Avi Cavale, Co-founder of Shippable, talking about Product focused Co-founders.

1. P R O D U C T M A N A G E R
S TA R T- U P V S M I C R O S O F T

2. avi cavale
co-founder & ceo
@avinci || avi@shippable.com
leapfrog dev-ops

3. we make the complex problem
of building, testing & deploying
software
frictionless

4. P R O D U C T M A N A G E R
a person who delivers continuous value to customers/
users

5. I D E A L P R O D U C T M A N A G E R
a person who delivers continuous value to customers/
users and wins more paying customers

6. A N D AT M I C R O S O F T
P R O G R A M
M A N A G E R
a person who delivers continuous value to customers/
users and wins more paying customers
P R O D U C T
M A N A G E R
B U
M A N A G E R

7. resources
impact
time
units
L A R G E C O R P O R AT I O N

8. resources
impact
time
units
M E D I U M

9. resources
impact
time
units
S TA R T U P

10. T O P 5 C H A R A C T E R I S T I C S
O F S TA R T- U P P M

11. 5 jack/jill of all trades
works in ambiguity but detail-oriented
can attach debugger to source code
focuses on time to market
4
3
2

12. 1 creates rather than waits

13. S O M E S * * * S TA R T- U P P M
N E V E R S AY S

14. 5 we need to WOW the competition
that’s on our roadmap
so, should we push the date out?
we can’t do *
4
3
2

15. 1 I have a to first create a project plan

16. utopia that a PM needs to strive for

17. – E L O N M U S K
“any product that needs documentation is broken”