Qwilt's Presentation from CDN World Summit 2012 in London

1. Creating a Symbiotic Video
Delivery Value Chain
Alon Maor, CEO & Co-founder
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2. Axiom: Videos should travel the shortest
distance to the consumers
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3. (1) Getting video across the Internet Divide
A
B
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4. (2) Getting video across the “eyeball” network
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5. Question of ‘when’
not ‘if’
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Qwilt – Confidential Proprietary

6. Two Related but Distinct Problems
A B
Geo “Cross Continent” “Cross UK”
Challenge
Goal Content Delivery Traffic Management
Content 100% of content library Bandwidth impacting
Equipment Data center gear Networking gear
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7. Two
Complementary
Solutions
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8. Legacy Approaches:
“Bolting together” general purpose products
Traffic Steering Storage
Video Delivery Load Balancing
Analytics 8

9. Qwilt - Purpose-Built Unified Software
Architecture for Video Delivery
Operator Commercial Content Provider
CDN CDN CDN
QwOS™
Unified Video Delivery Software
COTS Hardware
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10. Black-Box Scenario
Internet
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11. Qwilt - Universal Delivery Solution
Internet
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12. 5x Faster, Smaller, and More Power Efficient
First Generation
Caching
Solutions
Data
Switches
Mgmt
Server
Storage
Enclosures
Cache
Engines
5x Single
Unified
Device
Comparison for 20 Gbps Processing / 5 Gbps Video Delivery Solution
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13. Delivering 50% of Netflix traffic at peak
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14. New Monetization Avenues
$ $
$ $
$ $
Service Provider
Subscriber Edge Access Aggregation Core
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15. Quilt (v.) – to stitch between pieces of material
Qwilt (n.) - Bringing Service Providers and
Content Providers together
www.qwilt.com 15