This is a lecture for entrepreneurship elective at the Ateneo Graduate School Of Business, a leading school in the Philippines for MBA education.. It is uploaded at slideshare for the convenience of present and former students for the said elective. This would update them further on progress in entrepreneurship education. The presentation compares the parts of a business plan to the parts of the lunar service module (lsm) that was very critical in the apollo mission to land men in the moon. The lunar landing would not be possible without the lsm: so with a business without a proper plan.. The analogy will make it easy for students to remember the business plan parts

1. WINNING BUSINESS PLAN FORMAT Your key to business SUCCESS

3. For better understanding Business Plan and Lunar Service Module Analogy

4. Begin with the end in mind..

6. Drawing of the lunar service module

7. Business concept Business Model VMOKRAPI Organization: Financial Providers Technology Providers Executives Strategy Product Positioning

8. The LSM in flight

14. b. Enterprise Delivery System INPUT THROUGHPUT OUTPUTS MATCHING OUTCOME Money Machinery Manpower Materials Operation (Method) (Management) Products / Services 4 Ps of Marketing PRICE DELIVERY QUALITY CUSTOMER EXPECTATION SALES/NET INCOME

19. One small step… one giant leap…

20. CHAMP

21. Thank you! [email_address]