QQL allows users to define custom social media metrics by writing SQL queries. Users can create new custom metrics by clicking "Custom Metrics" and entering SQL code, or modify existing metrics by accessing the QQL Console through the question mark next to each metric. The Quintly help site provides examples of custom metrics and tutorials for writing QQL queries to track metrics like interaction rates, comments, hashtag activity, and own tweets over time.

1. Custom Social Media
Metrics with QQL

2. What is QQL
• QQL (quintly query language) makes it possible to define your own
metrics based on the quintly data pool
• Based on SQL language, technically based on SQLite
• You are able to adjust metrics and customize your dashboard
• It is possible to modify existing metrics or create your own metrics

3. 1. How to setup a
new Custom Metric

4. New Custom Metrics
Click on “Manage Profiles”
1. Step: Click on “Custom Metrics”
2. Step: Type or insert the SQL Code

5. 2. How to adjust an
already existing metric

6. Already Existing Metrics
• Click on the question
mark next to each metric
• In the help section you
will find “Open in QQL
Console”
• From here you can adjust
the query, adding more
data sources, change the
visualization type
• Once you adjusted the
query, hit “Run Query”

7. help.quintly.com
• Find helpful Custom Metrics on our helpdesk, such as:
o Custom Interaction Rate
o Comments
o Different Weights
o Own Tweets by Time
o Hashtag Activity & Interaction
Go to our helpdesk: bit.ly/qql-custom-metrics
or send a tweet to @quintlyapp

8. Track and benchmark
your social media performance
@quintlyapp