Law enforcement agencies have an obligation to communicate with the public about their operations to maintain transparency and public trust. They must balance this duty with safeguarding confidential information. Developing a media plan for high-profile operations can help provide sufficient information to minimize public disruption and speculation while presenting the agency's perspective. Without a media plan, there is a risk of inconsistent messages, media interference, and damage to investigations if information updates are delayed. When speaking to the media, agencies must consider whether discussions are on or off the record and follow principles of being fair, accurate, relevant and timely.