Xelección “curada” de charlas técnicas y de negocios realizadas x ww.EICOM.org 🎯 Más de 200 patrocinadores 🎯 156 oradores en 7 escenarios 🎯 un escenario principal gigante para una audiencia de 9000 personas 🎯 Más de 14.000 participantes por día 🎯 1076M de pies cuadrados de exposición y conferencia 🔎 Consulta todos los speakers y excelente contenido en https://vtexday.com.br/en/

1. CUSTOM
GUIDE
VTEX Day 2023
June 5th and 6th

2. EICOM INSTITUTE
EICOM provides high quality education
and certification to all levels of
professionals within the Commerce field.
We educate and empower individuals to
lead tomorrow’s consumer brands.
EICOM Institute has impacted 2,000+
digital professionals in more than 30
countries and worked directly with a
range of diverse multinational
companies. The call to action is one:
Accelerate your digital commerce
knowledge to unlock the solutions of
tomorrow.
HOW TO USE THIS GUIDE
CHOOSE YOUR
PERSONA
BROWSE THE
AGENDAS
CRAFT YOUR
IDEAL SCHEDULE
LET’S GO!
INSPIRING
LEADERS
DIGITAL
MINDSET
SOLUTION
ARCHITECTS
DIGITAL
INNOVATION
Professionals who are leading digital business units.
Focus on business potential and reflections on
important topics to be a future-proof leader.
Professionals who are 100% dedicated to omnichannel
operations. Profile from analyst to senior management.
Understanding how the business area should
communicate with the technology area. Cases of
complex business architectures accelerated by
technology.
Professionals who are understanding how digital is
transforming businesses and accelerating innovation
initiatives. Important to understand trends through real
use cases.

3. INSPIRING LEADERS
Facing the challenges of traditional retail to bring more
experience and convenience to the Digital
Alexandre Denis Gyurkovits, Digital Senior Director at Carrefour
Luciana Comenale , Success Account Director at VTEX
Rogério Malheiros, LATAM Commercial Vice President at Electrolux
Flavia Bittencourt, Latin America Managing Director at Adidas
Lucas Godoy, Success Account Director Leader at VTEX
10h
-
10h30
10h35
-
11h05
11h10
-
11h40
11h45
-
12h15
12h20
-
12h50
12h55
-
13h25
13h30
-
14h00
The rebirth of the D2C model: Winning strategies of
companies with D2C business models
DAY ONE
5TH JUNE
Arena Stage
Arena Stage
Arena Stage
Ravi Bagal, General Manager - AWS
Santiago Naranjo, VTEX
Speeding up innovation in retail
Arena Stage
Mari Moras, Diretora de Marketing at C&A
Liliana Carvajal, Partnership ISV Leader & Digital Commerce
Specialist at VTEX
C&A innovating at communication on TikTok and
getting closer to Generation Z
Buy on the Go Stage
Eduardo Terra, Sócio at BTR-Varese
Eduardo Galanternick, VP at Magalu
Bernardo Ouro Preto, CEO at St. Marche
Rodrigo Delacqua, CEO & Founder at EICOM
AI in Brazilian Retail: Reality or future?
Caito Maia, Founder of Chilli Beans
How Chili Beans has integrated its offline strategy
with the digital expansion of the brand
Arena Stage
Arena Stage
The day is dedicated to great women.
Let's get to know stories that will inspire us to be
better and pursue our goals every day.
Let's see Gisele together on Main Track!
Breaking barriers: How can women shape the future
and transform the reality of leadership in companies?
Christiane Bistachio, Diretora de Negocios at Epoca Cosmeticos
Tatiana Cury, Diretora de Growth Marketing & Produto at Whirlpool
Julia Rueff, VP de Marketplace at Mercado Livre
Rafaela Rezende, VP de Sales e CX at VTEX

4. DAY TWO
6TH JUNE
INSPIRING LEADERS
Physical stores of the future: Innovations that are
shaping tomorrow’s retail scenario
Alberto Serrentino, Founder and counseler at Varese
Paulo Correa, CEO at C&A
Ana Bógus, President LATAM at Alpargatas
Growth Mindset in High-Performance times
Bruno Nardon, Entrepreneur & Investor at Gestão 4.0
Marcela Rezende, VP Marketing at MadeiraMadeira
Lucas Godoy, Success Account Director Leader at VTEX
Rachel Maia, CEO at RM Consulting
Carol Silvestre, Head of Core Communications at VTEX
14h30
-
15h00
15h05
-
15h35
15h40
-
16h10
16h15
-
16h45
16h50
-
17h20
17h25
-
17h55
ESG impact in Brazilian retail
Arena Stage
Arena Stage
Arena Stage
João Evangelista Barbosa, General Digital Manager at Hering
Renato Oliveira, Marketplace Coordinator at Hering
Gustavo Batista, Success Account Director at VTEX
How Hering grew Marketplace sales more than 50%
Arena Stage
Arena Stage
The day is dedicated to understand retailers and market
trends.
Let's understand how technology through digital
commerce is transforming and accelerating business,
bringing a unique experience to the customer.
Let's go to Main Track!
Unified
Commerce Stage
Renato Floh, Digital & Omnichannel Director at Aliansce Sonae
Rodrigo Gouveia, CEO at Inter Shop
Robson Privado, Co-Founder and CGO at MadeiraMadeira
Patrick Scripilliti, Head of Sales & Expansion at EICOM
Malls and Marketplaces: The new role of physical stores
18h00
-
18h30
High Performance Stage
Alisson Calgaroto, Technology and Innovation Director at Grupo Soma
German Quiroga, Counselor and Investor at Omni55
Rodrigo Delacqua, CEO and Founder of EICOM
The challenges in business architecture of Retail
Tech companies
Eurico Antunes , New Businesses Executive Manager at Pague Menos
Ana Carolina Wallier, Head for E-commerce at Ambev
Matheus Santana, Head of Growth and Operations at EICOM
The digitalization impact in transformation of the Food
and Pharmacy sectors

5. DIGITAL MINDSET
DAY ONE
What the future holds for Live Shopping in Brazil and the world
Marcela Garcia, Head of Live Shopping at VTEX
Manuel Garcia, Head Live Commerce Global at VTEX
Omni | Business strategies for store optimization
Adriana Orsi, D2C Manager Brazil at Electrolux
Daniel Vidotti, Innovation and Technology Leader at Tok&Stok
Lucas Godoy, Success Account Director Leader at VTEX
Ravi Bagal, General Manager at AWS
Santiago Naranjo, VTEX
10h35
-
11h05
11h10
-
11h40
11h45
-
12h15
12h20
-
12h50
12h55
-
13h25
Speeding up innovation in retail
Arena Stage
Flavia Pavanelli, Founder at Fave Skin
Alfredo Soares, VTEX
The success of DNVBs: Building digital brands
and influencing people Arena Stage
Felipe Freitas, Ecommerce Director for Mobile Division at Samsung
Guilherme Beltramin, VTEX
Jaqueline Benachio, Success Account Director at VTEX
How Samsung structured itself internally and how it
used technology and the platform to its advantage to
enable a smooth turnaround in the Operation with an
increase in sales and margin.
Unified
Commerce Stage
How Le Biscuit used augmented reality and 3D shopping
experience to increase its conversion in 16%
Rodrigo Spillere, CTO at CVLB
Pablo Funchal, Alliances Director at CVLB
Larissa Neves, VTEX
10h00
-
10h30
Buy on the Go Stage
Buy on the Go Stage
Arena Stage
The day is dedicated to great women.
Let's get to know stories that will inspire us to be
better and pursue our goals every day.
Let's see Gisele together on Main Track!
5TH JUNE
High Performance Stage
13h30
-
14h00 Caito Maia , Founder of Chilli Beans
How Chili Beans has integrated its offline strategy
with the digital expansion of the brand

6. DAY TWO
6TH JUNE
DIGITAL MINDSET
Buy on the Go Stage
How Boticário and Usaflex have multiplied their sales
using channel integration
José Ronchetti, VP Canais B2C at Boticário
Lucas Neves, Chief Digital Officer at Usaflex
Pablo Pazos, Alliances Director at VTEX
Challenges in Logistics Intelligence to create
competitive differentials
Diogo Mattar, Gerente de Omnichannel at Cobasi
Marcelo Polo, DPSP
Lucas Godoy, Success Account Director Leader at VTEX
CISO Talk: Human factor as a differential in retail and
digital commerce cybersecurity
Renã Melo, CISO and DPO at Carrefour
Rodrigo Jorge, Chief Information Security Officer at VTEX
14h30
-
15h00
15h05
-
15h35
15h40
-
16h10
16h15
-
16h45
16h50
-
17h20
17h25
-
17h55
Arena Stage
Renato Floh, Digital & Omnichannel Director at Aliansce Sonae
Rodrigo Gouveia, CEO at Inter Shop
Robson Privado, Co-Founder and CGO at MadeiraMadeira
Patrick Scripilliti, Head of Sales & Expansion at EICOM
Malls and Marketplaces: The new role of physical stores
Julia Ferreira, Head Digital at FARM
Julia Polido, Vendedora at FARM
Gustavo Batista, Success Account Director at VTEX
Soma Group presents: The power of leverage
employees as brand influencers and ambassadors
Arena Stage
Development &
Innovation Stage
18h00
-
18h30
Arena Stage
Arena Stage
The day is dedicated to understand retailers and market
trends.
Let's understand how technology through digital
commerce is transforming and accelerating business,
bringing a unique experience to the customer.
Let's go to Main Track!
Unified
Commerce Stage
Alisson Calgaroto, Technology and Innovation Director at Grupo Soma
German Quiroga, Counselor and Investor at Omni55
Rodrigo Delacqua, CEO and Founder of EICOM
The challenges in business architecture of Retail
Tech companies
Eurico Antunes , New Businesses Executive Manager at Pague Menos
Ana Carolina Wallier, Head for E-commerce at Ambev
Matheus Santana, Head of Growth and Operations at EICOM
The digitalization impact in transformation of the Food
and Pharmacy sectors

7. SOLUTION ARCHITECTS
DAY ONE
The physical stores at the center of Vivara's operations
Adriano Tavollassi, Ecommerce, Digital and Omnichannel
Director at Vivara
Sophia Bertasi, Solution Engineer at VTEX
Jaqueline Benachio, Success Account Director at VTEX
Panvel's challenges in being a marketplace:
From creation to operation
Tiago Souto, Ecommerce and Digital Executive Manager at Panvel
Alexandre Roggen, Panvel
Tiago Zorzeto, Solution Architect at VTEX
Gustavo Batista, Success Account Director at VTEX
Flexibility to the digital advance (headless)
Vinicius Galhiardi, IT Director at Carrefour
Marlon Ribeiro, VTEX
10h35
-
11h05
11h10
-
11h40
11h45
-
12h15
12h20
-
12h50
12h55
-
13h25
13h30
-
14h00
Gabriela Dauricio, TI Manager at Obramax
Sebastien Masclef, IT and Innovation Director at CIO
Juliana Piccolotto, Omnicommerce Director
Ana Morgado, VTEX
Obramax and its success project: The role of the
business teams in building efficient architectures. Arena Stage
Felipe Freitas, Ecommerce Director for Mobile Division at Samsung
Guilherme Beltramin, VTEX
Jaqueline Benachio, Success Account Director at VTEX
How Samsung structured itself internally and how it
used technology and the platform to its advantage to
enable a smooth turnaround in the Operation with an
increase in sales and margin.
Carmen Pedroso, Payment Methods and D2C LA Fraud
supervisor at Electrolux
Fernando Brossi, Operations VP at C&A
Lucas Godoy, Success Account Director Leader at VTEX
Payment Management: Profitability and post-funding
performance (Cashback + 60x Financing + Pix + BNPL)
10h00
-
10h30
Business & Solution
Architect Stage
Business & Solution
Architect Stage
High Performance Stage
The day is dedicated to great women.
Let's get to know stories that will inspire us to be
better and pursue our goals every day.
Let's see Gisele together on Main Track!
5TH JUNE
Unified
Commerce Stage
Development &
Innovation Stage
How Le Biscuit used augmented reality and 3D shopping
experience to increase its conversion in 16%
Rodrigo Spillere, CTO at CVLB
Pablo Funchal, Alliances Director at CVLB
Larissa Neves, VTEX
Buy on the Go Stage

8. SOLUTION ARCHITECTS
Buy on the Go Stage
Creation of the Digital Products area | Technology
as the Core of Retail
Igor Pfeilsticker, Product Director at Carrefour
Leandro Rocha, Digital Executive Manager at DPSP
Nathan Dias, IT Director Brazl at Whirlpool
Lucas Godoy, Success Account Director Leader at VTEX
Behind the codes: How to build a high-performance
technology area
Danilo Silva, Technology Head at Grupo Soma
Paloma Castrioto, Solution Architect Leader (Partners) at VTEX
Jannos Artusi, Head E-commerce Martketing at Samsung
Jaqueline Benachio, Success Account Director at VTEX
Gui Beltramin, VTEX
14h30
-
15h00
15h05
-
15h35
15h40
-
16h10
16h15
-
16h45
16h50
-
17h20
17h25
-
17h55
Samsung Store App: How the App Nativa mobile
experience boosted Samsung's results
Robin Drogat, Experience Leader at Decatlhon
Luciana Comenale, Success Account Director Leader at VTEX
Omni with a focus on customer experience
Arena Stage
Arena Stage
Development &
Innovation Stage
18h00
-
18h30
Alisson Calgaroto, Technology and Innovation Director at Grupo Soma
German Quiroga, Counselor and Investor at Omni55
Rodrigo Delacqua, CEO and Founder of EICOM
The challenges in business architecture of Retail
Tech companies
The day is dedicated to understand retailers and market
trends.
Let's understand how technology through digital
commerce is transforming and accelerating business,
bringing a unique experience to the customer.
Let's go to Main Track!
High Performance Stage
DAY TWO
6TH JUNE
Unified
Commerce Stage
João Evangelista Barbosa, General Digital Manager at Hering
Renato Oliveira, Marketplace Coordinator at Hering
Gustavo Batista, Success Account Director at VTEX
How Hering grew Marketplace sales more than 50%
Eurico Antunes , New Businesses Executive Manager at Pague Menos
Ana Carolina Wallier, Head for E-commerce at Ambev
Matheus Santana, Head of Growth and Operations at EICOM
The digitalization impact in transformation of the Food
and Pharmacy sectors
Arena Stage

9. DIGITAL INNOVATION
DAY ONE
10h35
-
11h05
11h10
-
11h40
11h45
-
12h15
12h20
-
12h50
12h55
-
13h25
13h30
-
14h00
Arena Stage
Arena Stage
Arena Stage
Eduardo Terra, Partner- BTR at Varese
Eduardo Galanternick, VP at Magalu
Bernardo Ouro Preto, CEO at St. Marche
Rodrigo Delacqua, CEO and Founder of EICOM
AI in Brazilian Retail: Reality or future?
How Sicredi leveraged the marketplace for regional
producers
Paula Pereira, Gerente de Marketplace at Sicredi
Luiz Flores, Solution Architect Specialist at Sicredi
B2B Relationship Automation | Channels to
strengthen the relationship with SMB
James Mattos, Sales Directo at Motorola
Barbara Medrado, B2B and D2C eCommerce Sr Manager at Colgate
Pedro Scripilliti, Head of Digital at Amara NZero
Aline Hackel, Success Account Director at VTEX
10h00
-
10h30
Palco Business &
Solution Architect
Palco From Now on
High Performance Stage
High Performance Stage
The day is dedicated to great women.
Let's get to know stories that will inspire us to be
better and pursue our goals every day.
Let's see Gisele together on Main Track!
5TH JUNE
Ravi Bagal, General Manager at AWS
Santiago Naranjo, VTEX
Speeding up innovation in retail
Thaise Hagge, Managing Director at Compra Agora
Simone Okudi, SBD Inc
Larissa Neves, VTEX
Reinventing the B2B role in industry
Cristian Amaya, Technology and Data Manager at Gerando Falcões
Amanda Boliarini, Co-Founder at Gerando Falcões
Natália Zuca, Marketing & Strategy Director - Global Events at VTEX
Gerando Falcões: how Digital Commerce helped the
organization grow donation numbers and positively
impact more lifes in favelas
How Chili Beans has integrated its offline strategy
with the digital expansion of the brand
Caito Maia , Founder of Chilli Beans

10. DIGITAL INNOVATION
Creation of the Digital Products area | Technology
as the Core of Retail
Igor Pfeilsticker, Product Director at Carrefour
Leandro Rocha, Digital Executive Manager at DPSP
Nathan Dias, IT Director Brazl at Whirlpool
Lucas Godoy, Success Account Director Leader at VTEX
14h30
-
15h00
15h05
-
15h35
15h40
-
16h10
16h15
-
16h45
16h50
-
17h20
17h25
-
17h55
Robin Drogat, Experience Leader at Decatlhon
Luciana Comenale, Success Account Director Leader at VTEX
Omni with a focus on customer experience
Tallis Gomes, CEO and Founder of G4 Educação and Singu
Pablo Pazos, Alliances Director at VTEX
From theory to practice: How to use AI to improve
front margin?
Gustavo Pimenta, 1P Omnichannel & Marketplace
Director at Carrefour
Luciana Comenale, Success Account Director Leader
at VTEX
How to plan assortment to deliver a Phygital strategy
Arena Stage
Arena Stage
Arena Stage
Arena Stage
18h00
-
18h30
The day is dedicated to understand retailers and market
trends.
Let's understand how technology through digital
commerce is transforming and accelerating business,
bringing a unique experience to the customer.
Let's go to Main Track!
High Performance Stage
High Performance Stage
DAY TWO
6TH JUNE
How Boticário and Usaflex have multiplied their sales
using channel integration
José Ronchetti, VP Canais B2C at Boticário
Lucas Neves, Chief Digital Officer at Usaflex
Pablo Pazos, Alliances Director at VTEX
Development &
Innovation Stage
CISO Talk: Human factor as a differential in retail and
digital commerce cybersecurity
Renã Melo, CISO and DPO at Carrefour
Rodrigo Jorge, Chief Information Security Officer at VTEX
Eurico Antunes , New Businesses Executive Manager at Pague Menos
Ana Carolina Wallier, Head for E-commerce at Ambev
Matheus Santana, Head of Growth and Operations at EICOM
The digitalization impact in transformation of the Food
and Pharmacy sectors

11. Custom
Path
Know
which
stands
to
focus
on
and
make
the
most
of
your
time.