This document summarizes courses offered by Product School to help product managers gain skills. It includes part-time courses in product management, coding, data analytics, digital marketing, UX design, and product leadership taught in various cities. The courses are led by Satya Singh, a senior product manager from Hotels.com, and aim to teach skills needed for product management roles and careers.

1. www.productschool.com
Product and Growth Marketing by
Hotels.com Senior Product Manager

2. FREE INVITE
Join 35,000+ Product Managers on

3. COURSES
Product Management
Learn the skills you need to land a product manager job

4. COURSES
Coding for Managers
Build a website and gain the technical knowledge to lead software engineers

5. COURSES
Data Analytics for Managers
Learn the skills to understand web analytics, SQL and machine learning concepts

6. COURSES
Digital Marketing for Managers
Learn how to acquire more users and convert them into clients

7. COURSES
UX Design for Managers
Gain a deeper understanding of your users and deliver an exceptional end-to-end
experience

8. COURSES
Product Leadership for Managers
For experienced Product Managers looking to gain strategic skills needed for top leadership
roles

9. COURSES
Corporate Training
Level up your team’s product management skills

10. Speaker
Satya Singh
Hotels.com
Senior Product Manager

11. Product & Growth Marketing
Satya Singh
Senior Product Manager, Growth Marketing

13. Bandwidth
Cost
Field
Sales
Inside
Sales
Marketing
Product-
driven
marketing

14. 23% OF USERS Number of users that abandon an app after one use
77% OF USERS Average number of users lost after 3 days
90% OF USERS Average number of users lost after 30 days

15. ‘Just like Finance owns the flow of cash in
and out of a company, Growth owns the flow
of customers in and out of a product’
‘Growth Marketing is attracting more
engaged customers to your product’

16. My journey to Product Management & Growth Marketing

18. PRODUCT MARKETING PRICING SALES
‘The lines between product, marketing, pricing and sales are blurring’

19. START WITH REAL USER PAIN
DELIVER VALUE IMMEDIATELY
STRIP OUT THE UNCRITICAL

21. ENABLE VIRALITY:
INTERNALLY & EXTERNALLY
YOUR PRODUCT IS A
MARKETING CHANNEL
TARGET USERS, NOT JUST
BUYERS

22. ENABLE VIRALITY:
INTERNALLY & EXTERNALLY
YOUR PRODUCT IS A
MARKETING CHANNEL
TARGET USERS, NOT JUST
BUYERS

23. REMOVE ANY BARRIERS FROM
INITIAL USAGE
ENFORCE PAYWALLS ONLY
AFTER VALUE
USE PRODUCT DATA TO
UPSELL USERS

24. NOTIFY ACTION REWARD
INVESTMENT

25. DO X GET Y

26. ACQUISITION
ONBOARDING
ENGAGEMENT
LOYALTY
DO X GET Y
DO X GET Y
DO X GET Y
DO X GET Y

28. Acquire new
customers
Sell more to existing
customers
Keep customers
longer

29. User acquisition is more important than profit
Retention is more important than acquisition
Product led growth is more important than inorganic
acquisition and retention

30. So you want to be a unicorn growth PM?

31. Statistics Programming Product
design
UX
Analytics Behavioral
Psychology
Branding
Storytelling
CRO A/B Testing DB Querying Photoshop
Wireframing
Excel
Modeling
Copyrighting
Viral FB
Ads
Display Mobile Email PPC SEO Social PR Sales Content Social
Depthofknowledge
Base Layer
Marketing
Layer
Channel
Layer
The answer is T..

33. SOCIALNEEDS
• BREATHING
• FOOD
• WATER
• SEX
• SLEEP
• HOMEOSTASIS
• EXCRETIONPHYSIOLOGICAL
SAFETY
• SECURITY OF BODY
• OF EMPLOYMENT
• OF RESOURCES
• OF THE FAMILY
• OF HEALTH
• OF PROPERTY
BELONGING
ESTEEM
SELF REALISATION
• FRIENDSHIP
• FAMILY
• SEXUAL INTIMACY
• SELF-RESPECT
• RESPECT FOR
OTHERS
• SELF-ESTEEM
• CONFIDENCE
• ACHIVEMENT
• MORALITY
• CREATIVITY
• PROBLEM
SOLVING

34. www.productschool.com
Part-time Product Management, Coding, Data Analytics, Digital
Marketing, UX Design and Product Leadership courses in San
Francisco, Silicon Valley, New York, Santa Monica, Los Angeles,
Austin, Boston, Boulder, Chicago, Denver, Orange County,
Seattle, Bellevue, Washington DC, Toronto, London and Online