Nonprofit videos in the age of mobile and facebook live
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PowerPoint slides from the presentation to the Bucks County Fund Raising Group on Nonprofit Videos in the Age of Mobile and Facebook Live
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Nonprofit videos in the age of mobile and facebook live
- 1. Nonprofit Videos in the Age of Mobile and Facebook Live September 15, 2017 Presented by: Michael Schweisheimer Michael@pwpvideo.com @pwpvideo Copyright 2017
- 2. Interactive Presentation Please Ask Questions Not Social Media 101
- 7. Online Video Strengths • Creates Engagement • Educates • It Can Drive Action
- 8. Online Video Strengths • Great for SEO • Easier to Rank Higher in Video Search • Makes Webpages Sticky
- 9. Online Video Strengths • Powerful in Social, and More on Mobile • Facebook Posts with Video Have 135% Greater Organic Reach (socialmediaexaminer.com) • More Than Just Likes and Subscriptions
- 10. A Few Words About Strategy • Please have one • Strategic Plan • Marketing Plan • Social Media Plan – with social video
- 11. When is Video Social? • Short Run Times • Singular Messages • Shared by the Audience
- 12. Content Curation • You Can Share Other’s Work • Like Videos as your Channel • Subscribe to other Channels • Share Other’s Videos on Social Media
- 13. What Should We Say? • What are You Trying to Communicate? • What Problem are You Trying to Solve? • Who is Your Audience? • What Stories and Visuals do we have?
- 14. What Should We Say? • Have a Culture of Storytelling • Photos and Graphics can be Useful too • Don’t Forget to Shoot • You can Shoot Once and Cut Over Time
- 15. Content is King • Informational: Works Well to Promote Events, Programs, or Organizations in General • Storytelling: Works Well for Fundraising, Advocacy, and Brand Awareness
- 16. Informational Videos • Capture Behind-the-Scenes Glimpses of Your Organization and Staff • Use Text and Statistics in a Creative Way to Engage and Educate - Infographics • Create How-To Videos Related to Your Cause • Document a Program or Event for Future Promotion
- 17. Story Driven Videos • Increases Audience Engagement • According to Decision Research, Studies have Shown That Donors Respond More to Videos About One Person in Particular Instead of Two or More • Bring Client Needs, Successes and Gratitude to Donors With Video
- 18. Story Driven Videos • Fundraising/Brand Awareness A Story of an Individual Who Has Been Directly Impacted by a Program • Friend Raising A Story About a Volunteer's Experience • Community Advocacy A Story About a Citizen to Inspire Action
- 19. To DIY, or not to DIY? • Do You Have the Staff? • By Staff I don’t Mean Interns • Skill and Interest • Time • Can you Combine Forces
- 20. To DIY, or not to DIY? • Beginner – No Training –Video Blogs –Video Diaries –Anything Via Webcam, Smartphone
- 21. To DIY, or not to DIY? • Intermediate - Some Training and Practice Recommended - or Hire a Pro –Testimonials –Event Coverage –Speakers
- 22. To DIY, or not to DIY? • Advanced- Hire Pro –Formal Interviews –Fundraising Videos –PSAs
- 23. YouTube for Nonprofits • www.youtube.com/nonprofits • Requires Acceptance in Google for Nonprofits • www.google.com/nonprofits
- 24. YouTube for Nonprofits • Add donation cards to your videos • Link Anywhere Cards - External Links • Call to Action Overlays • Google Wallet “Donate” Button
- 25. Distribution • Name Your Video File Properly • Words Help – Title, Description, and Tags • Closed Captions and Annotations • Ask for Likes and Shares • Embed Your video
- 26. Distribution • Facebook: Auto Play Changes Everything • Twitter: Link to Your YouTube Video • Vimeo: Great for Embedding
- 27. Details • Release Forms • Music Clearances • Stock Footage and Images
- 28. Free Stuff • TechSoup.org • The Free Music Archive • Moby Gratis • Beth Kanter Article of Free Images
- 30. Gear • Simple Camera • Simple Audio • TRIPOD • Premiere Elements for Editing • bhphotovideo.com
- 31. Gear • B&H Small Camera Gear List • B&H DIY Video Toys List • Call B&H for NFP Discounts • Toys are Tools – Story First • TechSoup.org
- 32. Shooting Tips • Use Headphones • Don’t Forget to Use Your Tripod • If You are not on a Tripod, Shoot Wide • Get Coverage – Wide, Medium, and Close
- 33. Shooting Tips • Leave Some Headroom • Look Room/Leading • Mind Your Background • Beware of Backlight • Choose Direct to Lens vs. Off Camera
- 34. Shooting Tips • Shoot Lots of B-Roll • Hold B-Roll Shots Steady for 10-20 Seconds • Try Variations like Zooms or Pans • Move Your Camera for Different Angles • Film B-Roll of People You Have Spoken To