Weitere ähnliche Inhalte Ähnlich wie The Future Advertising Ecosystem. Defining a Priority list. (20) Mehr von Ingrid Ihasz (20) Kürzlich hochgeladen (20) The Future Advertising Ecosystem. Defining a Priority list.3. Do you want to transition from
photography to videography? You have
to see this!
LEARN DSLR FILMMAKING!
7. 7
Let me be my
online marketer
self again
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10. We realized what it means not to have 3rd
party cookies for targeting
10
80% drop in revenues
in Firefox
Source: HOPPex, Hungary, Sept 2019
12. 12
Just to make sure we are on the same page
1st party 3rd party
cookie vs. data
13. A few months later Covid-19 hit hard
13Source: HOPPex revenues, Hungary, 2019 vs. 2020
16. It’s hard to follow where the money goes
Only 45% of total programmatic revenue reached publishers
(WARC, 2017)
15% of advertiser spend couldn’t be traced (“unknown delta”)
(ISBA-PwC, 2020)
16