All aspects of advertising have to be carefully mapped out and planned well in advance if you want your advertising campaign to be a successful endeavor.
2. • Advertising is a process.
• One that needs careful planning, thoughtful execution and
most importantly, persistent attention.
• All aspects of advertising have to be carefully mapped out and
planned well in advance if you want your advertising
campaign to be a successful endeavor.
• Working closely with your advertising partner and ensuring
your objectives are in tune is a crucial part of forming an
advertising strategy.
3. • In order to create an effective advertising campaign that
works, there is a basic process that all ad agencies in Pune
must follow.
• These 6 steps will ensure that promotional tools are used in
the most lucrative way possible, making it easier to reach the
end goal.
• So without further ado, here are the 6 Steps to Advertising
Success followed by advertising companies in Pune:
4. 1) Defining the product:
• Before venturing into the planning part of the advertising
process, the first and foremost step is to define the product or
service that is the subject of the advertising strategy.
• In order to successfully market the product or service, it is first
extremely important to develop a deep understanding of the
product or service; its USPs, its pros and cons, how it works,
etc.
• In simple terms, the better you understand it, the better you
will be able to communicate it and the better your customer
will understand it.
5. 2) Understand your target group
• The second step in developing a successful advertising
strategy is understanding the people who are to be targeted
for the particular product or service.
• Understanding consumer preferences, buying patterns,
demographic studies, etc are important factors to be
considered when studying your TG.
6. 3) Market Research
• The third step that ad agencies in Pune use when developing
an advertising strategy is to conduct a structured and detailed
study of the market in which the product or service falls;
competing products, existing products, latest trends in the
market and more.
7. 4) Formulating a budget
• Although this step may fluctuate or change during the course
of the campaign, it is essential to have a preliminary budget in
place before formulating a marketing plan, in order to ensure
that there are sufficient funds to cover all the resources
required to make the campaign a success.
• Based on the initial budget the ad agency may allot adequate
funds to different facets of the advertising strategy.
8. 5) Develop a marketing plan
• Once the market trends have been determined and an initial
budget has been planned, the next step is to formulate a
formal marketing plan.
• This plan aims at creating a certain place for the product or
service in the market and establishing a positioning for the
product or service.
9. 6) Communication Media Selection
• Once the plan has been formulated, the next step of course
would be finding the right channel of communication or the
right media mix.
• The choice of communication medium is generally made after
the target audience and market research is successfully
completed.
• Communication media can include anything from print media
like newspapers, brochures, flyers to digital media like
Facebook, Google, etc.
10. • These steps are the broad representation of the elements that
go into planning an effective advertising strategy.
• However, there are a lot more nitty-gritty's which have to be
considered which may vary from company to company,
product to product.
• In order to successfully formulate the right advertising plan
for your brand, it is essential to have an experienced and
compatible advertising partner to help you achieve your
brand's success.
11. About Promising Designs
One of the most experienced agencies offering effective and
assured 360˚ advertising services, Promising Designs Pvt. Ltd
follows a unique work process that allows them to truly get a
comprehensive understanding of their clients, working with
clients across many industries like real estate, education,
healthcare and more, and a dream team of professionals
dedicated to elevating the client's business to the highest
success. With the power of research, planning and execution
and unique "True Story" approach, Promising Designs has all the
making of the perfect advertising partner.
