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Social marketing in B2B World: Reality vs. Myth

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Bertrand Hazard
Bertrand Hazard

This content was presented at ProductCamp Austin 7. For more information, visit www.arandomjog.com

TechnologieBusiness
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Social Marketing in B2B World: Reality vs. Myth Bertrand Hazard@productmarketer www.arandomjog.com
Sounds Familiar?
Does Social Really Matter? Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers
Confusion: Social media = Social Marketing
Marketing Starts with Strategy
New World of B2B Marketing Source: Holger Schulze ® http://everythingtechnologymarketing.blogspot.com/
Understand Your Buyer Source: Forrester Research 2011 Social Technographics® For Business Technology Buyers
Develop a Go-To-Market Plan Source: Forrester Technology Marketing Council – 2011 Spring Member Meeting
Push Right Content through Right Medium Source: @joechernov at Eloqua and JESS3
Measure and Adjust
A Troux Story
Social Media Explained
Thank You! Bertrand Hazard@productmarketer www.arandomjog.com
Social marketing in B2B World: Reality vs. Myth

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Social marketing in B2B World: Reality vs. Myth

Hinweis der Redaktion

  1. “Really good marketing is, was, and will continue to be about getting the right message to the right person at the right time in the right way(s) to deliver the right results … No matter the tactics and tools we use, really good marketing is just that … really good marketing. John Moore
  2. Distribute collateral(s)
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