marketing assignment

1. * Discuss about the Marketing Communications Mix.
ANS: A company’stotal marketingcommunicationsmixalsocalledits promotion mix
consistsof the specificblendof advertising,salespromotion,publicrelations,personalselling anddirect
marketingtoolsthe companyusestopersue itsadvertisingandmarketingobjectives.
Discussof major promotiontoolsare asfollow:
A) ADVERTISING :
Advertisingisanypaidformof nonpersonal presentationandpromotionof ideas,
goodsor servicesbyan identifiedsponsor.
Ex : Tntroductionof productby manyway,launchof productthroughthe maximumnumberof person.
Advantages:
1) Easilycan communicate withcustomer/consumer.
2) Helpto increase the numberof productto sell.
Disadvantages:
1) Advertisingisalwaysexpensive.
2) Advertisingshouldrenewafteracertaintime.
B) DIRECT MARKETING :
Directconnectionswithcarefullytargetedindividual consumerstobothobtainan
immediate responseandcultivate lastingcustomerrelationship.
Ex : The use of telephone,mail,fax,e-mail,internetandothertoolstocommunicate directlywithspecific
consumer.
Advantages:
1) No chance of misunderstanding.
2) Easilycan fulfillmaximumsatisfactionof consumer.
Disadvantages:
1) It takesmuch time.
2) It isa complex wayof marketing.

2. C) SALES PROMOTION :
Short-termincentivestoencourage the purchase orsale of product or service.
Ex : Givingbonusforhighersalestosalesman.
Advantage:
1) Encourage salesdepartmentorall salesmanof the companyfora highersales
2) Highersalesisa signof profit.
Disadvantages:
1) Sometimesmake badcompetitionsamongsalesmanof the company.
2) For sellingalarge numberof productssometimessalesmangiveswronginformationorhide negative
side of productsfromconsumers.
D) PUBLIC RELATION :
Buildinggoodrelationswiththe company’svariouspublicsbyobtainingfavorable
publicity,buildingupagood “corporate image,”andhandlingorheadingoff unfavorablerumors,
strories,andevents.
Ex : Anyseminarorjoininganyeventwithall those publicswhichare involvedwithcompany.
Advantages:
1) Making a goodrelationwithmaximumpersonsof company.
2) Making a chance to get anyhelpfromthat publicsif needed.
Disadvantages:
1) Chance of flashingsecretinformationsof department.
2) Chance of misuse of opportunity.
E) PERSONAL SELLING :
Personal presentationbythe firm’ssalesforce forthe purpose of makingsalesand
buildingcustomerrelationship.
Ex : Personallyconvensecustomerandsell productcanbe soldamonghisfamily,friends,relatives.

3. Advantages:
1 ) Easilycansell product.
2 ) Increase the numberof consumerdaybyday.
Disadvantages:
1 ) If any problemdetectthroughpersonal selling,salesmanhave toface problemorcomplexity.
2 ) Forpersonal sellingsometimessalesmanface probleminhispersonallife.
F ) INTERNET MARKETING :
By usinginternetbuying&sellingof product orservice iscalledinternetmarketing.
Ex : Throughe-mail sendingattractive offerforbuyingproduct,anypercentof discountforanyproduct.
Advantages:
1) Marketingcan be done withoutphysical existency.
2) No needahuge employee ormarketing executive.
Disadvantages:
1) Thistool of marketinguse onlyforupperclasspersons.
2) It decrease the numberof employment.