1. Coke And Pepsi Learn To Compete In India Prepared By- Dhwani Shah MeghaJagtap Parth Purohit Rohan Mehta ParasCharanMochanBhola
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5. Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the industry.
6. As both companies would soon discover, “competing in India requires special knowledge, skills, and local expertise…what works here does not always work there.” (Cateora & Graham, 2008, p. 604).
12. Launching of new ad campaign featuring the batting sensation, Mohammad Kaif.
13. Spot light has been on SachinTendulkar and AmitabhBachchan.
14. PepsiCo had capitalize team’s overall performance for world cup cricket held in South Africa.
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16. Used a strategy ‘building a connect using the relevant local idioms’.
17. The campaign slogan was ‘ Thanda Matlab Coca-cola’, which focused on the youth.
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19. Coca Cola’s Attempt to “Crack” Indian Market By 2002, hold 56% market in national soft drink market. It recovered the losses upto 400 Cr. which was incurred in 1993 (total Accumulated loss over 2000 Cr.) 49% of Holdings were ordered to sell to Indian Investors. More over FIPB was changed and again Co. begin to build new relations with bureaucrats.
20. The Second Gulf War During 2003, due to iraq war, an All-India Anti-Imperialist Forum to boycott purchase of American and British goods for “unjust war “. Led to decrease 50% in southern States through ‘shop-to-shop’ campaign
21. Learning Some Hard Lessons 3 Years cost cutting programs bought dramatic results. Local purchasing policies bought 57% savings in Import duties. By reinvigorated with an infusion of 3.5 Million spent on A&D held Thumbs Up ranked 2nd Nation wide.
22. Contamination Allegations And Water Usage In a production of 3 Lac ltr of Soda drink a day uses 1.5 million ltr of water, enough to meet the requirement of 20,000 people Content of Pesticides residue was found in 2003, leading to close of plant, until corporation won a court ruling allowing them to reopen.
23. Answer- 1 India was a closed economy in the beginning. Policy banning imports. The Liberalization of India’s Government in 1991. New Industrial Policy. Strict policies regarding the entry of foreign brands. Trade rules & regulations simplified. Foreign investment increased. Pepsi enters in 1986. Coca-Cola follows in 1993. Contd…
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