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The State of Public Relations: Corporate Trust & Transparency in the ‘WikiLeaks Age’ PRSA Miami — Feb. 15, 2011 Rosanna M. Fiske, APR Chair and CEO, PRSA
Vibrant Period for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
What’s Guiding the Industry … And PRSA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
What Today’s CEOs Most Want ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
New Reality in Reputation Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Public Relations Opportunities ,[object Object],Miami PRSA – Feb. 15, 2011 …  But growing strong in global markets, especially BRIC countries Source: 2011 Edelman Trust Barometer
The Ethical Approach: Disclosure ,[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Image vs. Reputation ,[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Trust in CEOs: Credibility Matters ,[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011 Source: 2011 Edelman Trust Barometer
WikiLeaks: Public Enemy No. 1? ,[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Modern Ethics for Modern Business Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Disclosure in Digital Age ,[object Object],[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Diversity in the Profession ,[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
The Business Value of Diversity ,[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Business Value of PR Research ,[object Object],[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
PR Grows as Business Recovers ,[object Object],[object Object],[object Object],Miami PRSA – Feb. 15, 2011
Thank you! ,[object Object],Miami PRSA – Feb. 15, 2011

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State of Public Relations in 2011 — Rosanna Fiske Presentation

  • 1. The State of Public Relations: Corporate Trust & Transparency in the ‘WikiLeaks Age’ PRSA Miami — Feb. 15, 2011 Rosanna M. Fiske, APR Chair and CEO, PRSA
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