Express Media Group and MassComm Solution Islamabad are organizing First Combined Educational and Career Expo in Pakistan

1. Conceptual & Execution Framework by

2. The Expo Frenzy
Our Eyes have always stumbled upon the all too familiar terms like:
• Educational Expo
• Job Fairs

3. The Impact
Academy-Industry divide gets wider
• The academic world keeps getting
cluttered with fence sitters resulting in:
– Diluted impression varsities
– Poor self cognizance of individuals
– Disproportionate Input-output ratio
• The industry faces recurrent challenge of:
– Skills retention
– Motivation
– Loosely aligned workforce

4. The Sorry Plight
Why Current Practices of Job Fairs or
Education Expos don’t yield desire results ?
– Education expos are primarily
initiated, sponsored or spearheaded by
Pakistani agencies for international studies
only
– Only a select group of students tends to
participate in the expos; that too in a
mundane fashion
– The expected footfall on the stalls of
agencies and universities is way less than
expected counts and quality
– Job fairs are again either limited by host
institution premises or narrow employers’
presence undermines its potential
– At the end of the day, the venture turns
out to be sheer failure and ROI matrix
portrays a depressive picture

5. The Solution
3 key reasons which keep us distinct from Run of The Mill?
It’s not a skewed approach towards
one coordinate (either students or
industry or universities) of the
picture rather an all encompassing
diameter to cater all concerned
stakeholders
It ensures maximum presence and
participation of students owing to
very interesting activities and
festivities
A pre-event preps and hype building
in association with partnering
organizations and institutions with
maximum engagement of students
and academics

6. the BIG idea
Meet the Edutainment Expo
Express
Education
and Career
Expo
Educational &
Career Planning
(ECP)
Job Fair
(JF)
Venture
Capitalist
Corner
(VCC)
Fun & Frolic
with Friends
(FFF)
Book Fair (BF)

7. the BIG idea
E d u c a t i o n a l & C a r e e r P l a n n i n g
Issues:
• Clichéd phrase
•Un/under employment
•The calibration or lack of it
•The disconnect of the two ‘Ds’
Turnarounds:
•Depicting institutes deliverables
•Academic ranking
•Industrial ranking
•Counseling sessions
•International perspectives

8. J o b Fa i r
Issues:
•‘Skill Hunt’ takes a back seat
•Resume drop box eclipses bins
•Market realities not depicted
Turnarounds:
•Aptitude tests
•EQ tests
•Presentations / Interviews
•OTSSA (on the spot skills assessment)
•Market/Industry trends
•Talks/FGDs on local and global placement
challenges and opportunities
the BIG idea

9. Ve n t u r e C a p i t a l i s t C o r n e r
Issues:
• The best ideas by the future leaders never
reached out to those who can harbor it
The concept:
•Tapping the innovative minds
•Showcasing multiple brainchild
•Money meets the minds
•National deliverables of local marriages
the BIG idea

10. Bringing them together
The ‘SIA’ Combination
Give Students the flavours of
the offered programs and
taste of the industries
Give Industry an ocean of
skilled minds to choose from
Give Academia a broader and
more vibrant platform to
position themselves

11. Educational
Expo Pavilion
Career Expo
Pavilion
Books
Pavilion
Students’
Project
Pavilion
Cultural
Activity
Pavilion

12. One for All – All in One
• The academia will show case their
deliverables to the would be managers of
tomorrow who would then be better
armed to make their choice!
Educational
Expo Pavilion
(EEP)
• Life comes from colours and colours come
from festivity. This end will show off multi
cultural Pakistan and inject the soul in the
occasion!
Cultural
Activity
Pavilion (CAP)
• Innovation defies chronological age! The
inventor meets the capitalist here! Lets
put in our share in transforming Pakistan’s
economy from agro to knowledge based!
Students’
Activity
Pavilion (SAP)

13. One for All – All in One
• The employment generators would have
access to a wide array of aspirants full of
zest to incept their professional
beginnings while the first fliers will feel
the industrial vibes!
Career Expo
Pavilion
(CEP)
• Quality reading is instrumental for
success. To quench the thirst of voracious
readers and to stimulate the habit
amongst others the event is enriched
with stalls of leading book vendors from
across Pakistan.
Books
Pavilion
(BP)

14. Goodies of Educational Expo Pavilion (EEP)
Positioning Multiple Disciplines
• Medical
• Law
• Engineering
• ICT
• Business Management
• Commerce
• Marketing
• Fashion Designing
• Social Sciences
Professional Deliverables
• Domestic market scenario
• International market scenario
• Profession life span
• ROIs
• Geographical correlations
• Specific challenges & opportunities
University Positioning
• Best performing departments
• Centre of Excellence
• Frequency of faculty publications in
academic journals of international repute
• Infrastructure
• Pupil ranking methodologies
• Researches
• Market absorption rate
International Outreach
• Consultants Profiling
• Authenticity checks
• Tips to avoid pitfalls

15. Goodies of Career Expo Pavilion (CEP)
Market trends
• Companies’ business model
• Critical analysis of products &
services
• Sales performance & projection
data
• Origin issues
Calibration
• Candidate’s aptitude & job’s
requirements
• Instant mutual evaluation
• Corporate cultural assessments
• Key note speakers
Networking
• The young minds get a platform
to get thick
• The headhunters get easier
access to broader talent

16. Goodies of Students’ Activity Pavilion (SAP)
Projects
• Innovative ideas in action
• Sparks for startups
• Unexplored opportunities for
companies
• Value additions to their products
Investors
• Knowledge based investment
• Exponential margins
• High virtues of mentoring
National Positioning
• Image based on intellectual
properties
• Propagation of patent culture
• ‘Made in Pakistan’ branding

17. Goodies of Cultural Activity Pavilion (CAP)
Performing Arts
• Battle of Bands
• Drama Competition
• Singing Competition
• Group Dance Competition
• Comic Performances
Fashion Extravaganza
• Fashion Designing
• Modeling & Fashion Photography
• Bridal Competition
• Fashion Show
Visual Arts
• Graphic Designing
• Photography (Landscape)
• Painting
• Students’ Crafts & Sculptures
• Documentary/Short Films
Literary Competition
• Declamation Contests
• Ad Campaign Competition
• Brand War
• Innovative Business Ideas

18. Goodies of Books Pavilion (BP)
There are no better
GOODIES than the
books themselves!

19. Lets not forget to please our stomach!
The Food Corner
will serve us
with the most
sumptuous meal
available in
town

20. Media Hype
Publicity Mediums

21. Publicity Outreach Plan
 Advertising campaign inclusive of print &
Electronic campaign to grab public attention
 City Branding with Banners , streamers
, billboards, posters, flyers
 Special packages on TV channel
 Testimonials of celebrities which enlighten its
significance
 Event Website
 Newspaper advertisements
 SMS marketing
 Internet marketing on all social websites to
attract youth

22. Universities
Colleges
School systems
Educational consultants
Career counselors
Research Institutes
Public Sector
Institutes/Departments
Multinational and National
Companies
Proposed
Sponsors

23. Pak China Friendship Center
Date : 29th – 30th May 2013

24. Brand Activation Opportunity
BIG & IMPACTFUL
A three tiered brand activation opportunity will be
available for sponsoring brands owners:
To ensure the
participation of
students and
youth, a massive
Campus Activation
will be undertaken.
Two Brand
Ambassadors (One
Male & One
Female) will be
deputed on
branded kiosks for
registration of
students in various
activities and pre-
qualifying rounds in
each campus.
For hype building, a
pre-launch campaign
with city branding
will be in place.
Consisting of teasers
and soft launch
appetizers, this pre-
launch will include all
OOH means to reach
out to maximum
target audience in
alliance with CDA
The third tier of
brand activation
opportunity will
revolve around full
throttled launch
campaign with city
branding and venue
branding. It may
include any novel
idea for maximum
visibility and
engagement from
the sponsoring
brands.

25. • Full Page color advertisement and full page write up in daily Express Special Reports of event , Islamabad edition only
• Full Page color advertisement and full page write up in Express Tribune Special Reports of event , Islamabad edition only
• Event promos with sponsors name at Express News.
• 7 seconds tail in Express News advertisement of the exhibition
• Logo will be incorporated in promotional activities and in exhibition advertisements
• Namelogo on all marketing material (200 banners & 1000 streamers,25 standees, 1000 posters)
• Name and logo in inaugural & closing ceremonies and activities.
• Corporate namelogo on backdrop of all ceremonies, and all venue branding material.
• Namelogo on all venue branding like entry gate, streamers on inside polls, advertising banners at outside wall and entry points.
• Acknowledgment of sponsorship during event ceremonies and announcements.
• Permission for distribution of promotional material along with giveaways.
• Name on all passes of the event.
• CEO/Director participation in ceremonies as guest of honor and interview in Daily Express
• Stall Description: 27 Sqm. Octonom stall, 04 Nos. counters, 8 Chairs along with 12 spot lights
Package Cost
Rs.800,000
Platinum Package

26. • Half Page color advertisement and Half Page write up in Daily Express Special Reports of event, Islamabad edition only
• Half Page color advertisement and Half Page write up in Express Tribune Special Reports of event, Islamabad edition only
• Logo of Gold sponsor will be incorporated on venue branding
• Corporate Name/logo on backdrop of ceremonies
• Name/Logo on all venue branding like Entry Gate, Streamers on inside poles, advertising banners at outside wall and entry
points.
• Acknowledgement of sponsorship during event ceremonies and announcements
• Permission for distribution of promotional material along with giveaways
• Name on all passes of the event.
• CEO/Director participation in ceremonies as Special Guest
• Stall Description: 18 Sqm. Octonom stall, 03 Nos. counters, 6 Chairs along with 8 spot lights
Gold Package
Package Cost
Rs.400,000

27. • Quarter Page color write up in Daily Express Special Report
• Quarter Page color color advertisement in Daily Express (Islamabad) Special Report
• Quarter Page color write up in Express Tribune Special Report
• Quarter Page color advertisement in Express Tribune (Islamabad) Special Report
• Permission for distribution of promotional material along with giveaways
• CEO/Director Participation in ceremonies as special guest
• Stall Description: 9 SQM Octonom stall, 02 Nos. counters, 4 Chairs along with 6 spot lights
Silver Package
Package Cost
Rs.200,000

28. • 20 cm x 3 col. color advertisement in Daily Express (Islamabad) Special Report
• 20 cm x 3 col. write up in Daily Express Special Report
• 20 cm x 3 col. color advertisement in Express Tribune (Islamabad) Special Report
• 20 cm x 3 col. write up in Express Tribune Special Report
• CEO/Director participation in ceremonies as special guest
• Distribution of promotional material along with giveaways
• Stall Description: 9 SQM Octonom stall, 01 Nos. counter, 2 Chairs along with 3 spot lights
Bronze Package
Package Cost
Rs.130,000

31. Events and Training Sessions
Online Job Board
• Companies online job posting and
resume collection
Competitions
• Software competitions
• Education
• Online Education Promotion
• Work from home trainings
BrightSpyre Activities
1 million members