
4. Senbazuru

21. Promoting your event
• Send an email to your database of members
• Ask your connections (other Japanese related interest groups, Universities,
Japan shops, local council etc) to email, post on website or hang-up posters
• Post on all Japan related Facebook groups & twitter
• Submit a promotional article in E-newsletters/magazines
• Add social sharing buttons to your website
• Register your event with event websites e.g. eventfinder.co.nz

22. 3. Networking
“It’s not what you know…”

23. What is an Alumni?
1. An organised group of members (network)
2. Sharing a common experience (commonality)
3. However, members may not share common interests, purpose and
may come from diverse backgrounds (diversity)
4. Provides prestige, belonging, dialogue (mutual benefits)

24. Mutual benefits
Commonality
Alumni
Diversity
NETWORKING

25. What is a networking event?
An event that provides opportunities for people to:
• To connect/reconnect
• Develop rapport
• Express themselves
• Make an impression
• Raise their profile
• Grow their circle of influence
• To develop long term relationships
• Mutually benefit

26. Types of face to face networking
• Cocktail / mixer networking
• Community group networking
• Speed networking
• Employment networking
• Breakfast / Strong Contact networking
• Chamber of Commerce / Casual networking
• Professional networking

27. Type of Networking Event Advantages Disadvantages
Cocktail / mixer
networking
More comfortable for members
Easier for people to connect on their
terms
Better for introverts
Ease of planning
Easy going atmosphere = lack of
engagement
Weak theme
May not drive benefits for members
Community group
networking
Opportunity for a stronger theme
Chance to plan for compatible groups to
interact
More beneficial connections
Theme may be too controlled
Needs strong alignment between
communities to deliver benefits
More effort for planning
Speed networking Increased connections
Opportunity to meet all members
Prevents members staying with
familiars
Too intense for introverts
Highly structured
Planning effort

28. Networking – leverage JET strengths
• Japan has a broad fan base – our knowledge is a popular platform
• Capitalise on our people skills
• Help returnees quickly connect
• Encourage others to step out of comfort zone
• Use our professional skills
• Facilitate communities
• We are leaders!

29. Networking keeps JETAA relevant to community:
• Focus on individual more powerful than group politics
• Members connect to others relevant to them
• Provides chapters an opportunity to better understand members
• Raises chapter profile if strategically aligning with other communities