1. Consumer Snapshot
January 2013
PA M G O O D F E L L O W
CONSUMER INSIGHTS DIRECTOR, BIGINSIGHT™
400 W. Wilson Bridge Road, Suite 200, Worthington, OH, 43085 614-846-0146 info@BIGinsight.com

2. January 2013 Snapshot
Consumer Confidence: Fragile
The New Normal? Rebound Becoming Less
Realistic
Look Both Ways Before Proceeding to
Checkout
photo credit: Beverly & Pack via photo pin cc
Focus on Finances in 2013
State of the Consumer Some Life in Spending Plans
This report is derived from the following studies:
• BIGinsight™ Monthly Consumer Survey, January 2013 (N = 5815, respondents surveyed 1/2 – 1/9/13)
• BIGinsight™ Monthly Consumer Survey Trends, January 2007 – January 2013
Disclaimer: BIGinsight™ is a trademark of Prosper Business Development. Services are delivered by Prosper and/or a Prosper affiliated company (“Prosper”). Prosper
makes no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the
statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk.
© 2013, Prosper®

3. Consumer Confidence: Fragile
Confident/Very Confident in Chances for a Strong Economy
Adults 18+
55%
50%
45%
40%
35%
35.3%
30%
25%
20%
15%
Apr.
Apr.
Apr.
Apr.
Apr.
Apr.
Oct.
Oct.
Oct.
Oct.
Oct.
Oct.
Jan. 07
Jul.
Jan. 08
Jul.
Jan. 09
Jul.
Jan. 10
Jul.
Jan. 11
Jul.
Jan. 12
Jul.
Jan. 13
© 2013, Prosper® Source: BIGinsight.com

4. The New Normal? Rebound Becoming Less Realistic
Do you think the economy will ever rebound to what it was before the current economic crisis?
Adults 18+
40.8%
Jan-10
35.1%
Jan-11
32.3%
Jan-12
31.6% Yes
Jan-13 No
Not sure
20% 25% 30% 35% 40% 45%
© 2013, Prosper®

5. Look Both Ways Before Proceeding to Checkout
Do you think the current economic crisis will impact your lifestyle
over the next 5 years in any of the following ways? (TOP 5)
Adults 18+
Jan-10 Jan-11 Jan-12 Jan-13
I will consider each purchase more
carefully
I will try to stick to a budget
I will be more price conscious when
buying clothing and food
I will spend less dining out
I will not incur a large credit card debt
0% 10% 20% 30% 40% 50% 60%
© 2013, Prosper®

6. Focus on Finances in 2013
Which of the following financial steps are you planning to take
in the next 3 months?
Adults 18+
Jan-11 Jan-12 Dec-12 Jan-13
Pay down debt
Increase savings
Decrease overall spending
20% 25% 30% 35% 40%
© 2013, Prosper®

7. Some Life in Spending Plans
Over the next 90 days (January, February and March), do you plan on spending more, the same
or less on the following items than you would normally spend at this time of the year?
Adults 18+
All categories
remain
DOWN
from
pre-recession
January 2007.
Consumer Snapshot InsightCenter™
© 2013, Prosper®

8. Contact 400 W. Wilson Bridge Road
Suite 200
Worthington, OH 43085
Ph: 614-846-0146
info@BIGinsight.com
_
www.ConsumerSnapshot.com
© 2013, Prosper®