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Bridging the AI Gap: Building Stakeholder Support
Peter Skomoroch - @peteskomoroch
What do enterprise stakeholders need to
understand?
AI Products
Automated systems that collect and learn from data to
make user facing decisions with machine learning
• It’s hard to know which models will work
• ML needs lots of labelled training data
• ML is prone to fail in unexpected ways
• Development progress is often episodic
and unpredictable
• Many research & production systems still
held together by duct tape, notebooks
• Input data & dependencies change, so
past model runs are difficult to reproduce
Machine Learning is Still Difficult
If you only do things where you know
the answer in advance, your company
goes away.
Jeff Bezos
Founder, Chairman & CEO of Amazon.com
• Machine Learning shifts
engineering from a deterministic
process to a probabilistic one
• Take intelligent risks
• Most successful ML products are
experiments at massive scale
• Companies driven by analytics
and experimental insights are
more likely to succeed
ML Adds Uncertainty
How Does Uncertainty Alter Product Roadmaps?
• PMs are often uncomfortable with expensive ideas that have an
uncertain probability of success
• Many organizations will struggle to justify the expense of projects that
require significant research investment upfront
• Some ML products may need to be split into time boxed projects that
get to market in a shorter time frame
• What can you productize now vs. much later on?
• Keep track of dependencies on other teams and have a “Plan B”
Machine Learning Development Process
1. Problem definition and framing
2. Model design
3. Data collection, labelling, and cleaning
4. Feature engineering
5. Model training and offline validation
6. Model deployment, monitoring &
online training
Problem
Definition
Model
Design
Data
Collection &
Cleaning
Feature
Engineering
Model
Training
Deployment
& Monitoring
Labelled Data Comes Before AI
Credit: @mrogati
How do you manage expectations and
deliver on promises?
Put Company Strategy and Goals First
10@peteskomoroch
• Identify the right business problems
• Pair ML applications directly to company
objectives & key metrics
• Example: LinkedIn’s People You May
Know
• Get executive sponsorship and support
• Work with business units where data is
readily accessible
Learn Stakeholder OKRs
11@peteskomoroch
• Objectives and Key Results (OKRs) are a common goal
management framework used in the Enterprise
• Learn and track business unit KPIs, understand how your team can
help drive them
• Translate your team’s objectives to match stakeholder OKRs
instead of only focusing on model accuracy improvements
• Build credibility by improving key metrics over time
Define Objectives and Benchmarks, Track Everything
• Instrument your platform from
training through deployment
• Version everything: code, data,
labels, models, hyper-parameters…
• Data Scientists should be able to
make changes to models and kick
off new training runs quickly
• Track accuracy against benchmark
datasets regularly
• Communicate progress towards
goals regularly to stakeholders
12@peteskomoroch
Source: @paperswithcode
Anticipate & Monitor Errors, Report Externally
• Diversity of ever-changing data sources
• Data issues cascade through the ML stack
• Features also change, drift, break over time
• Model accuracy can decay over time
• Need data monitoring to spot statistical
changes in data inputs, anomalies
• Unlike traditional applications, model
performance is non-deterministic
• Need ability to adjust for Black Swan events
like COVID-19 Source: @fiddlerlabs
Flywheels: Communicate a Vision of ML Value
• Users generate data as a side effect of
using most software products
• That data in turn, can improve the
product’s algorithms and enable new
types of recommendations, leading to
more data
• These “Flywheels” get better the more
customers use them leading to unique
competitive moats
• This works well in platforms, networks or
marketplaces where value compounds
* https://medium.freecodecamp.org/the-business-implications-of-machine-learning-11480b99184d
Bridging the Gap: Key Points
15@peteskomoroch
• Focus on real business problems and priorities
• Learn the OKRs for partner teams, ensure they have data
• Communicate early and often in language stakeholders understand
• Manage expectations on time frames, impact, and quality of ML
• Build credibility by improving key metrics over time

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Building Stakeholder Support for AI With Clear Communication

  • 1. Bridging the AI Gap: Building Stakeholder Support Peter Skomoroch - @peteskomoroch
  • 2. What do enterprise stakeholders need to understand?
  • 3. AI Products Automated systems that collect and learn from data to make user facing decisions with machine learning
  • 4. • It’s hard to know which models will work • ML needs lots of labelled training data • ML is prone to fail in unexpected ways • Development progress is often episodic and unpredictable • Many research & production systems still held together by duct tape, notebooks • Input data & dependencies change, so past model runs are difficult to reproduce Machine Learning is Still Difficult
  • 5. If you only do things where you know the answer in advance, your company goes away. Jeff Bezos Founder, Chairman & CEO of Amazon.com • Machine Learning shifts engineering from a deterministic process to a probabilistic one • Take intelligent risks • Most successful ML products are experiments at massive scale • Companies driven by analytics and experimental insights are more likely to succeed ML Adds Uncertainty
  • 6. How Does Uncertainty Alter Product Roadmaps? • PMs are often uncomfortable with expensive ideas that have an uncertain probability of success • Many organizations will struggle to justify the expense of projects that require significant research investment upfront • Some ML products may need to be split into time boxed projects that get to market in a shorter time frame • What can you productize now vs. much later on? • Keep track of dependencies on other teams and have a “Plan B”
  • 7. Machine Learning Development Process 1. Problem definition and framing 2. Model design 3. Data collection, labelling, and cleaning 4. Feature engineering 5. Model training and offline validation 6. Model deployment, monitoring & online training Problem Definition Model Design Data Collection & Cleaning Feature Engineering Model Training Deployment & Monitoring
  • 8. Labelled Data Comes Before AI Credit: @mrogati
  • 9. How do you manage expectations and deliver on promises?
  • 10. Put Company Strategy and Goals First 10@peteskomoroch • Identify the right business problems • Pair ML applications directly to company objectives & key metrics • Example: LinkedIn’s People You May Know • Get executive sponsorship and support • Work with business units where data is readily accessible
  • 11. Learn Stakeholder OKRs 11@peteskomoroch • Objectives and Key Results (OKRs) are a common goal management framework used in the Enterprise • Learn and track business unit KPIs, understand how your team can help drive them • Translate your team’s objectives to match stakeholder OKRs instead of only focusing on model accuracy improvements • Build credibility by improving key metrics over time
  • 12. Define Objectives and Benchmarks, Track Everything • Instrument your platform from training through deployment • Version everything: code, data, labels, models, hyper-parameters… • Data Scientists should be able to make changes to models and kick off new training runs quickly • Track accuracy against benchmark datasets regularly • Communicate progress towards goals regularly to stakeholders 12@peteskomoroch Source: @paperswithcode
  • 13. Anticipate & Monitor Errors, Report Externally • Diversity of ever-changing data sources • Data issues cascade through the ML stack • Features also change, drift, break over time • Model accuracy can decay over time • Need data monitoring to spot statistical changes in data inputs, anomalies • Unlike traditional applications, model performance is non-deterministic • Need ability to adjust for Black Swan events like COVID-19 Source: @fiddlerlabs
  • 14. Flywheels: Communicate a Vision of ML Value • Users generate data as a side effect of using most software products • That data in turn, can improve the product’s algorithms and enable new types of recommendations, leading to more data • These “Flywheels” get better the more customers use them leading to unique competitive moats • This works well in platforms, networks or marketplaces where value compounds * https://medium.freecodecamp.org/the-business-implications-of-machine-learning-11480b99184d
  • 15. Bridging the Gap: Key Points 15@peteskomoroch • Focus on real business problems and priorities • Learn the OKRs for partner teams, ensure they have data • Communicate early and often in language stakeholders understand • Manage expectations on time frames, impact, and quality of ML • Build credibility by improving key metrics over time