This document contains analytics data from June 22, 2013 to July 22, 2013 for the social media accounts of several companies: Target, Starbucks, Gucci, and Amazon. It includes metrics such as total fans, followers, posts, interactions, and response rates over time. Charts and tables display the trends and comparisons for key social metrics.

1. 1 / 41 / 4
ReportReport
DashboardDashboard
My Dashboard My Dashboard
ClientClient
ACME Inc.ACME Inc.
CreatedCreated
07/22/201307/22/2013

2. 2 / 42 / 4
Fans Total | Fans Total | My BenchmarksMy Benchmarks
06/22/2013 - 07/22/2013 (daily)06/22/2013 - 07/22/2013 (daily)
Followers Total | Followers Total | My BenchmarksMy Benchmarks
06/22/2013 - 07/22/2013 (daily)06/22/2013 - 07/22/2013 (daily)
StarbucksStarbucks GucciGucci Amazon.comAmazon.com TargetTarget
06/2206/22 06/2406/24 06/2606/26 06/2806/28 06/3006/30 07/0207/02 07/0407/04 07/0607/06 07/0807/08 07/1007/10 07/1207/12 07/1407/14 07/1607/16 07/1807/18 07/2007/20 07/2207/22
10M10M
12.5M12.5M
15M15M
17.5M17.5M
20M20M
22.5M22.5M
25M25M
27.5M27.5M
30M30M
32.5M32.5M
35M35M
37.5M37.5M
@Target@Target @amazon@amazon @Starbucks@Starbucks @gucci@gucci
06/2206/22 06/2406/24 06/2606/26 06/2806/28 06/3006/30 07/0207/02 07/0407/04 07/0607/06 07/0807/08 07/1007/10 07/1207/12 07/1407/14 07/1607/16 07/1807/18 07/2007/20 07/2207/22
500k500k
1,000k1,000k
1,500k1,500k
2,000k2,000k
2,500k2,500k
3,000k3,000k
3,500k3,500k
4,000k4,000k
4,500k4,500k

3. 3 / 43 / 4
Subscribers Total | Subscribers Total | My BenchmarksMy Benchmarks
06/22/2013 - 07/22/2013 (daily)06/22/2013 - 07/22/2013 (daily)
Posts/Interaction Comparison | Posts/Interaction Comparison | My BenchmarksMy Benchmarks
06/22/2013 - 07/22/2013 (daily)06/22/2013 - 07/22/2013 (daily)
Amazon.com (amazon)Amazon.com (amazon) Starbucks Coffee (Starbucks Coffee)Starbucks Coffee (Starbucks Coffee) Target (Target)Target (Target) gucci - official (gucciofficial)gucci - official (gucciofficial)
06/2206/22 06/2406/24 06/2606/26 06/2806/28 06/3006/30 07/0207/02 07/0407/04 07/0607/06 07/0807/08 07/1007/10 07/1207/12 07/1407/14 07/1607/16 07/1807/18 07/2007/20 07/2207/22
5k5k
7.5k7.5k
10k10k
12.5k12.5k
15k15k
17.5k17.5k
20k20k
22.5k22.5k
Own PostsOwn Posts Interaction RateInteraction Rate
0000 0202 0404 0606 0808 1010 1212 1414 1616 1818 2020 2222
SunSun
SatSat
FriFri
ThuThu
WedWed
TueTue
MonMon

4. 4 / 44 / 4
Key Metrics Radar | Key Metrics Radar | My BenchmarksMy Benchmarks
06/22/2013 - 07/22/2013 (daily)06/22/2013 - 07/22/2013 (daily)
Key Metrics Table | Key Metrics Table | My BenchmarksMy Benchmarks
06/22/2013 - 07/22/2013 (daily)06/22/2013 - 07/22/2013 (daily)
StarbucksStarbucks GucciGucci Amazon.comAmazon.com TargetTarget
FansFans
Own postsOwn posts
Interactions totalInteractions total
Response RateResponse Rate
Interaction RateInteraction Rate
Avg PTAT rateAvg PTAT rate
Fan Change RateFan Change Rate
21,948,94621,948,946 3636 7,6887,688 0.0385%0.0385%
34,967,29234,967,292 33 2,2662,266 0.1345%0.1345%
11,128,23111,128,231 2424 00 0.1543%0.1543%
19,589,29119,589,291 4040 1,6231,623 0.0429%0.0429%
NameName FansFans PostsPosts User PostsUser Posts I-RateI-Rate
TargetTarget
StarbucksStarbucks
GucciGucci
Amazon.comAmazon.com