The following presentation shows how you can customise a dashboard with our tool by using the Fast Food industry is an example.

1. Custom Dashboard Configuration
Fast Food Industry as an example

2. Custom Dashboard – How and Why
• With quintly you are able to track your social media
activities and compare to your competition
• As every company has different needs and wants it is
easy to customize dashboards
• In the following we separated one dashboard in different
screenshots to explain each metric
• Here we built a custom dashboard tracking the performance
of fast-food brands
o Created three columns, one for each network
o The rows are correlated to each other
o In the first slides information are more general analyzing the audience
by country and key metric tables
o Later we are digging deeper into hashtags and interactions

3. 1. Audience Separated by Country

4. 2. Overall View of Audience
★ Custom Audience Change
• Here you are able to see
how the audience change
channel specific
• Identify which channels are
the best to be active in
• Based on your custom
benchmark
Overall Interaction Rate
• Check in which channel your
audience is interacting with
you or not
• Benchmark your findings
with your competition
> YouTube is performing best in
this example
Overall Posted Content
• Find where you or your
competitors focus on
• Adjust your activities,
if necessary
> Of course, Twitter should have
the most posted content

5. 3. Key Metrics Table
• Enhance your understanding of players in the market
and how they perform - channel specific
• This basic metric helps to understand the positioning of
companies and brands more clearly in that network
• Sort these metrics however it suits you: Amount of Followers / Fans,
Tweets / Posts, Re-Tweets and other interactions

6. 4. View Content Itself
• It is possible to rank the content anyway you want to
• Enhance your understanding of a post´s performance
• See interaction-rates, favorites and all other
metrics at a glance
> You are able to link it to the network directly

7. 5. ★ Hashtag Detection
• Detect trends with this custom metric
• See where your competition is interacting
• Check out what is happening in your industry right now
and start to engage with people

8. 6. Interaction Comparison
• When do you post vs. when is your audience online
• Interaction is all about timing, so decide when you post or tweet
• Benchmark your activities to competition and adjust your activities,
if necessary

9. 7. Interactions II
• Digging deeper into interactions
• Understand how people are talking about you
• See and understand what your competition is doing
> Perhaps consider Twitter mentions as meaningful interactions

10. 8. Response Time
• Control yourself
o In this example Chipotle is performing very good: most shares, most
mentions, highest response rate and fastest response time
> Perhaps there is a correlation?

11. Track and benchmark
your social media performance
@quintlyapp