In this study we analyzed the major consumer brands on Pinterest. Here we revealed some interesting numbers for the visual bookmarking service.

1. Pinterest Study October 2015
quintly analyzed major consumer
brands on Pinterest

2. This study provides the reader with insights of the biggest
consumer brands on the globe. quintly provides insights on
how "Pinners" behave on the visual social bookmarking
service.
The numbers revealed give insights into strategies of the
most successful players in the market. Thus, they can help
marketers to improve their own strategy.

3. @quintly
5.3x18x
1.85x 1.11x
Highest daily post frequency on Pinterest
Significantly higher frequency than on other networks
It is not an easy task to find the right frequency of posts.
There is no rule of thumb for each network, as it differs
from industry to industry.
Compared to other networks we analyzed so far, pin
frequency on Pinterest is significantly higher than on all
other networks.
Numbers: Post frequency per day of analyzed profiles.
Data source: quintly analyzed a sample set of 100 Pinterest profiles including major brands; Data Period: Full history of all profiles

4. Check your
Pinterest Performance!
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5. @quintlyRegular Pins are shared most frequently
Articles and Product Pins second place far behind
The share of pins shows for which purpose
marketers use Pinterest. These are helpful and
interesting stats but get essential when it comes to
competitor analysis.
For the future it will be interesting to watch if shares
are changing.
Chart: Pin-Type distribution of analyzed profiles.
Data source: quintly analyzed a sample set of 100 Pinterest profiles including major brands; Data Period: Full history of all profiles
Article 19%
Regular
60 %
Recipe
9 %
Product
11 %
Place 1%
Share of
Pin-Types

6. @quintlyArticles receive high engagement
Different post types receive different interactions
The share of pins differs from the share of
received interactions. Articles receive 8% points
more interactions compared to the number of
published pins (see previous slide).
Might be a first indicator that categorized pins
receive more engagement.
Chart: Pin-Type distribution of analyzed profiles.
Data source: quintly analyzed a sample set of 100 Pinterest profiles including major brands; Data Period: Full history of all profiles
Article 27%
Regular 50%
Recipe
10 %
Product
12 %
Place 1%
Interaction
Distribution
for Pin-Types

7. Check your
Pinterest Performance!
Try quintly for free: quint.ly/start_free

8. @quintlyImpressive number for Pinterest
Consumer brands seem to focus on Pinterest
These numbers show that biggest consumer brands of
the world seem to rely heavily on Pinterest. Seen before,
the post frequency is significantly higher as on other
networks.
Beside that brands have many different boards, which are
often topic-related with a lot of pins and interactions.
Numbers: Avg. Boards, Pins, Followers per Board and
Interactions per Pin
44Avg. Boards
per Profile
489Avg. Pins
per Board
143kAvg. Followers
per Board
141Avg. Interactions
per Pin
Data source: quintly analyzed a sample set of 100 Pinterest profiles including major brands; Data Period: Full history of all profiles

9. Happy Analyzing!
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