The document discusses the evolution of the World Wide Web and social networks. It describes how Web 1.0 consisted of static pages, while Web 2.0 enabled collaboration and user-generated content through sites like Facebook, YouTube, and Twitter. Web 3.0 aims to organize information in a semantic and personalized way. Social networks are defined as online services that allow users to create profiles and connect with other users. The document then provides examples of social networks and discusses concepts like social media, interoperability, and how to plan a social media strategy.
4. Web 2.0
Web 2.0 is the shift to the Internet as platform,
and an understanding of the rules to succeed in
this new platform. Among others, the most
important rule is to develop applications that
leverage network effects to become better the
more they are used by people taking advantage
of the collective intelligence
TimO'Reilly (2004)
July 2013
Social Networks
Slide 4 of 53
9. Definition
• Social Networks
“Web‐based services that allow individuals to (1)
construct a public or semi‐public profile within a
bounded system, (2) articulate a list of other users
with whom they share a connection, and (3) view
and traverse their list of connections and those
made by others within the system”.
(Boyd & Ellison, 2007)
July 2013
Social Networks
Slide 9 of 53
11. Definition
• Social Media
Means of interaction using the internet and social
networks. As opposed to traditional media,
encourages conversation and interaction between
users that are not mere consumers / readers /
listeners, but also producers and participants in the
production of content.
July 2013
Social Networks
Slide 11 of 53
12. The Vision of Students today (2007)
July 2013
Social Networks
Slide 12 of 30
31. The use of social networks
• To create an online presence and improve
the visibility of the
company/association/person
• To observe the competition/community
(what present and future partners/clients
say about you)
• To communicate with partners, clients,
students, colleagues
July 2013
Social Networks
Slide 31 of 53
39. Participation
• Development of critical thought
• Possibility of intervening
• Need for involvement
• Willingness to help
July 2013
Social Networks
Slide 39 of 53
44. Twitter
Targeted to short and instantaneous
information (maximum 140 characters)
Used to share updates about what you're
doing or links of interest.
Users follow and are followed
Possibility of "retweet", increasing the
visibility of information.
July 2013
Social Networks
Slide 44 of 53
45. Google +
Target and goals similar to Facebook.
Thanks to it being linked to other Google
features is a great tool for sharing and to
influence the actual content search in
Google.
A very secure social network with great
search options.
July 2013
Social Networks
Slide 45 of 53
47. Planification
5 W’s and one H
Why, Who, What, Where, When, How
Why
Why do I need a new social media strategy?
July 2013
Social Networks
Slide 47 of 53
