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SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
NAME: Darren Tan Quan Wen (0322662)
LewQuo Ming
Michelle
TangYingJien
INTRODUCTION TO BUSINESS (BUS 30104)
FINAL ASSIGNMENT: CHARITY DRIVE
LECTURER: MS. TAY SHIR MEN
SUBMISSION DATE: 14TH DECEMBER 2015
INDEX
No Content Page
1 Executive Summary 3

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2 Objective 4 – 5
3 Target Market 6
4 CompetitionAnalysis 7 – 8
5 Product & Packaging 9 – 11
6 Pricing 12
7 Promotion 13 – 16
8 Sponsors 17
9 Distribution 18 – 19
10 Green Measures 20 - 21
11 Human Resource Planning 22 – 23
12 Evaluationof Result 24 – 26
13 Appendices 27 – 30
Executive Summary
In groups of 4, Foundation in Natural and Built Environments students who took the
Introduction to Business module were involved in an annual charity drive. The
purpose of this assignment is to raise funds for a charity organization. This gives us
an opportunity to run a business venture and also to gain experiences about how a
business is run throughout aweek.

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Our team decided to raise funds by selling sweet or desert food and tries to find a
sponsor. However we encounter lots of problem during our charity drive, we sold
several of products. Which is frozen yogurt, cotton candy, cakes, coffee and meggi
mee. Basically we change product every day, due to machinery problem we had for
our main product,which is frozen yogurt and cottoncandy.
All profit will be donated to the Persatuan Penjagaan Kanak-Kanak Cacat Klang
Selangor (PPKKCKS), It’s a home fill with of disable children. We chose this charity
organizations because the house is in a bad condition and most kids do not have
enough material to study. Therefore we want to raised funds to provided them
betterequipment and facility.
A totalof RM 2152 was rasied byour team.
Objectives
1 Breast Cancer Welfare Association (BCWA)

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- 4, Kampung Raja Uda, Lorong Bunga Raya, 42000, Pelabuhan Klang,
Selangor, 42000, Malaysia
- +60 3-3165 4312
The reason we decided to donate to PPKKCKS is because it’s a home fill with disable
children. The house is in a bad condition and most kids do not have enough material
to study. Therefore we want to raised funds to provided them better equipment and
facility.
2 Professional & Personal Objectives
i. A target of RM 25000
ii. Sales profit of RM 2500 and more to cover up our costs
iii. Target sales of productsaltogether,
154 Frozen Yogurts
10 cottonscandy
50 packs of coffee
56 packs of meggimee
150 cakes
3 Personal Objectives
i. Obtain new skills such as marketing techniques, accounting skills and
planning strategies
ii. Strengthengroup work/cooperation
iii. To gaina memorable experience together

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Target Market
 Students
Most students in Taylor’s Lakeside University come early for morning classes
due to the limited parking spaces and do not have time for their breakfast.

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Most of them would usually buy some convenient food such as waffle and
snacks from the vending machine. Most stalls in campus sell foods that are
packaged, students can just come and buy it and go for their class, which is
very convenient for them to do so. Judging by the fact that there are a lot of
students would spend their money on luxury stuff such as Starbucks,
Chatime etc. We believe that students in Taylor’s University
have high spending power.
 Friends
We promoted about what we are doing and what we are going to sell on
social medias like Facebook, Instagram and Twitter, our friends would know
about this charity drive and support us. And because it is easier to
communicate with them about our products compare with strangers,
therefore it would also be easier to persuade them to buy our products. The
purpose of our charity drive is to earn profit in order help our charity
organization, so we would emphasize this fact to persuade our friends to
support our charity organization. Most of them have normal spending
power.
Competition Analysis
Our competitors are of course the other groups in our business class that were also
involved in the same charity drive as us, but the two of our main
competitorswere:
1) Isy Roc’s Group

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They were also selling ice cream like us but ours is yogurt, which is more
expensive, then theirs. Besides that they also sold different types of toping
and different flavours. We were worried that no one would buy our frozen
yogurt as we heard quite a number of customers claiming that the other
group’sice cream taste betterand its cheaper
● Strengths:
Wide varieties of toping andflavour icecream.
● Weaknesses:
Only one product theyare selling
2) Justin’s Group

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Pretty sure that this group is the strongest among all and is most of the
other group’s competitor. A sausage company sponsored this group.
Everyday their booth will be crowded and people were lining up
throughout thefivedays of charity drive.
● Strengths:
They did not have to walk around with trays of what they are selling to ask
others if they are interested or not, instead, people come over and ask if they
are ready to sell. Due to thesausage smells that attractspeople.
● Weaknesses:
They don’t have much business after lunch hour or breakfast hour. it takes a
long time to prepare thefood.
Product & Packaging
1. Frozen Yogurt
Flavours: Original, Corny Flakes, Crunchy Popcorn, Sweet Oreo, Strawberry
and Chocolate

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2. Cakes
Flavours: Green Tea, Tiramisu, Passionate Chocolate,Cheese and Banana
3. MaggieMee with Egg

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4. Coffee
5. Roses

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Pricing
The following is our price list for theproducts that we have soldduring the charity
week.
Frozen Yogurt ofall flavours are sold at RM8 each cup. The green tea and banana
cake is sold at RM9 whiletiramisu, cheese and passionatechocolatecakeare sold at
RM10. Maggiemee with egg is soldat RM5 while without egg is RM4.50 but most of
thecustomers have placed orders with egg.The coffee is sold at RM1 per cup.
Finally, theroses are tied up with our charitywhere you can donateRM5 and above
to receive a rose. In otherwords, theroses are soldat RM5 each.
Cost Price
(RM)
Selling Price Units Revenue (RM)
Frozen Yogurt 4.50 8.00 154 1232.00
Cake 5.00 9.00 40 360.00
Cake 6.00 10.00 90 900.00
MaggieMee 2.00 5.00 56 280.00
Coffee 0.50 1.00 27 27.00
Roses 1.00 5.00 10 50.00
TotalRevenue (RM): 2849.00

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Promotion
We have used several methodsto promoteour products to thepublicin order to
boost our booth popularity.Ourpromotionmethodsare carried out face to face and
through socialmedia.
1. Posters
We have designed our own posters for each of our products.This is to attract
attentionfrom customers and let themknow what products we are selling. It
is easier to show and explain theproducts we have to customers with the
poster. Theposter also comes in handywhen promoting our booth through
socialmedia such as Facebook,Whatsapp andEmail.
2. Promotions
We have introduced interesting promotionsfor our products too.For
example, thenormal pricefor a boxof cake is RM10 but you willbe able to
get a second box at RM8. This way, customers can save RM1 for each
purchased cake. In the long run, we are also able to sell more cakes even if
our profit earned for one cake is lower.
We have also tied up therose with our donationwhere each RM5 is donated,
we willgive them a rose for free.

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3. Face to face promotion
During charitydrive week, we have promoted our booth to customers
(students walking byour booth)through faceto face promotion.We have
approached themandexplained about theaim of our charitydrive week and
convinced them to buy our products.
4. FacebookPromotion
We have created a Facebookpagecalled “CloudFactory” where we have
heavilypromoted each of our items, giveupdates on our dailysales and have
creative posters. The posts are attractivelywritten so that peoplewillbe
convinced to approach ourbooth.Allinformation about thecharitydrive and
our booth is written clearly there.

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5. Lucky Draw
We have also promoted our productsthrough a lucky draw game where each
person who purchases a boxof cake from us would be given a chance to win
a free Frozen Yogurt (worth RM8) from our booth.Thisattracts customers to
purchase thecake because theyare interested in thefree Frozen Yogurt.
6. Charity/ Donation
We have also used our charityhome,PPKKCKS to promoteour items and
products too.We promoteour items to customers and introduceour charity
hometo themstating that we are raising funds for thesechildren. This helps

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boostsour sales because more customers are convinced to purchase items
knowing that themoney is going to bedonated to charity.
Sponsors
a. Approached Sponsors
Our group has approached different sponsors such as “Sim Derby” in hopes
of being able to sponsor our team throughout thisproject.However, we
were ableto obtaina sponsorship from a companythat one of our

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teammates parent recommended that is “Ultra DynastySdn Bhd”. They
were generous enough to sponsor our entire project as theyare willing to
donatethemoney to charity.Thecompany was willing to sponsor the
amount of RM2, 300 to assist our group for theproject.
b. Reasons for Approaching Stated Sponsor
As most of our parents have a wide range ofcontacts and are even closer
with some of them.It was easier to approach thesponsor from “Ultra
Dynasty Sdn Bhd”as one of the teammember’s parent was close to them.
The motherof one our teammate aided our group in terms ofconvincing the
sponsor uponthe reason for sponsoring our group and howit couldassist the
charityhomethat we hadchosen.
c. MethodofApproaching
As therewas multiplemethodsused in obtaining thissponsorship but the
main methodwas bysending emails and also having to callthecompany.
We wanted a face to face meeting however we weren’t ableto have it due to
thefact that thelocationofthe companyis rather far. We were ableto have
one of our teammate’s parent to meet up with the sponsor with all the
documents in handin hopesto convince themdue to thefact that theparent
works next to thecompany.We send multiples emailand even a sponsorship
letterprinted with Taylor’sUniversity name on it. In theend we were
extremely gratefulupon the generous sponsorship given to us bythe
company.
Distribution
a. Sales Location
Our stallis located directlyin front of theStudent Life Centre of Taylor’s
University Lakeside Campus and around campus as we carry foodaround
campus to be soldas well.
b. Transportationof Products
As thefirst day of our charitydrive, we hadto carry theYogurt Machine from
therestaurant known as “Snowy” in thecommercial area of Taylor’s
University Lakeside Campus. Given that we only hadto carry the machine to
our stall and also bring along thematerials used to make yogurts, we
actuallydidnot have much thingsto bring along. However on thesecond

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day, we added cakes to be sold on our stalls. All thecakes were transported
form Michelle’scar to campus and placed on our stall. Thecakes were allwell
packaged when we got them as we purchased it from a wholesaler with a
lower price. On thethirdday,as our machine required servicing and allthe
cakes were sold out,we decided upon selling mee goreng and bought a few
packetsof it from thenearby AEON Big and brought it the next day. Darren
was responsible for bring allof thepackets as we stored all of themin his car.
The mee goreng that we soldare packaged fresh as soon as we were done
cooking with them.
c. Delivery Time
As most of our products required some time to make, thetime interval for
each product to make required a short amount oftime as we didnot wish to
have thecustomers wait long. Thecakes on theotherhand requires very
minimal time for thecustomers to obtainit as it is all packaged individually
and are ready to be taken on thespot. We also do have a donationbox that a
few ofour members will go around campus along with some of our products
in hand to sell or collect donationallover campus.
d. Number of Customers
We estimated upon the number of customers based on how much we sold.
The totalestimationwouldbe at least over 150 customers per day
considering that we hadcustomers purchasing multipleproducts from us
including roses.
e. OtherMethodsof Ordering
We also providedelivery service as long as it is within thecampus
boundaries. Via phoneor socialmedia, customers can contact us to either
deliver or to holdon to one of our product for them.

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Green Measure
a. Environmentally - Conscious Manner
Given that recycling and protecting theenvironment is very important,we
were strictlyconcern upon theusage ofdisposablematerials and packaging
for this project.One of our objectives in thisproject is to protect and
improve upon thehealth ofenvironment byreducing usage of non-
renewable resources.
b. Environmentally-Friendly Product Packaging
Before having taking deal with our suppliers, we first asked themwhether
theirmaterials used for theproduct packaging wouldbe disposableso that it
does not bring harm to theenvironment. We wanted to reduce minimal
waste created in order to encourage using packaging that is recyclable.
The packaging forthemee goreng and cakes for thecustomers are plastic
containers as theyare easily disposableand also recyclable. Theplasticcups
used for drinks as we sold coffee at one point consisted of using recyclable
materialas well. Reduction in using plasticbag as we only provideplastic
bags to customers who requested it. In a way, we are ableto reduce theway
of disposing non-renewable waste. We also used plasticgloves as to ensure
thecleanliness of theproduct as well as able to recycle it easy.
c. Reduction of Carbon Footprint
We reduced theusage of plasticbagsfor the customers as we onlyprovide
upon request form thecustomer. In addition,we walked around campus to

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sell our products to peoplewho didnot know about our charitydrive in front
of thestudent life centre. As our foodalso do not require refrigerationunlike
some stalls who required much usage of electricityfor keeping their
products.
d. Waste Management
The product waste such as plasticcontainers and cups after being used are to
be thrown into the3R bin which include Reuse, Recycle, and Reduce bins
provided allover campus. Customers can easilythrow it in and allof these
waste will be taken to therecycling centre where theyare sorted bytypeand
categorize.
e. Measures Taken to Reduce Consumption of Resources
1. Our productsdo not require the usage of much water therefore reducing
water usage.
2. We didour best into minimizing theamount of electricityusage for all
our electrical appliances.
3. Provide plasticbag as requested by customers only

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Human Resource Planning
Team Organization Chart
Job Scope
TeamMember Job Scope
LiewQuo Ming ProjectLeader,Public Relations (PPKKCKS),
ProductDealer, SponorshipDealer, Product
Promoter,Donation Manager, Chief
Salesman
Darren Tan Sales Manager, ProductDealer, Marketing
Strategist, SponorshipDealer, Treasurer,
Promoter,Customer Servicer, Salesman,
Driver
Michelle Wong Accountant,DonationManager,Promoter,
ProductDealer, CustomerServicer,
Saleswoman
TangYingJien Stall Manager, Public Relations (PPKKCKS),
PosterDesigner, Machine Operator,
Salesman, Driver
As our group has a clear jobscope, we are ableto guide ourselves to do our own
respective task and distributetheworkloadevenly. This willproduce a member with
Lew QuoMing
Project Leader
Tang Ying Jien
Stall Manager
Michelle Wong
Accountant
Darren Tan
Sales Manager

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theirown sets ofspecific skills so that every fieldof jobscope are ableto run
smoothlywithout anymistakes.
As theProject Leader, Liew Quo Ming manages all theothermembers and ensures
every member does theirpart so that thebusiness will run smoothly.As The Sales
Manager, Darren Tan make sure that allour business are in goodconditionwith
profit is able to cover up the expenses. As theaccountant, Michelle keeps tracks of
themoney flows and ensure there is no money losses. As theStallManager, Ying
Jien ensures that thestalls are operableandmakes sure that thebusiness is making
profit.
Quo Ming and Ying Jien also manage with PublicRelations, which ensures that all
donationsare donated to PPKKCKS. Quo Ming and Darren Tan were tasked to get
sponsorship to have funding for our business to start operating.Darren and Michelle
Wong was in chargeof dealing with theprofit and losses and manages the money
flows while keep the receipt in checked. Liew Quo Ming, Darren Tan and Michelle
Wong are tasked to manage theproduct supplier and make sure that allproducts
and machineries are availableand readyto sell. Quo Ming and MichelleWong keep
check on thedonationto confirm we have enough donationto cover up our
expenses and target goals. Ying Jien also manages theposter designto ensure
customers are ableto comprehendour productsand the pricing of theproducts.

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Evaluation of result
At theend of this project,we managed to achieve more than our target,which is
more then RM 2300 consisting our sponsor, sales and donation.
Profit & Loss Statement
RM RM
Revenue 2849
Net sales 2849
Less: CostofGood Sold
FrozenYogurt 493
Meggi Mee 56
Cakes 840 (1389)
GrossProfit 1460
Add:Sponsor 2300
Donation 354 2531
AdjustedGrossProfit 3991
Less: OperatingExpenses
Typhoid Injection 260
Machine Rental 200
Total operating expenses (460)
Net Sales 3531
Net Profit
Frozen Yogurt Coffee MaggiMee Cakes Donations Sponor

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In theend of theproject,we got net sales ofRM 3621 by selling Frozen Yogurt,
Coffee, MaggiMee and Cakes. To conclude, it was a very profitablebusiness and we
have reach our RM2300 goal.We manage to get backour TyphoidInjectionfees and
also get some pocket money for ourselves from theprofit.
During our project,we faced a lot of problems and obstacles.One ofour main
problems is that we hadtrouble with machineries supplied by our product supplier.
First, we haddecided to do cottoncandy,but on pre-testing thecottoncandy
machine maker, its heaterbrokeand the product was not put on sales. So, we
decided to buy cakes to cover up our expenses and support thesales of thefrozen
yogurt.On thefirst day, we reached our target with solelythesales of frozen yogurt
and realize we hadover purchased thecakes. But all is well when we boosted our
promotionand managed to sell off thecakes.
Our next big obstacleis on the 3rd day of sales when our frozen yogurt machines
maker was broken in theevening. We were shocked and quickly decided on selling
MaggiMee and coffee, as it is thesafest proofproduct we can thinkof. Things got
worse when one ofour teammates, Ying Jien was sick with foodpoisoning and
cannot attendon the following 4th day ofsales. But with the rest of thethree
teammates, we are stillmanageable on the4th dayand get more profit from it.
We also faced problemswith thefrozen yogurt and cottoncandymachine supplier.
At first, we hadtroublegetting an agreement on thepricing of theproducts. The
supplier was trying to get profit from us as theycharged us with a very high price for
every single product soldand also a high rent for themachineries. But after much
consideration, we finally got adeal with a win-win situation.But after that,we had
troublewith thecottoncandymachine and theycharged us with therepair fees of
themachine because theywere not at thescene when themachine brokeand
blamed us for spoiling themachine. We cannot do anything,as it was partiallyour
fault too.Also, when thefrozen yogurt machine got broketoo,theygive us a refund
as theywere present at the scene and declared that it was theirmachines own
faulty.
Although we faced a lot of problems, we were grateful we have the chance to face it
because all thisobstacles are going to be faced byus in the real business world and
we havelearned to dealwith it and overcome it. If we are given to repeat theevent
one more time to mend our mistakes, we will do better and do what is best and get
a betterprofit.
Video link:

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Appendix
Photos

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Typhoid Injections Receipt
Project Briefing Sales Promoting
Selling Products Cakes (Products)
Frozen Yogurt (Product)

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Sponsorships Letter

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Sales Receipts (Random Picked)