A variant of this presentation, titled "Knowledge on Demand, Knowledge in Hand: Visitor-centered mobile multimedia," was delivered on 3 October 2008 at the conference "Knowledge in Demand '08" in Bern, Switzerland.
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
Multimedia handhelds evolving role in museums
1. The eyes want to have it: Multimedia handhelds in the museum ( an evolving story) Peter Samis Associate Curator, Interpretation San Francisco Museum of Modern Art WCC 2008 Milano • 8–10 September 2008
36. GettyGuide Handheld: Evaluations Visitors would rather pay for a simple audio player with all artworks covered than a free but fancier handheld with only some, e.g., family audio stops. Visitors would also approve of a handheld that had all the audio content with a touchscreen keypad & improved on-screen map Inform the potential of handhelds – can we use them? How can the handheld and audio player be used in conjunction What to See guide — Handheld vs. simple MP3 Audio Player (Antenna X-plorer) Study Result
37. ArtScape @ the Peabody Essex Museum in Salem, Mass. Good idea, but an absence of further in-depth content made the return visit to the website superfluous.
57. In fact, we thought we were setting out to measure visitor preferences for three different types of audio tours. And we did that.
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60. Those who chose the iPod and cell phone formats rated them more highly than traditional headset tour users rated theirs. — although the content was identical!
61. Phone logs enabled us to see patterns in where visitors wanted information most: (or perhaps where they or could find the labels!)
62. In fact, GuideBy Cell now mashes up area codes and Google Maps to reveal where visitors are from:
71. But on the other hand: What helped make meaning?
72. But taken together, Interpretation works: Statistics Courtesy Randi Korn & Associates
73. Or put another way: This is our Opportunity Space! Is it time to re-train our visitors? Change their expectations? Change our approach? All of the above?
75. When visitors were given the choice … 49% 51% Eliasson / Cornell / Wall 45% 55% Matisse 41% 59% Picasso & Brice Marden iPod Antenna XP - “Classic”(mp3) Exhibitions in 2007 (in sequence)
103. A url to remember: http://tate.org.uk/modern/multimediatour
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108. New Book Digital Technologies & the Museum Experience: Handheld Guides & Other Media Editors Loïc Tallon & Kevin Walker, AltaMira Press Available now through amazon or http://www.altamirapress.com