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Jewellery brand sri lanka

Vogue Jewellery

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Jewellery brand sri lanka

  1. 1. Experience with a brand…. Prepared by: A.K.P. Pubuddi Shamila University of Ruhuna – Sri Lanka pubuddishamila@gmail.com
  2. 2. With you forever……
  3. 3. Vogue Jewellers  In 1962, Vogue Jewellers opened its doors to the world in Colombo 11 by Mr. Sarath Hemachandra who was a visionary and undoubtedly ahead of that time.  Vogue Jewellers is a name that embodies a rich history of always giving its customers the widest range of jewellery as tusker collection, precious stones, diamonds and other collections.
  4. 4. As the journey begins…..  Purity to invoke prosperity  Hand down only the best  Distinctive & confident  Add value to your profession
  5. 5.  Express your love  For her  For your special day  Celebrating the special moments
  6. 6. Brand value of Vogue Jewellers  Vogue has always taken immense pride in preserving the heritage of Sri Lanka while embellishing it to appeal their valuable clients in a way that maintains the Sri Lankan authenticity.  Kadupul brooch - Gifted to Queen Elizabeth (at the visit to Sri Lanka in 1978.)  Dazzling amethyst broad lasso jewellery set – Gifted to renowned actress & former Miss World Aishwarya Rai (at the visit to Sri Lanka in 1995 for a Gala event)  Catering to high end market.
  7. 7. Branding strategies  Relationship Marketing: Is the approach businesses take to keep their customers happy and feeling like they are important. (giving importance to their customers)  Permission Marketing: Is delivering anticipated, personal and relevant messages to people who actually want.  Experiential Marketing: Is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience.  One to One Marketing: Is the way of develop unique products or services to individuals based on the requirements of them.
  8. 8. Relationship marketing by Vogue Jewellers Wedding anniversary cards. Birthday cards to clients. Invitation to sponsoring gala events. Surprise welcome. ( with saying your name) Creating web pages and forums for clients to find the answers to their questions and for response. Listening to customer ideas and give 3D sketches of the designs what they mentioning.
  9. 9. Permission marketing by Vogue Jewellers  Send e - mails to regular customers after asking their need about details of new offers and up coming designs.
  10. 10. Experiential marketing by Vogue Jewellers Developing positive feelings with using attractive interiors and aroma inside the outlet. Friendly customer service. The way of displaying jewellery items.
  11. 11. One to One marketing by Vogue Jewellers Customized design (unique) to every individual customer. Helping each and every individual customers to select suitable designing to them with using expert staff. Customer loyalty.
  12. 12. Overall brand performance of Vogue Jewellers Add value to brand. (Unique & Quality) Profit margin. (Based on annual report) Awards (Dubai Jewelry Design Awards 2014, Facets 2012 - Award winning designs and Dubai Jewelry Design Awards 2011)
  13. 13. Why Vogue Jewellers gets effective? The name Vogue was given to this jewellery boutique to signify the exquisite pieces of jewellery it has always been reputed for fashion forward, vibrant, beautiful and authentic in design and materials. Vogue evolving interpretation of design. Unique and quality design. Customer caring. Developing unique perception Preserving heritage of Sri Lanka ( Tusker Collection)
  14. 14. Learn from Vogue Jewellers Effective personalized marketing strategies. Friendly workforce. Talented designers. Interior arrangement inside of the outlet. Quality of the output. Value for money. Iconic brand.
  15. 15. Conclusion Marketing strategies as relationship marketing, permission marketing, experience marketing and one to one marketing have to practice by every brand. The Vogue Jewellers shows how the brand is success in existing dynamic market as stay with customer in every memorable moment. The brand is remaining significant of life time relationship with give special to your treasures. Because Vogue Jewellers is symbolic brand in Sri Lanka which is stay with you forever.
  16. 16. End…… Thank you…..