SlideShare ist ein Scribd-Unternehmen logo
1 von 31
Prepared by Simon Miskimmin Prepared for Government Advertising Unit
The Future Of Digital
How do consumers reach local businesses today?
Your Customers are Becoming Digitized and the pace is increasing!
 
Online Marketing Spending
The Opportunity is Online!
The World is Digitizing
Preferred Communication Changing are you ready to change ?
History Repeats Itself “ Half the money I spend on advertising is wasted; the trouble is I don't know which half.” - John Wanamaker US department store merchant (1838 - 1922)
The Death Of Mass Marketing ,[object Object],[object Object],[object Object],[object Object]
The Decline Of Traditional Media? ,[object Object],[object Object],[object Object]
Growth & Goals Of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Long Would It Take You To Reach 50 Million Users? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Changes ,[object Object],[object Object],[object Object]
Starting Revolutions ,[object Object],[object Object],[object Object],[object Object]
iPad And Tablets ,[object Object],[object Object],[object Object],[object Object]
Universal Apps ,[object Object],[object Object],[object Object],[object Object]
Groupon / Foursquare ,[object Object],[object Object]
Crowdsourcing Sites ,[object Object],[object Object],[object Object]
Twitter And YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
Newsworthy? ,[object Object],[object Object],[object Object],[object Object]
Google Changes ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Commerce ,[object Object],[object Object],[object Object]
Google Circles ,[object Object],[object Object],[object Object],[object Object]
Mobile ,[object Object],[object Object],[object Object]
Mobile ,[object Object],[object Object],[object Object]
Don’t Market If You Can’t Measure ,[object Object],[object Object],[object Object]
What We Have Learnt Today... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A healthy digital marketing mix!
Thank you for taking the time to sit through our presentation! Presented by: Simon Miskimmin Certified WSI Digital Consultant [email_address] www.wsidigitalweb.com

Weitere ähnliche Inhalte

Was ist angesagt?

James laminack power point presentation
James laminack power point presentationJames laminack power point presentation
James laminack power point presentationJamesLaminack
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014dentsu
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013dentsu
 
SXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaSXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaCake
 
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent MarketingCarat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent Marketingdentsu
 
Joule mobile and social
Joule mobile and socialJoule mobile and social
Joule mobile and socialMindshare
 
The Evolution of the Internet
The Evolution of the InternetThe Evolution of the Internet
The Evolution of the InternetLaurenMacgregor5
 
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...sprxmobile
 
The Future of Newspapers
The Future of Newspapers The Future of Newspapers
The Future of Newspapers Vivendi Content
 
The Digital Ecosystem and Implications for Marketing Research
The Digital Ecosystem and Implications for Marketing Research The Digital Ecosystem and Implications for Marketing Research
The Digital Ecosystem and Implications for Marketing Research Adriana Rocha
 
Changing media summit review: March 2011
Changing media summit review: March 2011Changing media summit review: March 2011
Changing media summit review: March 2011Gravity Thinking
 
Eleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#mediaEleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#mediaMaxus Belgium
 
Local Social Summit Report No 2 & Trends for 2012
Local Social Summit Report No 2 & Trends for 2012Local Social Summit Report No 2 & Trends for 2012
Local Social Summit Report No 2 & Trends for 2012Local Social Summit
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media TrendsRobin Low
 
Mashable Case-Study - Media & Advertising for the Connected Generation
Mashable Case-Study - Media & Advertising for the Connected GenerationMashable Case-Study - Media & Advertising for the Connected Generation
Mashable Case-Study - Media & Advertising for the Connected GenerationKirsty Donovan
 
Emerging media
Emerging mediaEmerging media
Emerging mediaitikasingh
 
Local Media Advertising: a $130 billion industry in transition
Local Media Advertising: a $130 billion industry in transitionLocal Media Advertising: a $130 billion industry in transition
Local Media Advertising: a $130 billion industry in transitionNathan Schock
 
25 44 male on digital- india- media habits
25 44 male on digital- india- media habits25 44 male on digital- india- media habits
25 44 male on digital- india- media habitsAlisha Gupta
 

Was ist angesagt? (20)

James laminack power point presentation
James laminack power point presentationJames laminack power point presentation
James laminack power point presentation
 
10 trends for 2014
10 trends for 201410 trends for 2014
10 trends for 2014
 
Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013Next Generation Media Quarterly April 2013
Next Generation Media Quarterly April 2013
 
SXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaSXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas Media
 
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent MarketingCarat Trends 2021 - The Year of Emotionally Intelligent Marketing
Carat Trends 2021 - The Year of Emotionally Intelligent Marketing
 
Joule mobile and social
Joule mobile and socialJoule mobile and social
Joule mobile and social
 
The Evolution of the Internet
The Evolution of the InternetThe Evolution of the Internet
The Evolution of the Internet
 
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
Mobile Marketing and Advertising in the context of Evolution, Marketing 2.0, ...
 
The Future of Newspapers
The Future of Newspapers The Future of Newspapers
The Future of Newspapers
 
The Digital Ecosystem and Implications for Marketing Research
The Digital Ecosystem and Implications for Marketing Research The Digital Ecosystem and Implications for Marketing Research
The Digital Ecosystem and Implications for Marketing Research
 
Changing media summit review: March 2011
Changing media summit review: March 2011Changing media summit review: March 2011
Changing media summit review: March 2011
 
Eleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#mediaEleven 2014 predictions #trends#media
Eleven 2014 predictions #trends#media
 
Local Social Summit Report No 2 & Trends for 2012
Local Social Summit Report No 2 & Trends for 2012Local Social Summit Report No 2 & Trends for 2012
Local Social Summit Report No 2 & Trends for 2012
 
2011 Social Media Trends
2011 Social Media Trends2011 Social Media Trends
2011 Social Media Trends
 
8.26.14
8.26.148.26.14
8.26.14
 
Mashable Case-Study - Media & Advertising for the Connected Generation
Mashable Case-Study - Media & Advertising for the Connected GenerationMashable Case-Study - Media & Advertising for the Connected Generation
Mashable Case-Study - Media & Advertising for the Connected Generation
 
Apps as a Marketing Tool
Apps as a Marketing ToolApps as a Marketing Tool
Apps as a Marketing Tool
 
Emerging media
Emerging mediaEmerging media
Emerging media
 
Local Media Advertising: a $130 billion industry in transition
Local Media Advertising: a $130 billion industry in transitionLocal Media Advertising: a $130 billion industry in transition
Local Media Advertising: a $130 billion industry in transition
 
25 44 male on digital- india- media habits
25 44 male on digital- india- media habits25 44 male on digital- india- media habits
25 44 male on digital- india- media habits
 

Andere mochten auch

7 reasons Why Inbound Marketing is More Effective Than Mass Marketing
7 reasons Why Inbound Marketing is More Effective Than Mass Marketing7 reasons Why Inbound Marketing is More Effective Than Mass Marketing
7 reasons Why Inbound Marketing is More Effective Than Mass MarketingDoug McIsaac
 
The Google Game: How Maps, Media and Mobility Are Changing Mass Marketing For...
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For...The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For...
The Google Game: How Maps, Media and Mobility Are Changing Mass Marketing For...Angela Hey
 
From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...
From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...
From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...Stefan Pfeiffer
 
Eliminate Mass Marketing, Spend Smarter!
Eliminate Mass Marketing, Spend Smarter!Eliminate Mass Marketing, Spend Smarter!
Eliminate Mass Marketing, Spend Smarter!Marketing Material
 
No More Mass Marketing
No More Mass MarketingNo More Mass Marketing
No More Mass MarketingKarim Gargum
 
Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingOnline: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingpwcom.co.uk Ltd
 

Andere mochten auch (7)

7 reasons Why Inbound Marketing is More Effective Than Mass Marketing
7 reasons Why Inbound Marketing is More Effective Than Mass Marketing7 reasons Why Inbound Marketing is More Effective Than Mass Marketing
7 reasons Why Inbound Marketing is More Effective Than Mass Marketing
 
The Google Game: How Maps, Media and Mobility Are Changing Mass Marketing For...
The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For...The Google Game:How Maps, Media and Mobility Are Changing Mass Marketing For...
The Google Game: How Maps, Media and Mobility Are Changing Mass Marketing For...
 
ION presentation to GAU
ION presentation to GAUION presentation to GAU
ION presentation to GAU
 
From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...
From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...
From Mass Marketing to 'Systems of Engagement' OR 10 Ingredients for Successf...
 
Eliminate Mass Marketing, Spend Smarter!
Eliminate Mass Marketing, Spend Smarter!Eliminate Mass Marketing, Spend Smarter!
Eliminate Mass Marketing, Spend Smarter!
 
No More Mass Marketing
No More Mass MarketingNo More Mass Marketing
No More Mass Marketing
 
Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketingOnline: the rise and rise. How Web 2.0 is changing construction PR and marketing
Online: the rise and rise. How Web 2.0 is changing construction PR and marketing
 

Ähnlich wie Wsi presentation for government

The era of marketing 2.0 (Traditional, Online, mobile)
The era of marketing 2.0 (Traditional, Online, mobile)The era of marketing 2.0 (Traditional, Online, mobile)
The era of marketing 2.0 (Traditional, Online, mobile)thodorisg
 
Futures of the Internet presentation
Futures of the Internet presentationFutures of the Internet presentation
Futures of the Internet presentationAnnNic
 
Mindshare POV: Digital Trends 2014
Mindshare POV: Digital Trends 2014Mindshare POV: Digital Trends 2014
Mindshare POV: Digital Trends 2014Ciarán Norris
 
The Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsThe Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsHugh Griffiths
 
Evolution of Marketing
Evolution of MarketingEvolution of Marketing
Evolution of MarketingPoojaSejpal4
 
HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME KaunainLakha
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010Josh Martin
 
Unit 1 assignment 2 task 1
Unit 1 assignment 2 task 1Unit 1 assignment 2 task 1
Unit 1 assignment 2 task 1KaunainLakha
 
Our relationship with the internet
Our relationship with the internetOur relationship with the internet
Our relationship with the internetLaurenMacgregor6
 
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerPresentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerGreat Marketing Works
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010Fjord
 
The evolution of the internet
The evolution of the internetThe evolution of the internet
The evolution of the internetLuke Burgess
 
What's Big in 2015
What's Big in 2015What's Big in 2015
What's Big in 2015dynamo&son
 
Marketing Trends To Watch
Marketing Trends To WatchMarketing Trends To Watch
Marketing Trends To WatchScott Brandon
 
Impacts Of The Internet
Impacts Of The InternetImpacts Of The Internet
Impacts Of The InternetSally Hirst
 
Social Media with SM4B
Social Media with SM4BSocial Media with SM4B
Social Media with SM4Bmickythorpe
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011BFG Communications
 

Ähnlich wie Wsi presentation for government (20)

The era of marketing 2.0 (Traditional, Online, mobile)
The era of marketing 2.0 (Traditional, Online, mobile)The era of marketing 2.0 (Traditional, Online, mobile)
The era of marketing 2.0 (Traditional, Online, mobile)
 
Futures of the Internet presentation
Futures of the Internet presentationFutures of the Internet presentation
Futures of the Internet presentation
 
Mindshare POV: Digital Trends 2014
Mindshare POV: Digital Trends 2014Mindshare POV: Digital Trends 2014
Mindshare POV: Digital Trends 2014
 
The Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh GriffithsThe Director Forum Social & Mobile Feb 2011 Hugh Griffiths
The Director Forum Social & Mobile Feb 2011 Hugh Griffiths
 
Evolution of Marketing
Evolution of MarketingEvolution of Marketing
Evolution of Marketing
 
HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME HOW FAR HAS THE INTERNET COME
HOW FAR HAS THE INTERNET COME
 
Future Of Digital Presentation For Ni Government Advertising Unit By Wsi Digi...
Future Of Digital Presentation For Ni Government Advertising Unit By Wsi Digi...Future Of Digital Presentation For Ni Government Advertising Unit By Wsi Digi...
Future Of Digital Presentation For Ni Government Advertising Unit By Wsi Digi...
 
8 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 20108 Digital Trends That Will Change Everything - March 2010
8 Digital Trends That Will Change Everything - March 2010
 
Unit 1 assignment 2 task 1
Unit 1 assignment 2 task 1Unit 1 assignment 2 task 1
Unit 1 assignment 2 task 1
 
Our relationship with the internet
Our relationship with the internetOur relationship with the internet
Our relationship with the internet
 
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing TrainerPresentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
Presentation On Mobile Marketing By Dan Sodergren From Your Marketing Trainer
 
Fjord Trends 2010
Fjord Trends 2010Fjord Trends 2010
Fjord Trends 2010
 
Chemistry2011 trends
Chemistry2011 trendsChemistry2011 trends
Chemistry2011 trends
 
The evolution of the internet
The evolution of the internetThe evolution of the internet
The evolution of the internet
 
What's Big in 2015
What's Big in 2015What's Big in 2015
What's Big in 2015
 
EMPOWERMENT.pptx
EMPOWERMENT.pptxEMPOWERMENT.pptx
EMPOWERMENT.pptx
 
Marketing Trends To Watch
Marketing Trends To WatchMarketing Trends To Watch
Marketing Trends To Watch
 
Impacts Of The Internet
Impacts Of The InternetImpacts Of The Internet
Impacts Of The Internet
 
Social Media with SM4B
Social Media with SM4BSocial Media with SM4B
Social Media with SM4B
 
Digital Trends To Watch In 2011
Digital Trends To Watch In 2011Digital Trends To Watch In 2011
Digital Trends To Watch In 2011
 

Mehr von propertynews.com

March 2011 app presentation v2
March 2011 app presentation v2March 2011 app presentation v2
March 2011 app presentation v2propertynews.com
 
Pnews Ad Options Overview Feb 11
Pnews   Ad Options Overview  Feb 11Pnews   Ad Options Overview  Feb 11
Pnews Ad Options Overview Feb 11propertynews.com
 
E Zine Presentation Nov 09
E Zine Presentation Nov 09E Zine Presentation Nov 09
E Zine Presentation Nov 09propertynews.com
 
Digital Day Presentation Social Media Monitoring
Digital Day Presentation Social Media MonitoringDigital Day Presentation Social Media Monitoring
Digital Day Presentation Social Media Monitoringpropertynews.com
 

Mehr von propertynews.com (10)

Gau march 11 whatsonni
Gau march 11 whatsonniGau march 11 whatsonni
Gau march 11 whatsonni
 
Gau march 11 whatsonni
Gau march 11 whatsonniGau march 11 whatsonni
Gau march 11 whatsonni
 
March 2011 app presentation v2
March 2011 app presentation v2March 2011 app presentation v2
March 2011 app presentation v2
 
Dani gau march 11
Dani gau march 11Dani gau march 11
Dani gau march 11
 
Pnews Ad Options Overview Feb 11
Pnews   Ad Options Overview  Feb 11Pnews   Ad Options Overview  Feb 11
Pnews Ad Options Overview Feb 11
 
Jan 2011 app presentation
Jan 2011 app presentationJan 2011 app presentation
Jan 2011 app presentation
 
Propertynews paper 2010
Propertynews paper 2010Propertynews paper 2010
Propertynews paper 2010
 
E Zine Presentation Nov 09
E Zine Presentation Nov 09E Zine Presentation Nov 09
E Zine Presentation Nov 09
 
Iab 22 May 2009
Iab 22 May 2009Iab 22 May 2009
Iab 22 May 2009
 
Digital Day Presentation Social Media Monitoring
Digital Day Presentation Social Media MonitoringDigital Day Presentation Social Media Monitoring
Digital Day Presentation Social Media Monitoring
 

Wsi presentation for government