This presentation was given by Alexander Peiniger, Co-Founder and CEO of quintly at AllFacebook Marketing Conference. It covers how brands are using social media and how users are interacting with them. On our blog: https://www.quintly.com/blog/2015/11/brands-are-diversifying-their-social-network-presences/
2. @quintly
1. In which networks users tend to interact the most?
2. Which network has the highest growth rates?
3. In which network users post most frequently?
Analysis from Userâs POV
3. @quintly
1,75
3,5
5,25
7
1 - 1k 1k - 10k 10k - 100k 100k - 1m 1m - 10m 10m+
Growth- and Interaction- Rates differ âš
massively between networks
Data Period: September 2015
5. Find out how your page
is performing!
Try quintly for free: quint.ly/start_free
6. @quintly
Brands post differently âš
frequented on each channel
1.85POSTS PRO TAG
5.30POSTS PRO TAG
1.11POSTS PRO TAG
Zeitraum: September 2015
7. @quintly
From user to brand POV
How do brands use the different channels?
Overview of analyzed data
âą Which networks are analyzed by brands in quintly
âą Over 200,000 examined proïŹles
âą From 2012 - Oct 2015
8. @quintly
Choice of networks gets more diverse
2012 2013 2014 2015 today
launched Nov 3rd 2015
4 %
2 %
3 %
5 %
13 %
73 %
9. @quintly
Major differences between countries
7Â %
5Â %
2Â %
3Â %
17Â %
66Â %
Germany
10Â %
13Â %
4Â %
5Â % 25Â %
43Â %
USA
Data: October 2015
10. Find out how your page
is performing!
Try quintly for free: quint.ly/start_free
11. @quintly
Countries focus on different networks
0 %
25 %
50 %
75 %
100 %
USA India Germany Brazil Great Britan Indonesia Japan Philippines Arab. Emirates Hong Kong
Data: October 2015; Data has been normalized.
18. @quintly
Frequency of analysis differs as well
0
1
2
3
4
MX ES AU BR DE GB IT CA US AT IN AE ID CH
Login Days
per Woche
Data Period: September and October 2015
3.54
2.22
1.70
19. @quintly
1. Interactions on Instagram outperform those on Twitter and Facebook âš
2. Instagram proïŹles growing rapidly âš
3. Choice of networks is getting increasingly diverse, Germany still strongly focused
on Facebook
4. Focus of analysis is shifting from fan-growth to interactions
Fazit