good advertisement versus bad advertisement

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the good ad was camlin permanent markers(widow scene),while the bad ad was workplace worksafety (boiling water falls over the body) for videos : youtube

Business Technologie

5 GOOD ADVERTISEMENT &BAD ADVERTISEMENT GROUP MEMBERS FATIMA IKRAM SHAHID NAWAZ BANGASH SANIYA RAZA ROMA RIAZ SAAD BIN KAMAL MARKETING MANAGEMENT

[object Object],[object Object],[object Object],[object Object]

ADVERTISEMENTS A paid form of non personal communication from an identified sponsor.

Point of purchase advertisement Place advertisement Online advertisement Direct response advertisement Media advertisement ADVERTISEMENT TYPES

TV advertisement Good advertisement Bad advertisement

CHARACTERISTICS OF A BAD ADVERTISEMENT Media plan missed the mark Uninspired creative strategy Lack of technical sophistications Unattractive Unconvincing product claims

Suggestions for Bad Ad Put an enliven creative strategy Give guiding ads than to evoke Emotions of fear

More Suggestions ,[object Object],[object Object]

CHARACTERISTICS OF A GOOD AD Exposure intentions

Characteristics Attention Understood Comprehension

Comparisons ,[object Object],[object Object]

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