The document discusses the evolution of the internet from Web 1.0 to Web 2.0 and the rise of social media. It notes that the internet is now a platform for interaction, conversation, and sharing rather than just information. The document then argues that companies need an online strategy because social media has a major impact, with 2/3 of internet users on social networks and time spent on social networks growing faster than overall internet usage. It concludes that developing an online strategy is important for companies to engage with customers and compete with peers in the new media landscape.

1. Do you have an online strategy yet?

2. Why do you need a strategy in the first place? The next few slides will answer that question.

3. But, first..We need to tackle another question: “ Digital Media/ Interactive Media/ Social Media” Why don’t we simply call it the Internet ?

4. Digital/Social Media is different from the Internet. To understand how, we must understand Internet’s evolution over the years.

5. The internet started as what is now called “Web 1.0”. Remember?

8. And, of course, there was nothing known as look and feel*… * We hope the term ‘coolest graphics’ did make you smile!

9. Currently, we live in the web 2.0 era.

10. The web is now a platform. And a smart one at that. It’s not just about information any more, its about interaction .

11. What was once a monologue, has become a dialogue . It’s all about connections , conversations and contributions .

12. Create , discuss , and share are the operative keywords. And, yes, the presentation is a lot better!

13. Interactivity is on a new high! Hence, the term Interactive Media.

15. Internet is a powerful platform. Which brings us to our original question: Why do you need an online strategy? Because, the impact of digital/social media cannot be ignored.

16. Lets get our facts straight.

17. 2/3 rd of the global internet population visits social networks. Nielson, Global Faces and Networked Places, 2009

18. Visiting social websites is now the 4 th most popular online activity-ahead of personal email. Nielson, Global Faces and Networked Places, 2009

19. Time spent on social networks is growing at 3x the overall internet rate , accounting for ~10% of all internet time. Nielson, Global Faces and Networked Places, 2009

20. “ Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are in control .” Rupert Murdoch, Global Media Entrepreneur

21. “ Word of Mouth” publicity has a new avatar- SOCIAL MEDIA!

22. 93% of social media users believe a company should have a presence in social media. Cone, Business in Social Media Study, September 2008

23. 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. Cone, Business in Social Media Study, September 2008

24. “ For companies, resistance to social media is futile. Millions of people are creating content on the social web. Your competitors are already there. Your customers have been there for a long time. If your business isn’t putting itself out there, it ought to be.” BusinessWeek, February 19, 2009

25. Need we say anymore? You do need an online strategy! And, that’s where we come in.

26. Let us outline your strategy, specific to your needs.

28. Thanks!